谁能 用英文帮我翻译下面的这段文字,不胜感激~!
摘要:对于现代企业来说,品牌日益成为生存和成功的核心要素之一。强势品牌意味着市场地位和利润。从某种程度上说,未来的营销就是品牌的竞争。因此,品牌战略应该成为企业重要的市场...
摘要:对于现代企业来说,品牌日益成为生存和成功的核心要素之一。强势品牌意味着市场地位和利润。从某种程度上说,未来的营销就是品牌的竞争。因此,品牌战略应该成为企业重要的市场营销战略。没有品牌战略,就难以形成持久的企业核心竞争力,因为品牌战略是培育企业核心竞争力的重要支撑。文章旨在探讨品牌、品牌经营的概念,企业品牌经营与核心竞争力二者之间的关系以及我国企业品牌经营的误区,并在此基础上提出了依托品牌提升我国企业核心竞争力的有效途径。
关键词:企业品牌 品牌战略 品牌营销 展开
关键词:企业品牌 品牌战略 品牌营销 展开
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Abstract: for modern enterprise, it has increasingly become survival and success brand of one of the core elements. Strong brand means market position and profit. To a certain extent, and the future of marketing is the brand competition. Therefore, brand strategy should become an important enterprise marketing strategy. No brand strategy, it is difficult to form lasting enterprise core competitive ability, because the brand strategy is to cultivate the core competitiveness of enterprises an important support. This article aims to explore the concept of brand, brand management, enterprise brandManagement and core competitiveness in the relationship between the enterprise brand management and error, and proposed in this foundation rely on brand promotion our country enterprise core competitive power in an effective way.
Keywords: enterprise brand brand strategy brand of the camp
Keywords: enterprise brand brand strategy brand of the camp
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Abstract: for modern enterprises, brands become one of the core elements which decide survival and success. Strong brand means market position and more profits. To a certain extent,brand competition matters(起重要用作,是动词而非名词) in the future. Therefore, brand strategy should become an important marketing strategy.Without brand strategy, it's difficult to form core competitive ability since it is the foundation for a enterprise to cultivate core competitiveness. The article aims to explore the concept of brand and brand management,the relationship between enterprise brand management and core competitiveness and the brand management mistakes made by Chinese enterprises,finally put forward the effective way which rely on brands to promote the core competitive power.
Keywords: enterprise brand brand strategy brand marketing
Keywords: enterprise brand brand strategy brand marketing
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