Question

请教高人帮忙翻译下面一段关于戴尔公司的发展战略（中译英），非常感谢！

成本领先战略（1984年~2005年）
1984年，当迈克尔.戴尔创立自己的公司（PCs Limited）时，美国的个人计算机行业中存在者IBM这样的纵向一体化企业，以及微软这样的软件开发上。戴尔认为，客户定制、快速送货和低廉的价格能够为公司带来高于IBM和惠普的边际利润。
基于成本领先战略，戴尔公司努力实现规模经济，以企业客户为主，满足大量的生产需求。戴尔公司通过以下两个主要途径实现成本领先战略：
1）直销模式
戴尔公司采用直销模式，建立一套与客户联系的渠道，由客户直接向戴尔发订单，订单中可以详细列出所需的配置，戴尔公司直接从生产商那里获得零部件并根据顾客的具体要求进行组装，最后再免费将产品送到顾客的手中。
最初，戴尔公司通过电话接受订单，接着戴尔开始在各种报纸和杂志上刊登各类宣传性的广告，后来戴尔建立了企业的电子商务平台www.dell.com，消费者可以通过该平台订购产品。
直销模式使得戴尔公司得到巨大成功，其主要原因是直销模式能带来以下几种竞争优势：
●低成本。
戴尔公司的直销模式去除了中间商成本，减少了库存积压成本和生产资金的占用。
●对市场变化的快速反应
戴尔直接和每个客户打交道，掌握所有客户资料，从而使戴尔能够最大限度地细化消费者需求并获悉需求的变动，从而保持对市场的敏感和快速反应能力。
●关注客户关系管理
戴尔的直销模式能够及时了解直销订购的用户对产品的意见和建议，并针对这些意见和建议提供技术服务，解决疑难问题，提高服务质量，改善客户关系。
2）高效供应链
戴尔没有真正意义上自己的电脑部件生产工厂，只是通过采购组装和测试，基于高度信息化的存货管理，把供货商和成品的库存控制在最短时间内。高效供应链和直销模式的结合实现了戴尔自身的内部优势。
戴尔直销模式改变了计算机行业市场格局。短短二十年间，戴尔公司由一家无人听闻的小公司成长为全美排名第一的计算机公司，从1984年仅有的8万美元的盈利到2005年高达550亿美元的盈利，控制了全美33%的市场份额（如图所示），成为美国三大计算机制造商之一（如图所示）。戴尔还成为英国、加拿大和爱尔兰的第一大计算机品牌。自戴尔公司公开上市起，投资者也从累计飙升28000%的股价中获得了可观的收益。

Answer 1

翻译为：
Cost leadership strategy (1984 to 2005)
In 1984, when Michael. Dell founded his own company (PCs Limited), the U.S. personal computer industry, there are vertically integrated companies like IBM and Microsoft, such as software development. Dell believes that customization, rapid delivery and low prices can bring with them higher than the IBM and Hewlett-Packard profit margins.
Based on cost leadership strategy, Dell's efforts to achieve economies of scale, mainly to corporate customers, to meet the needs of a large number of production. Dell, through two main ways to achieve cost leadership strategy:
1) direct sales model
Dell's direct sales model used to establish a set of customer contact channels, made by the customer directly to the Dell order, your order will carefully list the required configuration, Dell's direct business from production, where 获得 components and 根据 specific customer requirements Jinxing assembly, and finally free the hands of the product to the customer.
Initially, Dell take orders by phone, then Dell started in various newspapers and magazines of various types of promotional advertising, Hou Lai Dell e-commerce platform for the establishment of the enterprise www.dell.com, consumers can order products through the platform .
Dell's direct model enables been a great success, mainly because of direct sales model to bring the following competitive advantages:
● Low Cost.
Dell's direct model eliminates middlemen costs and reduce inventory costs and production funding backlog occupancy.
● rapid response to market changes
Dell deal directly with each client, have all customer data, enabling Dell to maximize consumer needs refinement and was informed that changes in demand, so as to maintain the market's sensitivity and rapid response capability.
● focus on customer relationship management
Dell's direct sales model can be ordered direct users to keep abreast of the views and recommendations on the products, and these observations and recommendations to provide technical services to solve difficult problems, improve service quality, improve customer relationships.
2) efficient supply chain
Dell does not truly own computer component manufacturing plants, assembly and test only through procurement, information technology based on high inventory management to suppliers and finished goods inventory control in the shortest time. Efficient supply chain and achieve the combination of direct sales model of Dell's own internal strengths.
Dell's direct sales model changed the computer industry market structure. Just two decades, no one heard of Dell by a small company grow into the nation's number one computer company, from 1984 only some 80,000 U.S. dollars in profit in 2005 up to 550 billion dollars in profit, control of the U.S. 33% of the market (as shown), to become one of the three major U.S. computer manufacturers (as shown). Dell also became the United Kingdom, Canada and Ireland's largest computer brand. Since the public offering from Dell, investors soared 28,000 percent from the total shares gained substantial benefits.

Answer 2

您好
您可以到我们的戴尔的技术论坛里面去查询一下信息，这里的内容很全面。
http://support1.ap.dell.com/cn/zh/forum/thread.asp?fid=15&tid=286358

Answer 3

Cost leadership strategy (1984 ~ 2005),
In 1984, when Michael dell starting your own company Limited (PCs), the personal computer industry are like IBM and Microsoft vertical integration enterprise, so the development of software. Dell says, customization, quick delivery and low price can bring the company than IBM and HP profit margins.
Based on the cost leadership strategy, dell's efforts to achieve economies of scale, with customers, satisfy large enterprises of production requirements. Dell through the following two main ways to achieve cost leadership strategy:
1) direct sales model
Dell USES direct model, this paper establishes a set of contact with the customer by the channel, customer orders directly to dell can send orders for a detailed list of configuration, dell directly from producers get spare parts and according to the customer's specific requirements of assembly, and finally to free products to customers will be.
Initially, dell, and then accept orders by phone in various newspapers and dell, journal of popular advertising, dell established enterprise e-commerce platform www.dell.com, consumers can through this platform to order products.
Marketing mode makes the dell have huge success, the main reason is the direct model can bring several competitive advantage:
Adopts low cost.
Dell direct model in addition to the middlemen, reducing the cost of inventory cost and production of funds.
Responding to the rapid reaction to market changes
Dell direct dealing with each customer master data, and all customers, thereby dell can maximize consumer needs and refined, the change that needs to keep the market sensitivity and fast-reacting ability.
Responding to focus on customer relationship management
Dell direct model can prompt understanding direct to the user of the product for the opinion and the suggestion, and in the light of these opinions and Suggestions to provide technical services and solve problems, improve service quality, improve customer relationships.
2) efficient supply chain
Dell no real computer components manufacturing factories, just by purchasing assemble and test, based on the height of the inventory management and informationization of inventory control and supplier in the shortest possible time. Efficient supply chain and direct sales model of the combination of internal dell is realized.
Dell direct model changed the computer industry market. Within 20 years, dell heard by a small company no growth for the ranking first computer company, from 1984 only 8 million us dollars profit to $5.5 billion dollars in 2005, the control of the earnings of 33 per cent market share (as shown), become one of America's three biggest computer manufacturers (as shown). Dell has become the UK, Canada and Ireland's first big computer brand. Publicly listed companies from dell, investors are 28000% soaring prices from a cumulative gained considerable income.

Answer 4

Cost leadership strategy
In 1984, when Michael dell starting your own company Limited (PCs), the personal computer industry are like IBM and Microsoft vertical integration enterprise, so the development of software. Dell says, customization, quick delivery and low price can bring the company than IBM and HP profit margins.
Based on the cost leadership strategy, dell's efforts to achieve economies of scale, with customers, satisfy large enterprises of production requirements. Dell through the following two main ways to achieve cost leadership strategy:
1) direct sales model
Dell USES direct model, this paper establishes a set of contact with the customer by the channel, customer orders directly to dell can send orders for a detailed list of configuration, dell directly from producers get spare parts and according to the customer's specific requirements of assembly, and finally to free products to customers will be.
Initially, dell, and then accept orders by phone in various newspapers and dell, journal of popular advertising, dell established enterprise e-commerce platform www.dell.com, consumers can through this platform to order products.
Marketing mode makes the dell have huge success, the main reason is the direct model can bring several competitive advantage:
Adopts low cost.
Dell direct model in addition to the middlemen, reducing the cost of inventory cost and production of funds.
Responding to the rapid reaction to market changes
Dell direct dealing with each customer master data, and all customers, thereby dell can maximize consumer needs and refined, the change that needs to keep the market sensitivity and fast-reacting ability.
Responding to focus on customer relationship management
Dell direct model can prompt understanding direct to the user of the product for the opinion and the suggestion, and in the light of these opinions and Suggestions to provide technical services and solve problems, improve service quality, improve customer relationships.
2) efficient supply chain
Dell no real computer components manufacturing factories, just by purchasing assemble and test, based on the height of the inventory management and informationization of inventory control and supplier in the shortest possible time. Efficient supply chain and direct sales model of the combination of internal dell is realized.
Dell direct model changed the computer industry market. Within 20 years, dell heard by a small company no growth for the ranking first computer company, from 1984 only 8 million us dollars profit to $5.5 billion dollars in 2005, the control of the earnings of 33 per cent market share (as shown), become one of America's three biggest computer manufacturers (as shown). Dell has become the UK, Canada and Ireland's first big computer brand. Publicly listed companies from dell, investors are 28000% soaring prices from a cumulative gained considerable income.