Question

帮忙翻译下英语文章,机译的不要,谢谢.

Advertising gives useful information about which products to buy.But modern advertising does more than gives news about products and services. Today's advertisements, or ads, trytoget consumers(消费者)tobuy certain brands(品牌) .Writers ofadvertisingare so skillful that they can sometimes persuade a consumertowear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You nay not have space on your shelf for another. But if you see adsabouta new cereal that is your extra -tasty and has a free prize in the box, you may want it.Advertisingmust get attention.Tobe effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing goodadvertisingcopy istooffer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

Answer 1

广告给我们有用的信息去决定购买哪个产品。但是现代的广告比给关于产品和服务的新闻更多。现在的广告,或者宣传,试图让消费者购买某个品牌。广告的标语都是那么的专业以至于有时候可以说服消费者穿某一种品牌的衣服,吃一种特殊的麦片粥,或者看电影。消费者可能甚至从来没有想要那个产品如果他们没有看到或听到它的广告。
比如,你可能不需要超市中最新出的麦片粥。可能有很多不同品牌的麦片粥在你厨房的架子上。你架子上可能没有空间去放另一个。但是如果你看到一个新麦片广告,那是你的钟爱口味然后盒子里还有免费赠品,你也许就想买了。广告必须得到重视。为了有效,就必须能令人兴奋,有趣,或提供一些乐趣。写出一个好广告的秘密就是提供一个好主意以及产品。这个想法是广告真正的销售所在。其中一个例子就是一个广告说,吃某种谷类将使一个人更好的去运动。如果消费者认为它能为自己提供体力和精力那这个品牌比较好卖了。