Question

来个牛人翻一下论文摘要。别给我整什么有道，谷歌的翻译用的不选。分数有的是只要答的好另有加分。

进入21世纪以来我国经济发展迅速，宏观经济的良好表现促进了旅游、商务的发展，使得酒店业有了长足的发展，尤其是经济型酒店随着旅游业的高速发展进入了高速扩张的时代。随着经济型酒店行业的发展，该行业竞争已经从最初的产品、价格竞争转为品牌、文化的竞争。品牌定位越来越彰显出其重要性，良好的品牌定位无疑是企业成功的一半。本文以如家酒店为例，通过研究其品牌定位现状，发现其在品牌定位方面出现的问题，并提出可行性建议。本文主要从以下几个方面开展：
首先，回顾中外品牌定位研究现状，并列举研究本课题所需要的概念、理论、方法。为深入研究该课题提供了坚实的理论基础。
其次，研究如家酒店品牌定位现状。笔者主要通过问卷调查及访谈法对于如家酒店及其竞争环境进行了分析，通过调查的实施发现如家酒店定位的现状。
再次，主要通过分析如家酒店品牌所处的宏观及微观环境，发现如家酒店在品牌定位过程中出现的问题，为进一步提出可行性建议奠定基础。
最后，根据之前所发现的问题，有针对性的提出了对如家酒店品牌定位的可行性建议。
关键词：品牌定位 ；如家酒店；竞争策略
用谷歌之类翻译的一概不给分，复制粘贴前看清楚了，手打的我多加分。

Answer 1

没空弄格式，大小写和排版，自己拿去慢慢研究吧

Abstract: with the rapid growth of the chinese economy in 21st century, the good appearance of the macroeconomy advanced the devolopment of tourism and business, which made the hotel industry improved a lot, especially, the economical hotel had been in a fast expansion period as the tourism had been developed at top speed.

As it is obviousely to see, hotel industry has changed the the competition fields from products and price of the beginning to brand and culture now, because of the expansion of economical hotels. Brand positioning is showing its own importance better and better. There is a famous saying in the industry that can be consider as an evidence of the importance of the brands, which is a good brand will make a hotel half succeeded. This thesis sets Home Inns as the sample, searching its brand situation, looking for its disadvantages on brand positioning, and providing some feasible proposal. The main ideas of this thesis are showed as following:

first, build a solid theory foundation by reviewing the situation of the chinese and foreign brand positioning, listing the concepts, theories, methods needed by the thesis.

second, study Home Inns' brand positioning by questionnaire survey, interviewing and analyzing Home Inns and its competitors

then, find out the weakness of Home Inns brand positioning by analyzing the macro and micro environment in where the Home Inns brand is, so as to prepare for the feasible proposal

at last, provide the feasible proposal to make pointed references to the disadvantages and problems mentioned above.

Key words: brand positioning, Home Inns, competitive strategy.

Answer 2

China has been in a rapid economic development when entering the 21st century; good macro economic performance is promoting the development of tourism and business, which make hotel business developed rapidly, especially economy hotel has brought great development of tourism which leads to the era of rapid expansion. With the development of economic hotel business, this industry competition which originally is production and price has been converted into brand and culture. Brand positioning has increasingly revealed its importance, that is, good brand positioning is undoubtedly half of enterprise success. This article takes Home Inns as an example, by studying the current status of brand positioning, finding the problem of brand positioning and putting forward some feasible suggestions. This article develops mainly as following aspects:
Firstly, review the current status of Chinese and Foreign brand positioning and list related concept, theory and method for this subject, which providing a solid theoretical foundation for further researching.
Secondly, study the status of brand positioning for Home Inns. The author mainly through the questionnaire and interview method and its competitive environment for family hotel was analyzed, and the implementation of family-like through investigation found. The present status of hotel orientation
Then, mainly through the analysis of macro and micro environment for Home Inns brand, finding hotel brand positioning of Home Inns appeared in the process of problems for further proposes Suggestions, lay the foundation.
Finally, according to the problems found before, targeting proposed to the feasibility suggestion of hotel brand positioning for Home Inns.
Keywords: brand positioning; Home Inns; Competition strategy