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保护与客户的关系通过电话营销可以建立并维持客户关系营销体系(RelationshipMarketing)。但在建立与客户的关系时,不能急于立刻见效,应有长期的构想。制定严... 保护与客户的关系
通过电话营销可以建立并维持客户关系营销体系(Relationship Marketing)。但在建立与客户的关系时,不能急于立刻见效,应有长期的构想。制定严谨的计划,不断追求客户服务水平的提高。比如在回访客户时,应细心注意客户对已购产品、已获服务的意见,对电话中心业务员的反应,以及对购买商店服务员的反应。记下这些数据,会为将来的电话营销提供各种各样的帮助。
通过电话的定期联系,在人力、成本方面是上门访问所无法比拟的。另外,这样的联系可以密切企业和消费者的关系,增强客户对企业的忠诚度,让客户更加喜爱企业的产品。
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Protect relations with customers
By telephone Marketing can establish and maintain customer Relationship Marketing system (Relationship Marketing). But in establish relations with customers, cannot anxious to immediately obvious and should have long-term plan. Formulate strict plan, constantly seeking to raise the level of customer service. For instance in return customers, should careful attention to the customer to already bought product, has obtained the opinions of the service call centre clerk reactions and purchase to shop assistants reaction. Write down these data would for future telephone marketing provides a variety of help.
Through the telephone of regular contact, in the human, cost is the door access the incomparable. In addition, such contact can close the enterprise and the consumer relationship, increase customer to enterprise's loyalty to make our customers more love enterprise products.
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