Question

有一段摘要需要翻译成英文，万分感谢

摘要：在经济全球化的趋势下，一个企业的成功不仅取决于它的生产能力，更取决于它的文化能力。在国际商务活动中，还取决于他的跨文化交际能力。文化差异在给企业的国际市场营销带来机遇的同时也有不少挑战。国际市场营销是跨国界发生的活动，这就意味着，了解各国不同的文化环境以及考虑到商业活动中的文化差异在国际市场营销中是非常重要的。如果想要取得成功，超越文化的界限是一件艰巨而又至关重要的任务。因此，利用文化差异的积极作用、避免消极影响，是国际市场营销活动的顺利进行的前提和保障。

Answer 1

Abstract: In the economic globalization trend, the success of an enterprise depends not only on its production capacity, also depends on the ability of its culture.In international business activities, but also on his cross-cultural communicative competence.Cultural differences in international marketing to business opportunities, while there are many challenges.International marketing activities that take place across borders, which means understanding the culture of different countries take into account the business environment and the cultural differences in international marketing is very important.If you want to be successful, beyond cultural boundaries is a difficult and vital task.Therefore, the use of the positive role of cultural differences and avoid the negative impact of international marketing activities of the premise and guarantee the smooth progress.

Answer 2

According to the trend of globalization, the culture competence rather than the production capacity is more crucial to the success of an enterprise. The international communication is also important in the international business. The cultural diffrences bring opportunities as well as challenges in the international marketing, a transnational activity, which means the familarity with diverse cultures of countries and the consideration of cultural differences in commercial activities are greatly critical. If we want to achieve success, crossing the cultural boundary is a tough but necessary task. Therefore, in order to run international marketing well, we need to take advantage of the positive effects of cultural differences and avoid its negative ones.