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我国与国外市场的联系越来越紧密,企业要提高其竞争力从而在国际贸易市场的竞争中立于不败之地,象传统企业一样,依靠廉价的劳动力成本以及采取出口商品的低价战略在品牌竞争时代是无... 我国与国外市场的联系越来越紧密 ,企业要提高其竞争力从而在国际贸易市场的竞争中立于不败之地,象传统企业一样,依靠廉价的劳动力成本以及采取出口商品的低价战略在品牌竞争时代是无法取得竞争优势,尤其是现在许多国家对我国出口产品设置的反倾销、绿色贸易壁垒以及劳工壁垒等一系列贸易壁垒,严重阻碍了我国产品的出口。因此,我国出口企业要改变现状提高外贸竞争离就必须适应品牌竞争时代的要求开展品牌营销、实施品牌战略。 展开
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The connection with overseas market of our country is closer and closer, enterprises should improve their competitiveness thus establish in an unassailable position in the competition of the market of international trade, like traditional enterprise, rely on low-priced labor cost and low price strategy to adopt export commodities era unable to make competition advantage in brand competition, especially a lot of countries set up a series of trade barriers such as anti-dumping, green trade barrier and labourer's barrier to the export product of our country now, have hindered the export of the products of our country seriously. So, the export enterprise of our country should change the current situation to improve the foreign trade competition before keeping up with brand competition, launching brand marketing, implementing brand strategy
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