Question

帮忙翻译一段英语~！

广告语言在传播信息的过程中或结果里.既可能是真实的.也
可能是虑假的。他从格赖斯的“会话含意”( conversational in-
p licative)角度看.违反“合作原则”既可以增大解码难度从而
增添解码情趣.达到“引起注意、发生兴趣、产生欲望、付诸行
动”的日的.也可能误导受众.把人引入歧途。他举例分析了
广告人在广告语言中违反合作原则有关准则的情况井剖析其
动机。陆晓鸿在“语用学理论在广告中的运用”一文中.也针
对合作原则在广告中的遵守和违反作了具体的阐述.并通过
例证从合作原则的四条准则出发.说明了广告语言的特点。
两位学者通过对媒介中所出现的广告实例的分析.都揭示了
广告人由于产品宣传和广告语境的需要.经常有意识或无意
识地在运用广告语言时违反合作原则。但是.针对广告语言
违反了合作原则.是不是为了遵循其它的语用原则?广告语
言作为特殊的功能性语言.在运用中是否需要遵循基于合作
原则之上的第一级原则.以达到广告交流的日的?两位学者
并没有做相关阐述。
请不要用网页工具直接翻译~！谢谢

Answer 1

Advertisement language in convey information process or result. Also possibly is real. Also possibly ponders false. He “the conversation meaning” (conversational in- p licative) the angle looked from Grise. Violates “the cooperation principle” already to be possible to increase the decoding difficulty, thus addition decoding appeal. Achieves “brings to the attention, to have the interest, to have the desire, to put to line of moves” the date. Also possible to mislead the audiences. Misleads the human. He gave an example to analyze the adman to violate the cooperation principle related criterion in the advertisement language the situation well to analyze its the motive. Lu Xiao great wild goose in “pragmatics theory in advertisement utilization” in an article. Also needle and violated to the cooperation principle in advertisement deference has made the concrete elaboration. And illustration embarks through the from the cooperation principle's four criteria. Explained the advertisement language characteristic. the two scholars through the advertisement example analysis which appears to the medium. Has promulgated the adman as a result of the product propaganda and the advertisement linguistic environment need. Frequently consciously or has no intention to know when utilizes the advertisement language violates the cooperation principle. But. Has violated the cooperation principle in view of advertisement language . To follow other languages to use the principle? Advertisement language the word takes the special functionality language. In utilization whether needs to follow based on cooperates above the principle first level of principle. Achieves advertisement exchange the date? Two scholar has not made the related elaboration.

Answer 2

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