Question

求高手翻译中文！！急！！！！星期六前翻译出来的加分！！不要用在线工具翻译的，人工翻译的。谢谢！

Online shopping is the process where by consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. It is a form of electronic commerce. An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping centre. The process is called Business-to-Consumer (B2C) online shopping. When a business buys from another business it is called Business-to-Business (B2B) online shopping.
In 1990 Tim Berners-Lee created the first World Wide Web server and browser. It opened for commercial use in 1991 . In 1994 other advances took place, such as online banking and the opening of an online pizza shop by Pizza Hut. During that same year, Netscape introduced SSL encryption of data transferred online, which has become essential for secure online shopping. Also in 1994 the German company Intershop introduced its first online shopping system. In 1995 Amazon launched its online shopping site, and in 1996 eBay appeared.
In recent years, online shopping has become popular; however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a debit card. Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if one focuses on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favourable the perception of non-store shopping., Enrique.(2005) The Impact of Internet User Shopping Patterns and Demographics on Consumer Mobile Buying Behaviour. Journal of Electronic Commerce Research, An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favourable attitudes towards new shopping channels.
Online shopping widened the target audience to men and women of the middle class. At first, the main users of online shopping were young men with a high level of income and a university education. This profile is changing. For example, in USA in the early years of Internet there were very few women users, but by 2001 women were 52.8% of the online population.
The main idea of online shopping is not just in having a good looking website that could be listed in a lot of search engines or the art behind the site. It also is not only just about disseminating information, because it is also about building relationships and making money. Mostly, organizations try to adopt techniques of online shopping without understanding these techniques and/or without a sound business model.

Answer 1

好吧……光棍节做做好事帮你翻译下：

在线购物是一种消费者在网上直接向商家购买商品，而不经过中间商的购物行为。它是电子商务的实现形式之一。它以在线商店、网络商店、虚拟商店的形式，对消费者在实体店中的购物行为进行模拟。这种行为称为“商家对客户”（“商对客”）在线购物。而如果是商家之间的营销行为，则称为“商家对商家”（“商对商”）在线购物。

1990年，蒂姆•伯纳斯•李建立了世界上第一个万维网服务器和浏览器，于1991年向商业行为开放。1994年，网络商业开始有了新的发展，比如网络银行业务和必胜客的网上披萨店等。在同一时期，“网景”公司开发了SSL (Secure Sockets Layer 安全套接层)网络数据传输加密协议，它成为在线购物的必要组成部分。同样在1994年，德国Intershop公司开发了它的首套在线购物系统。1995年，亚马逊组建了自己的在线购物网站。1996年，eBay诞生了。

近年来，在线购物变得越来越流行，然而，它主要针对的仍然是中高端用户群。要进行在线购物，你必须会操作电脑，还必须拥有一个银行账户和一张带有在线支付功能的银行卡。购物随着技术的进步而发展。电子商务杂志的一项研究表明，通过对在线购物的人群特征进行统计，总体而言,教育程度更高、收入更高、家庭地位更高的人，更青睐在线购物。【Enrique.(2005) 互联网用户购物行为模式影响以及消费者在线购物行为统计，《电子商务调查》】影响消费者对在线购物的态度的诸多因素中，其中一项重要因素是对技术的掌握。正如前文已经阐述的那样，技术的进步提高了人们通过新渠道进行购物的倾向性。

在线购物的目标用户扩大到中等收入的男性和女性。起初，在线购物的主要用户是那些受过高等教育、高收入的年轻男子。这一情况是不断变化的。例如，在美国，早期的互联网用户鲜有女性，而到了2001年，女性用户已经占到互联网用户的52.8%。

在线购物的关键并非只是拥有能够被众多搜索引擎列出的精美网站，也不仅仅是传递信息，因为它同样需要建立关系和赚取利润。大部分企业都希望引入在线购物，但他们都缺乏对在线购物的充分理解和有效的商业模式。