Question

求商务英语翻译 谢谢了

1. Western companies had problems selling refrigerators in Japan until they changed the design to make them quieter
Japanese homes were small and sometimes walls were made of paper. It was important for the refrigerators to be quiet.
2. In Saudi Arabia, newspaper adverts for an airline showed an attractive hostess serving champagne to happy passengers. A lot of passengers cancelled their flight reservations.
Unveiled women don’t mix with men in Saudi Arabia and alcohol is illegal.
3. A soap powder advertisement had a picture of dirty clothes on the left, a box of soap in the middle and clean clothes on the right. The soap didn’t sell well in the Middle East.
The advertisers forgot that in that part of the world, people usually read from right to left.
4. A company had problems when it tried to introduce instant coffee to the French market.
Making ‘real’ coffee was an important part of the French way of life. Instant coffee was too casual.
5. Several European and American firms couldn’t sell their products in Dubai when they ran their advertising campaign in Arabic.
90% of the population came from Pakistan, India, and Iran and elsewhere, so Arabic was the wrong language
6. An airline company called itself Emu, after the Australian bird. But Australians didn’t want to use the airline.
The Emu can’t fly.
7. A TV commercial for a cleaning product showed a little girl cleaning up the mess her brother made. The commercial caused problems in Canada.
People thought the commercial was too sexist and reinforced old male-female stereotypes.
8. A toothpaste manufacturer couldn’t sell its product in parts of South East Asia.
The people in this area didn’t want white teeth. They thought darkly stained teeth were beautiful and they tried to blacken them.
9. An American golf ball manufacturer launched its products in Japan packed in boxes of four. It had to change the pack size.
In Japanese the word for ‘four’ sounds like the word for ‘death’. Things don’t sell goods packed in fours.
10. Ladies’ electric shavers sold well throughout Europe, but not in Italy.
It seems Italian men prefer ladies’ legs unshaven.

Answer 1

1. 西方国家很多公司在日本销售冰箱都存在问题，直到他们重新设计了冰箱让其更加静音后。日本的户型都小，有时墙是由纸做的，所以静音对冰箱来说很重要。
2. 在沙特阿拉伯，报纸报道了一条航线，上面有位漂亮的空姐正在为愉快的乘客倒香槟，很多乘客取消了预定。在沙特阿拉伯，不遮面的妇女不能和男人交往，酒精也是非法的。
3.一条洗衣粉广告中，一张脏衣服的图片在左边，一盒肥皂在中间，干净在右边。后来在中东地区的销量不好，广告忽略了地球上的那部分区域，人们习惯从右到左看起。
4. 有个公司在往法国市场推销速溶咖啡时碰到了钉子，“制作真正的咖啡是法式生活的重要部分”，速溶咖啡未免太随便了。
5. 好几家欧美公司在阿拉伯运行广告宣传时，无法将他们的产品销售到迪拜，因为那里90%的人是来自巴基斯坦，印度，伊朗和其它地方，所以用阿拉伯语是个错误的选择。
6. 有家航空公司为其自己命名为鸸鹋，紧跟澳洲鸟。但是澳洲人都不坐此航班，因为鸸鹋是不会飞的。
7. 一则清洁产品的电视广告，讲述一个小女孩正在清理他哥哥留下来的残局。此商业广告在加拿大引发了很多很多，人们认为那则商业广告有严重的性别歧视，且会恶化曾经男性与女性间的刻板印象。
8. 一个牙膏生产商在东南亚地区无法销售出产品。在这个地区的人不想要洁白的牙齿。他们认为，深染的牙齿很漂亮而且他们还试图使其变黑。
9. 一位美国高尔夫球制造商在日本推出了四个一盒装的产品。产品包装不得不改变，在日本“四”字的发音像“死”字，不卖四个一包装的商品。
10.女士电动剃须刀畅销整个欧洲，除意大利以外。似乎意大利男人更喜欢女士未刮的腿。