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文化,是指通过社会关系的相互传递从而被大家认同的行为特征和价值观,它包括知识、信仰、艺术、道德、法律、习俗等等。文化的概念广泛且庞杂,包括人们生活的各个方面,涉及人们精神... 文化,是指通过社会关系的相互传递从而被大家认同的行为特征和价值观,它包括知识、信仰、艺术、道德、法律、习俗等等。文化的概念广泛且庞杂,包括人们生活的各个方面,涉及人们精神上和生理上的各种需要。从某种意义上说,文化,还是“使一类人不同于另一类人的集体的头脑编程”,正是这种所谓的“集体程序”、“心灵软件”,使得每个人都是自身所属文化氛围熏陶下的产物, 人的行为举止受其文化制约,而文化又通过其人的行为予以体现。就国际商务谈判而言,是指处于不同国家和地区的商务活动的当事人,为满足各自需要,通过信息交流与磋商争取达到意见一致的行为和过程。由于谈判主体属于两个或两个以上的国家或地区,语言、信仰、生活习惯、行为规范、道德标准乃至谈判的心理都有着极大的差别,这些方面都是影响谈判进行的重要因素。当双方跨越文化进行谈判的时候,双方都把各自的文化摆到了谈判桌上。在这个过程中,文化常以一种微妙的方式影响人们的谈判态度与谈判行为。这种效应好似“以石投水”,石子激起涟漪,向整个池面漾去,文化就弥漫在整个水面之中,并且渗透到谈判的方方面面。 展开
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culture which means the behavior characteristics and values accepted by the public though the transmission of social relationship. it involves knowledge, belief ,art ,moral,law, and customs. the notion of culture is board and complicated which including all aspects of human life and all the damand of the mentality and physiology of human beings. in some sense, culture is the integrated brain programme among the different people.because the existence of this kind of "integrated programme" and "mental software" therefore,everyone is the creature affected by their own phonomenon,the behavior is restricted by culture,while culture can be embodied by human behavior. for instance, the international business consultation is the process of people from different countries to meet their own interests though negotiation to reach some kind of idetification.nevertheness, there exist extremely differences of language,beliefs,lifestyle,rule of behavior and ethic standard between two or more countries. this is vital faceors that can influence the proceeding of the negotiation. when during a cross-cultural negotiation,both side will prone to its own cultural background. in this process, culture play a subtle role to influence the attitude and behavior of mankind which is equal to the theory of "throw the stone in the river". the ripple caused by the stone spread to the whole river,cultural factors are filled in the negotiation and immerse to every corner.

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