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(第一段)SingaporeAirlinesisoneofthemostsuccessfulairlinesintheworld.Themainreasonforthis...
(第一段)Singapore Airlines is one of the most successful airlines in the world. The main reason for this is its strong brand management. Because the airline has no domestic flights, it had to compete for international routes straight away. This difficult start led to a strong emphasis on branding. In order to stand out from the other major airlines, Singapore Airlines invested greatly in research and development. They aimed to offer the best technology and excellent customer service.
(第二段)One of the most important aspects of the brand was the cabin crew. When the airline was launched in 1972, it employed the French designer, Pierre Balmain, to design the uniform. He created a special version of the Malaysian sarong. The image of the Singapore Airline flight stewardess in her sarong became one of the best known in the air travel industry. It illustrated the brand values of hospitality and customer care. Singapore Airlines ran a very detailed training programme for the cabin crew to make sure that the brand was always fully delivered. Their slogan'a great way to fly' also emphasised the high quality of the brand. 展开
(第二段)One of the most important aspects of the brand was the cabin crew. When the airline was launched in 1972, it employed the French designer, Pierre Balmain, to design the uniform. He created a special version of the Malaysian sarong. The image of the Singapore Airline flight stewardess in her sarong became one of the best known in the air travel industry. It illustrated the brand values of hospitality and customer care. Singapore Airlines ran a very detailed training programme for the cabin crew to make sure that the brand was always fully delivered. Their slogan'a great way to fly' also emphasised the high quality of the brand. 展开
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2011-01-11
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新加坡航空公司是全世界最成功的航空公司之一。其成功的主要原因就是强大的品牌管理。由于新加坡航空公司没有国内航线,因此它必须直接竞争国际航线。这种艰难的开始导致后来非常重视品牌。为了能在其他主要航空公司中脱颖而出,新加坡航空公司在研发方面投入巨资。他们的目标是提供最佳的技术和优秀的客人服务。
新加坡航空公司这一品牌最重要的一个方面就是其空乘人员。新加坡航空公司于1972年成立之际,就聘请法国设计师皮埃尔*巴尔曼为其设计空乘服装。他为马来西亚的围裙装设计出一个特殊的款式。新加坡航空公司航班上空中小姐身着围裙装的形象成为空中旅行界最为著名的形象。这款围裙装阐释了殷勤待客以及呵护顾客的品牌价值。新加坡航空公司为空乘人员提供非常详细的培训计划,从而确保新加坡航空公司这一品牌得到完全释放。他们的口号“飞行的最佳选择”也突出强调新加坡航空公司这一品牌的高质量。
新加坡航空公司这一品牌最重要的一个方面就是其空乘人员。新加坡航空公司于1972年成立之际,就聘请法国设计师皮埃尔*巴尔曼为其设计空乘服装。他为马来西亚的围裙装设计出一个特殊的款式。新加坡航空公司航班上空中小姐身着围裙装的形象成为空中旅行界最为著名的形象。这款围裙装阐释了殷勤待客以及呵护顾客的品牌价值。新加坡航空公司为空乘人员提供非常详细的培训计划,从而确保新加坡航空公司这一品牌得到完全释放。他们的口号“飞行的最佳选择”也突出强调新加坡航空公司这一品牌的高质量。
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