Question

100分悬赏准确翻译

Japan's auto dealers have tried just about everything to revive sales. One Toyota Motor Corp. dealership in Tokyo throws monthly festivals in its parking lot and offers discounts of as much as $2,500 on new models. But potential customers such as Kai Matsuda, a smartly dressed 28 years old, isn't buying. Sure, after spending a recent Sunday touring Toyota's swank four-story Amlux showroom in Tokyo, Matsuda came away impressed. The building housed everything from rugged recreational vehicles to sleek luxury sedans such as the $37,000 Aristo. Matsuda would love to buy a new car, "if I had the money." But, with Japan's economy on the skids, he doesn't.

For Japanese carmakers preparing to roll out their new fleets at the Tokyo Motor Show, consumers such as Matsuda illustrate why 2000 was such a tough year. Despite a flurry of new launches, the recent increase in Japan's consumption tax from 3% to 5% has caused car sales to decline for six months in a row. Dealers sold 9% fewer cars in September then in the same month a year earlier and several have now fallen into the red or have gone bankrupt.
So carmakers are desperately hoping their 2000 models will boost sales. The Motor Show's new lines have the latest in breaking, engine, and transmission technology, more sporty designs, and more environmentally friendly engines-including a "hybrid" car that can get 66 miles per gallon on a combination of gasoline and electricity. "Every maker is preparing new launches to keep sales from falling But Japanese consumers are al ready overwhelmed witt; choices. "There are now over 190 car models available in the market," says Atsushi Fuyi, member of the board of directors in charge of domestic sales at Nissan Motor Co. "Al1d the C'verage consumer can only re member about 11 of them."

Yet at the Motor Show, Japanese carmakers will be coming out with even more. Toyota wants to target young people with fun European-looking models and convertible sports car. Toyota also plans to roll out the world's first mass-produced hybrid, with sales projected at 1,000 a month. The company admits it will see the hybrid as one-third of the world's auto market by 2005. After working out the kinks in the hybrid in Japan, Toyota plans to take it for a spin in overseas markets. However, aMlysts worry the hybrid could cannibalize sales of other models. "Why would you want to buy a Corona when you might be able to buy a hybrid car for just about the same price?" asks Edward Brogan, automotive anal yst at Salomon Brothers Inc.
In this chapter we will look at the special cha1 1enges that the marketing of products possess. Moreover, we will delineate the unique characteristics associated with products as they pass through the various stages of their lives. Particular attention will be given to the kinds of decisions that are necessary through this process.

Answer 1

日本的汽车经销商试过差不多每件事物都要销售。一个典型的丰田汽车公司在东京代理权扔在每月节日停车场的优待高达2500。但是潜在客户一个28岁穿的很漂亮开松田, ,却不是购买。当然,丰田在最近的星期天旅游花费购买的东京一栋四层楼的展厅,松田回来的时候,就留下深刻的印象。建筑里包括了一切不同的娱乐的车辆, 3万7千美元的贵族豪华轿车井然有序的。“如果有了钱。”松田想买一辆新汽车,但是, 他没有钱.日本经济情况越来越糟了。
在日本东京车展.日本汽车制造商准备推出他们的新舰队,消费者是松田.2000年是这样一个艰难的一年。尽管有新产生的慌乱,最近日本的消费税从3%增加到5%已经引起了汽车销售下降了六个月连胜。经销商销售私家车已经减少了9%.前一年9月份同期.几个已经下跌到红色或破产了
所以汽车制造商很期盼2000年的款式,那将会促进销售。汽车展览会最新的两缸、引擎,传输技术,更多的运动设计,而且复合型的汽车更环保,结合起来的一种和电力.可以做到66英里/加仑的汽油消耗量。“每一个制造商都准备新的一轮保持销售额.但日本消费者都准备好了,我会选择。“现在有190多个市场上可用的汽车模型,福轶佐藤笃志说:“董事会的成员,国内销售主管在尼桑公司。“我的平均数消费者只会看到大约11%的成员。
在车展,日本的汽车制造商与其他的比甚至更多。丰田向有目标的年轻人提供有趣的汽车模型和可转换的跑车。丰田还计划推出世界上第一个大量混合生产,销售预期达到1000一个月。公司承认2005年它会看到作为全世界1 / 3的汽车混合生产市场。中期工作后会在日本,丰田计划去国外市场观察。然而,担心混合生产可以吞噬销售其他的型号。“为什么你想买冠状汽车,你可能能买一辆混合动力汽车几乎相同的价格?”在萨洛蒙兄弟公司.老熟人问爱德华汽车的排气管。
这一章我们将要看看它产品的特殊的营销拥有。此外,我们将有关于好的独特的特点,与产品在经过不同阶段的他们的生活。和特别注意的一些事情,这些必需通过这一过程。

Answer 2

日本的汽车经销商试过差不多每件事物使销售。一个丰田汽车公司在东京代理权扔在每月节日的优待停车场及高达2500新模型。但是潜在客户如开Matsuda,一件穿的28岁,不是购买。当然,在花了最近的星期天旅游丰田的《Amlux一栋四层楼的展厅在东京,Matsuda回来的时候,就留下深刻的印象。建筑住一切从崎岖不平的娱乐的车辆,豪华轿车井然有序的3万7千美元的贵族。Matsuda想买一辆新汽车,“如果我有了钱。”但是,日本经济情况越来越糟了,他没有。

日本汽车制造商准备推出他们的新舰队在日本东京车展,消费者如Matsuda 2000年是阐明何以如此艰难的一年。尽管一连串的新轮,最近在日本的消费税增加从3%到5%的已经引起了汽车销售下降了六个月连胜。经销商销售私家车的减少9%然后在9月份前一年同期和几个已经下跌到红色或破产了。
所以汽车制造商不顾一切地希望2000年的款式,将会促进销售。汽车展览会的新线最新的破碎、引擎,并传输技术,更多的运动设计,而且更环保engines-including复合型的汽车,可以得到66英里/加仑的汽油结合起来的一种和电力。“每一个制造商正准备新轮保持销售额下降了,但日本消费者铝准备好了,我会选择。“现在有190多个市场上可用的汽车模型,Fuyi Atsushi说:“董事会的成员,国内销售主管在尼桑公司。“Al1d C 'verage消费者可以只会看到成员11的球员。”

却车展,日本的汽车制造商与走出甚至更多。丰田想目标的年轻人提供有趣的European-looking模型和可转换的跑车。丰田还计划推出了世界上第一个大量生产的混合,与销售预期达到1000一个月。公司承认它会看到混合作为全世界1 / 3的汽车市场2005年。中间工作后复合在日本,丰田计划去兜风国外市场。然而,aMlysts担心混合可以食尸销售其他的型号。“为什么你想买电晕,当你可能能买一辆混合动力汽车几乎相同的价格?”老熟人问爱德华Brogan、汽车肛门yst在萨洛蒙兄弟公司。
这一章我们将要看看它特殊的cha1产品的营销1enges拥有。此外,我们将有关妇好的独特的特徵,与产品在经过不同阶段的他们的生活。给特别注意的一些事情,这是必需通过这一过程