求英文翻译,写论文要用的,就这一段
摘要:随着经济全球化的发展,尤其是电影、娱乐、互联网、传媒产业以及各种新媒体的全球化发展,植入式广告发展迅猛,植入式营销成为企业吸引消费者注意力的一种有效的营销传播方式。...
摘要:
随着经济全球化的发展,尤其是电影、娱乐、互联网、传媒产业以及各种新媒体的全球化发展,植入式广告发展迅猛,植入式营销成为企业吸引消费者注意力的一种有效的营销传播方式。在新的社会和经济环境下,随着大众消费的符号化趋势,“产品的植入”演变为“品牌的植入”, 植入式广告的应用前景广阔,正从欧美迅速向全球蔓延。
关键词:植入式广告、植入式营销、发展前景 展开
随着经济全球化的发展,尤其是电影、娱乐、互联网、传媒产业以及各种新媒体的全球化发展,植入式广告发展迅猛,植入式营销成为企业吸引消费者注意力的一种有效的营销传播方式。在新的社会和经济环境下,随着大众消费的符号化趋势,“产品的植入”演变为“品牌的植入”, 植入式广告的应用前景广阔,正从欧美迅速向全球蔓延。
关键词:植入式广告、植入式营销、发展前景 展开
2011-02-28
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Abstract:
Along with the development of economic globalization, especially movie, entertainment, the Internet and media industry and various kinds of new media globalization, implantable advertising developing rapidly, implantable marketing to become enterprise attract consumer attention of an effective marketing dissemination way. In the new social and economic environment, with the consumption of symbolization of trend, "product implant" evolution "brand implant", implantable advertising broad prospect of application, is from America and Europe to global spread quickly.
Keywords: implantable advertising, implantable marketing and development prospects
Along with the development of economic globalization, especially movie, entertainment, the Internet and media industry and various kinds of new media globalization, implantable advertising developing rapidly, implantable marketing to become enterprise attract consumer attention of an effective marketing dissemination way. In the new social and economic environment, with the consumption of symbolization of trend, "product implant" evolution "brand implant", implantable advertising broad prospect of application, is from America and Europe to global spread quickly.
Keywords: implantable advertising, implantable marketing and development prospects
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