请高手帮翻译(英译中)
Abrandisthesumofaorganizationthatsaysanddoes,it’saboutmakingapromisetostakeholdersand...
A brand isthe sum of a organization that says and does, it’s about making a promise tostake holders and keeping it. Delivery an unique benefit that important tothem, standing for something.
At Cargill, ourstrategic intent is to be partner of choice, that means knowing ourstakeholders, understanding their needs and meeting them better than anyoneelse.
To do that we must describe our promise tostake holders clearly and consistently. So we talked to them, and moreimportantly we listened, we learned wemust stand out from our competition, and speak in one voice. Cargill is alwayspromise to help our stake holders to achieve success, but today we are making ourpromise in a unique more competitive way, you will be more successful withCargill than with anyone else.
However our stakeholders define success, we promise tohelp them realize it, better than anyone. Keeping that promise means deeplyunderstanding their challenges and making them our own. That’s our work, andour responsibility. But how can we express that promise to the stake holders ina way that’s simple, memorable, inclusive, and uniquely Cargill?
We do it with oneword, Thrive. Thrive catches the benefit that only Cargill can deliver. Weenable the stake holders to succeed. They thrive, and when our stake holdersthrive ,so we. We thrive we can express our promise around the world, to all ofour stake holders. And move our brand from many voices into one. Thrive is anew expression for our brand. But in many ways, Cargill is bringing thrive tolife every day. Helping customers with responsible supply chains. Andpartnering with NGOS to improve farmer incomes. empowering employees to makedecisions with global impact. Working with partners to improve the communitywhere we live and work. And leading the issues like food security, helpingprovide access to safe and affordable food. Helping the world thrive, takecommitment from all of us. And with our brands become partners choice, ourwords and actions become more unified. Our relationships grow more powerful. Ourbusiness becomes stronger.
Our success dependson it. Our future growth demands it. This is who we are and what we stand for. Thisis the promise we make and keep. 展开
At Cargill, ourstrategic intent is to be partner of choice, that means knowing ourstakeholders, understanding their needs and meeting them better than anyoneelse.
To do that we must describe our promise tostake holders clearly and consistently. So we talked to them, and moreimportantly we listened, we learned wemust stand out from our competition, and speak in one voice. Cargill is alwayspromise to help our stake holders to achieve success, but today we are making ourpromise in a unique more competitive way, you will be more successful withCargill than with anyone else.
However our stakeholders define success, we promise tohelp them realize it, better than anyone. Keeping that promise means deeplyunderstanding their challenges and making them our own. That’s our work, andour responsibility. But how can we express that promise to the stake holders ina way that’s simple, memorable, inclusive, and uniquely Cargill?
We do it with oneword, Thrive. Thrive catches the benefit that only Cargill can deliver. Weenable the stake holders to succeed. They thrive, and when our stake holdersthrive ,so we. We thrive we can express our promise around the world, to all ofour stake holders. And move our brand from many voices into one. Thrive is anew expression for our brand. But in many ways, Cargill is bringing thrive tolife every day. Helping customers with responsible supply chains. Andpartnering with NGOS to improve farmer incomes. empowering employees to makedecisions with global impact. Working with partners to improve the communitywhere we live and work. And leading the issues like food security, helpingprovide access to safe and affordable food. Helping the world thrive, takecommitment from all of us. And with our brands become partners choice, ourwords and actions become more unified. Our relationships grow more powerful. Ourbusiness becomes stronger.
Our success dependson it. Our future growth demands it. This is who we are and what we stand for. Thisis the promise we make and keep. 展开
1个回答
推荐于2016-01-25
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有几点说明:
1,文章挺有感情的,可是有语法错误。
2,stakehoulders不知道怎样翻译好,说是股东又不太合适,在某公司里是否有特指的对象?只能暂时翻成利益相关者了。
3,关于thrive,在英文里可以形容植物,人,公司……意思是茁壮成长,繁荣昌盛……如果是公司的文化,应该有更合适和准确的翻译。
译文请参考:
品牌是一个组织的言行总和,是有关向利益相关者承诺并履行诺言,能够为之带来对其十分重要,并能够代表他们的独有利益。
在嘉吉公司,我们的战略意图是成为对方首选合作伙伴,这意味着要知晓我们的利益相关者,了解并满足他们的需求,而且要做得比别人更好。
要做到这一点,我们必须向利益相关者清晰和始终如一地说明我们的承诺。所以,我们与之交谈,更多和更重要的是,倾听。我们知道我们必须从竞争者中脱颖而出,并统一口径,用一个声音说话。嘉吉一向承诺协助我们的利益相关者取得成功,但是今天,我们要用一种更有竞争力的方式作出我们的承诺:只有嘉吉才能让你更成功!
无论我们的利益相关者如何定义成功,我们都会承诺协助他们实现目标,而且做得比任何人都好。履行这样的承诺,意味着要深刻了解他们的挑战并把这种挑战变成我们自己的。这是我们的工作,是我们的责任。不过如何才能够用简洁,难忘,包容和唯一的嘉吉之道向利益相关者传达承诺呢?
我们用一个词做到:繁荣兴旺。繁荣兴旺会收获只有嘉吉才能提供的利益。我们令利益相关方达到成功,只有当他们繁荣兴旺,我们也会同样一荣俱荣。我们用繁荣兴旺向全世界说出我们的承诺,向我们所有的利益相关方。我们将品牌含义从多种解释归为一个,繁荣兴旺就是我们品牌的新诠释。
在许多方面,嘉吉每一天都带来繁荣生活。帮助客户寻找可靠的的供应链,与非政府组织合作,提高农民收入,使员工能够做出具有全球影响的决定。大家一起努力,致力于改善我们生活和工作的社区,解决食品安全问题,帮助解决提供安全和可负担的食物等问题。
用我们所有的承诺,帮助世界繁荣兴旺。让我们的品牌成为合作伙伴的选择,我们的言行变得更加统一,我们的关系变得更加牢不可破,我们的业务变得更加健康强大!
我们的成功依赖于它,我们未来的成长需要它。这就是我们自己,是我们的主张。这是我们作出并信守的承诺。
1,文章挺有感情的,可是有语法错误。
2,stakehoulders不知道怎样翻译好,说是股东又不太合适,在某公司里是否有特指的对象?只能暂时翻成利益相关者了。
3,关于thrive,在英文里可以形容植物,人,公司……意思是茁壮成长,繁荣昌盛……如果是公司的文化,应该有更合适和准确的翻译。
译文请参考:
品牌是一个组织的言行总和,是有关向利益相关者承诺并履行诺言,能够为之带来对其十分重要,并能够代表他们的独有利益。
在嘉吉公司,我们的战略意图是成为对方首选合作伙伴,这意味着要知晓我们的利益相关者,了解并满足他们的需求,而且要做得比别人更好。
要做到这一点,我们必须向利益相关者清晰和始终如一地说明我们的承诺。所以,我们与之交谈,更多和更重要的是,倾听。我们知道我们必须从竞争者中脱颖而出,并统一口径,用一个声音说话。嘉吉一向承诺协助我们的利益相关者取得成功,但是今天,我们要用一种更有竞争力的方式作出我们的承诺:只有嘉吉才能让你更成功!
无论我们的利益相关者如何定义成功,我们都会承诺协助他们实现目标,而且做得比任何人都好。履行这样的承诺,意味着要深刻了解他们的挑战并把这种挑战变成我们自己的。这是我们的工作,是我们的责任。不过如何才能够用简洁,难忘,包容和唯一的嘉吉之道向利益相关者传达承诺呢?
我们用一个词做到:繁荣兴旺。繁荣兴旺会收获只有嘉吉才能提供的利益。我们令利益相关方达到成功,只有当他们繁荣兴旺,我们也会同样一荣俱荣。我们用繁荣兴旺向全世界说出我们的承诺,向我们所有的利益相关方。我们将品牌含义从多种解释归为一个,繁荣兴旺就是我们品牌的新诠释。
在许多方面,嘉吉每一天都带来繁荣生活。帮助客户寻找可靠的的供应链,与非政府组织合作,提高农民收入,使员工能够做出具有全球影响的决定。大家一起努力,致力于改善我们生活和工作的社区,解决食品安全问题,帮助解决提供安全和可负担的食物等问题。
用我们所有的承诺,帮助世界繁荣兴旺。让我们的品牌成为合作伙伴的选择,我们的言行变得更加统一,我们的关系变得更加牢不可破,我们的业务变得更加健康强大!
我们的成功依赖于它,我们未来的成长需要它。这就是我们自己,是我们的主张。这是我们作出并信守的承诺。
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