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2.1.1MarketDemographicsTheprofilefortheidealcustomerconsistsofthefollowingfactors:Geo...
2.1.1 Market Demographics
The profile for the ideal customer consists of the following factors:
Geographics
-The United States is the geographic area. This is due to the enormous reach of the Internet as well as promotion and distribution in most of the larger states.
-The total targeted population is 168,000.
Demographics
-Male and female.
-Ages 21-43.
-Income ranging from $30,000- $80,000.
-Have attended some or all of a 4-year degree program at a university.
-Middle of the road liberal politically.
Behavior Factors
-Enjoy spending their discretionary income on art or jewelry.
-Have liberal political views.
-Live a progressive lifestyle. 展开
The profile for the ideal customer consists of the following factors:
Geographics
-The United States is the geographic area. This is due to the enormous reach of the Internet as well as promotion and distribution in most of the larger states.
-The total targeted population is 168,000.
Demographics
-Male and female.
-Ages 21-43.
-Income ranging from $30,000- $80,000.
-Have attended some or all of a 4-year degree program at a university.
-Middle of the road liberal politically.
Behavior Factors
-Enjoy spending their discretionary income on art or jewelry.
-Have liberal political views.
-Live a progressive lifestyle. 展开
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