Question

求翻译 商务英语 万分感谢了

1. Western companies had problems selling refrigerators in Japan until they changed the design to make them quieter
Japanese homes were small and sometimes walls were made of paper. It was important for the refrigerators to be quiet.
2. In Saudi Arabia, newspaper adverts for an airline showed an attractive hostess serving champagne to happy passengers. A lot of passengers cancelled their flight reservations.
Unveiled women don’t mix with men in Saudi Arabia and alcohol is illegal.
3. A soap powder advertisement had a picture of dirty clothes on the left, a box of soap in the middle and clean clothes on the right. The soap didn’t sell well in the Middle East.
The advertisers forgot that in that part of the world, people usually read from right to left.
4. A company had problems when it tried to introduce instant coffee to the French market.
Making ‘real’ coffee was an important part of the French way of life. Instant coffee was too casual.
5. Several European and American firms couldn’t sell their products in Dubai when they ran their advertising campaign in Arabic.
90% of the population came from Pakistan, India, and Iran and elsewhere, so Arabic was the wrong language
6. An airline company called itself Emu, after the Australian bird. But Australians didn’t want to use the airline.
The Emu can’t fly.
7. A TV commercial for a cleaning product showed a little girl cleaning up the mess her brother made. The commercial caused problems in Canada.
People thought the commercial was too sexist and reinforced old male-female stereotypes.
8. A toothpaste manufacturer couldn’t sell its product in parts of South East Asia.
The people in this area didn’t want white teeth. They thought darkly stained teeth were beautiful and they tried to blacken them.
9. An American golf ball manufacturer launched its products in Japan packed in boxes of four. It had to change the pack size.
In Japanese the word for ‘four’ sounds like the word for ‘death’. Things don’t sell goods packed in fours.
10. Ladies’ electric shavers sold well throughout Europe, but not in Italy.
It seems Italian men prefer ladies’ legs unshaven.

Answer 1

1.西方的电器公司在给冰箱降低噪音之后，才改善了冰箱在日本的销售情况。因为日本的房子都很小，有些墙壁是纸做的，所以他们需要安静的冰箱。
2.在沙特阿拉伯，一家航空公司在报纸上刊登了一份广告，广告上是一位美丽的空姐在为一群快乐的乘客递送香槟。但是许多的乘客却因此取消了航班。在沙特阿拉伯，女子不带面纱，便不能出现在男士当中。同时，酒是被法律禁止的。
3.一则洗衣粉广告的画面是这样的：左边是一堆脏衣服，中间是一盒洗衣粉，右边是清洁干净的衣服。结果，这个洗衣粉在中东的销售量极差。广告商忽略了中东地区的人们阅读习惯是从右到左这一事实。
4.一个公司在向法国市场引进速溶咖啡时遇到了麻烦。泡“正宗”咖啡是法国人一种重要的生活方式。速溶咖啡对他们来说，显得太随性。
5.许多欧美公司无法在迪拜销售他们的产品，因为他们的广告用语是阿拉伯语。而90%的迪拜人口是来自于巴基斯坦，印度，伊朗以及其他国家。所以，阿拉伯语是错误的语言。
6.一家航空公司的名字为（一种澳洲的鸟），但是澳大利亚的人都不搭乘这条航线，因为鸸鹋不会飞。
7.一家电视有一则清洁产品广告，展示了一个小女孩在清理她弟弟制造的混乱。但是这则广告在加拿大引起了轩然大波。人们认为这则广告带有性别歧视，并且加强了男女之间的条框束缚。
8.有一家牙膏制造商惨败于东南亚市场。因为这个地区的人们不喜欢洁白的牙齿。他们认为有牙渍的牙齿很漂亮，所以他们都喜欢把牙染黑。
9.一家美国高尔夫球公司在日本发布他们的产品，四个球一盒。但是他们后来不得不改变了包装规格。 日语中，“四”与“死”谐音。所以商品都不会四个四个的出售。
10.女士电动剃毛刀畅销于欧洲，但是在意大利却销路滞涩。似乎意大利男人更喜欢不剃毛的女人。