哪位英语高人帮忙给我翻译一下下面这段话,感激不尽啊!
商业企业自有品牌在国外已有几十年的发展历史,正日益受到大型零售企业的重视。欧美的大型超级市场、连锁商店、百货公司,几乎都出售自有品牌的商品,并受到消费者的青睐。在积极地推...
商业企业自有品牌在国外已有几十年的发展历史,正日益受到大型零售企业的重视。欧美的大型超级市场、连锁商店、百货公司, 几乎都出售自有品牌的商品, 并受到消费者的青睐。在积极地推动零售商业务增长的同时,自有品牌正在成为零售商手中的锐利武器。本文从概述零售商自有品牌的发展历史与现状出发, 讨论了我国零售商自有品牌创建的必要性, 指出我国零售企业在实施品牌战略过程中的一些问题,并为我国零售行业在品牌的建设与提升方面提供了一系列有价值的参考建议。
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Private Brand in foreign countries for decades of development history, is increasingly subject to the attention of large retailers. Europe's large supermarkets, chain stores, department stores, almost all of its own brand of goods sold, and by consumers. Actively promote the growth of retail business, while retailers own brand is becoming a sharp weapon.This paper outlines the development of own-brand retailers, history and current situation, discuss the creation of our own-brand retailers, the need to point out that retail enterprises in China brand strategy process in the implementation of some of the problems, and the retail industry for our brand construction and upgrading to provide a series of valuable reference for advice.
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