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题目:上海民营快递业发展策略研究摘要伴随着我国经济持续高速发展,上海民营快递企业的发展取得了长足的进步,同时对促进上海的经济发展发挥着重要的作用。基于上海快递市场的逐步完... 题目:上海民营快递业发展策略研究
摘 要
伴随着我国经济持续高速发展,上海民营快递企业的发展取得了长足的进步,同时对促进上海的经济发展发挥着重要的作用。基于上海快递市场的逐步完善和巨大的发展潜力,民营快递企业如何在激烈的竞争环境中取得长期稳定的发展,如何克服自身的诸多问题和利用外部的发展机会是本文研究的主要问题。
上海民营快递企业既没有外资快递那样雄厚的经济实力也没有国营快递企业庞大的网点优势,要想在激烈的竞争中取得长期稳定的发展,需要采用正确的竞争战略。本文通过对上海民营快递业与国内民营快递业的对比分析,归纳总结出上海民营快递业的发展问题;运用定量与定性相结合的方法对上海民营快递企业的优势、劣势、机会和威胁进行分析;针对存在的问题进行上海民营快递企业发展的对策研略,分别从政府层面、民营快递企业发展层面给出具体的措施建议。政府应该在政策支持、市场秩序、行业协会等方面采取相应的措施,民营快递企业在发展过程中,要利用机会,发挥其自身优势,通过采取措施弱化自身劣势,规避威胁,以取得长足发展;其中,对民营快递企业顺丰进行分析,总结其竞争策略及值得推广的成功经验。
关键词:快递 民营快递企业 发展策略 战略分析
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Topic: Shanghai private Courier industry development strategy research
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Along with our country economy continued to develop rapidly, Shanghai private Courier enterprise's development has made good progress, and to promote the economic development of Shanghai play an important role. Based on Shanghai express market gradually perfect and great potential of development and how private Courier enterprise in fierce competition environment made long-term stable development, how to overcome their problems and use external development opportunities is the main problem is studied in this paper.
Shanghai private Courier foreign enterprise does not express that strong economic strength and no state express enterprise huge network advantages to the fierce competition and achieved long-term stable development, need to adopt the correct competition strategy. This article through to Shanghai private Courier industry and the domestic private Courier industry of comparative analysis, the paper discusses the Shanghai industry development problems of private Courier; Using quantitative and qualitative method combining private Courier enterprise of Shanghai the strengths, weaknesses, opportunities and threats for analysis; Based on the existing problems in the development of private Courier enterprise in Shanghai, respectively from the grind slightly countermeasures, private Courier enterprise government level development level specific measures. The government should be in the policy support, market order, industry associations, and other aspects, corresponding measures, the private Courier enterprise in the development process, to make use of the chance to exert its own advantages, by taking measures to circumvent weaknesses, weakening their threat, in order to obtain rapid development; Among them, the private Courier enterprises are analyzed, motion to sum up the competition strategy and popularization worth successful experience.
Keywords: express private Courier enterprise development strategy strategic analysis.
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Along with our country economy continued to develop rapidly, Shanghai private Courier enterprise's development has made good progress, and to promote the economic development of Shanghai play an important role. Based on Shanghai express market gradually perfect and great potential of development and how private Courier enterprise in fierce competition environment made long-term stable development, how to overcome their problems and use external development opportunities is the main problem is studied in this paper.

Shanghai private Courier foreign enterprise does not express that strong economic strength and no state express enterprise huge network advantages to the fierce competition and achieved long-term stable development, need to adopt the correct competition strategy. This article through to Shanghai private Courier industry and the domestic private Courier industry of comparative analysis, the paper discusses the Shanghai industry development problems of private Courier; Using quantitative and qualitative method combining private Courier enterprise of Shanghai the strengths, weaknesses, opportunities and threats for analysis; Based on the existing problems in the development of private Courier enterprise in Shanghai, respectively from the grind slightly countermeasures, private Courier enterprise government level development level specific measures. The government should be in the policy support, market order, industry associations, and other aspects, corresponding measures, the private Courier enterprise in the development process, to make use of the chance to exert its own advantages, by taking measures to circumvent weaknesses, weakening their threat, in order to obtain rapid development; Among them, the private Courier enterprises are analyzed, motion to sum up the competition strategy and popularization worth successful experience.

Keywords: express private Courier enterprise development strategy strategic analysis
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