Question

求高手将下面英文翻译成中文，谢谢。。。外文翻译 急用

Given that the use of celebrities in advertising campaigns often incurs high costs, advertisers expect that these qualitative benefits may be turned into positive economic impacts . Although the benefits identified above generally relate to product awareness, they are an important prerequisite for the final purchase decision. In order for these advantages to be realised, the characteristics or attributes assigned to the product or brand must match the celebrity’s characteristics or personality. If the endorser does not complement the product, brand or advertising theme, the campaign is unlikely to be successful .Thus, the selection of the ’right’ celebrity is a crucial component for the effectiveness of celebrity endorsement. It can be argued that the Paul Hogan campaign in the 1980s was so successful because the image of Australia and Australians that was portrayed coincided with the perceptions that potential visitors held of Australia .This example shows that the choice of celebrity is critical. They need to be able to encourage the perceived connection with the public to attract the potential tourist’s attention. At the same time, they must also represent the destination image. Further, it has been recognised that a destination is more likely to be chosen if the destination image matches the tourists’ selfimage.Consequently, celebrity endorsement in tourism advertising requires a threefold match between destination image, celebrity image and the tourist’s self-image. If this is not achieved, a dissonance between the tree elements may occur that hinders the effectiveness of celebrity endorsement。

While it is generally agreed that celebrity endorsers should match the product they promote , the relation between the product and the endorser’s profession is not always evident. For example, the sponsorship of sports professionals may include the celebrity’s appearance in promotional material that relates directly to their profession but it may also include the endorsement of products for which the connection is not apparent. These two aspects are evident in golf player Tiger Woods’ promotion of sports apparel and his endorsement of a brand of razors. In a tourism context, close links between the celebrity and the endorsed destination may exist, especially when the endorser is a member of the tourism industry. This is the case in Australia’s Caloundra region that has enlisted the support of Terri Irwin for their recently launched campaign .Terri became a celebrity after the death of her husband ‘Crocodile Hunter’ Steve Irwin and manages Australia Zoo which is located in the Caloundra region.

Answer 1

Given that the use of celebrities in advertising campaigns often incurs high costs, advertisers expect that these qualitative benefits may be turned into positive economic impacts . Although the benefits identified above generally relate to product awareness, they are an important prerequisite for the final purchase decision. In order for these advantages to be realised, the characteristics or attributes assigned to the product or brand must match the celebrity’s characteristics or personality. If the endorser does not complement the product, brand or advertising theme, the campaign is unlikely to be successful .Thus, the selection of the ’right’ celebrity is a crucial component for the effectiveness of celebrity endorsement. It can be argued that the Paul Hogan campaign in the 1980s was so successful because the image of Australia and Australians that was portrayed coincided with the perceptions that potential visitors held of Australia .This example shows that the choice of celebrity is critical. They need to be able to encourage the perceived connection with the public to attract the potential tourist’s attention. At the same time, they must also represent the destination image. Further, it has been recognised that a destination is more likely to be chosen if the destination image matches the tourists’ selfimage.Consequently, celebrity endorsement in tourism advertising requires a threefold match between destination image, celebrity image and the tourist’s self-image. If this is not achieved, a dissonance between the tree elements may occur that hinders the effectiveness of celebrity endorsement。
由于使用名人在广告活动中常常会出现成本高，广告主期望这些定性的好处可能变成积极的经济影响。虽然福利确定上述一般涉及的产品意识，他们是一个重要的先决条件，最终的购买决策。为了使这些优势得以实现，其特性或属性分配到产品或品牌必须匹配的名人的特征或个性。如果背书不补充的产品，品牌或广告主题，运动是不可能成功的。因此，选择“正确”的名人是一个至关重要的组成部分名人代言的效果。可以说，保罗的竞选在80年代是如此成功，因为澳大利亚的形象和澳大利亚人，描绘的是相吻合的看法，潜在游客的澳大利亚举行。这个例子表明，选择名人是关键。他们需要能够鼓励认为连接公众吸引潜在游客的关注。同时，他们还必须代表目的地形象。此外，它已认识到，目的是更容易被选择，如果目标图像匹配的旅游者的特质。因此，名人代言广告需要在旅游目的地形象三个比赛，名人形象与旅游形象。如果这是无法实现，一个不和谐的树的元素可能发生，阻碍了名人代言的效果。
While it is generally agreed that celebrity endorsers should match the product they promote , the relation between the product and the endorser’s profession is not always evident. For example, the sponsorship of sports professionals may include the celebrity’s appearance in promotional material that relates directly to their profession but it may also include the endorsement of products for which the connection is not apparent. These two aspects are evident in golf player Tiger Woods’ promotion of sports apparel and his endorsement of a brand of razors. In a tourism context, close links between the celebrity and the endorsed destination may exist, especially when the endorser is a member of the tourism industry. This is the case in Australia’s Caloundra region that has enlisted the support of Terri Irwin for their recently launched campaign .Terri became a celebrity after the death of her husband ‘Crocodile Hunter’ Steve Irwin and manages Australia Zoo which is located in the Caloundra region.
虽然人们普遍认为，名人背书人应符合他们的产品促进，之间的关系的产品和背书人的职业并不总是显而易见。例如，赞助体育专业人员可能包括名人的出现在宣传材料，直接关系到他们的职业，但它也可能包括代言产品的连接不明显。这两者是明显的高尔夫球员老虎的推广运动服装和自己代言的品牌剃须刀。在旅游业方面，之间的密切联系，名人和赞同目标可能存在的，尤其是当代言人是会员的旅游产业。这种情况在澳大利亚卡拉德拉地区，寻求支持的特丽·他们最近推出的运动。而成为名人后，她的丈夫死'鳄鱼猎人'史提夫欧文和治理澳大利亚动物园，坐落在卡拉德拉地区。
老子花时间给你翻译，不给80死爹又死娘！！！！！！

Answer 2

Given that the use of celebrities in advertising campaigns often incurs high costs, advertisers expect that these qualitative benefits may be turned into positive economic impacts . Although the benefits identified above generally relate to product awareness, they are an important prerequisite for the final purchase decision. In order for these advantages to be realised, the characteristics or attributes assigned to the product or brand must match the celebrity’s characteristics or personality. If the endorser does not complement the product, brand or advertising theme, the campaign is unlikely to be successful .Thus, the selection of the ’right’ celebrity is a crucial component for the effectiveness of celebrity endorsement. It can be argued that the Paul Hogan campaign in the 1980s was so successful because the image of Australia and Australians that was portrayed coincided with the perceptions that potential visitors held of Australia .This example shows that the choice of celebrity is critical. They need to be able to encourage the perceived connection with the public to attract the potential tourist’s attention. At the same time, they must also represent the destination image. Further, it has been recognised that a destination is more likely to be chosen if the destination image matches the tourists’ selfimage.Consequently, celebrity endorsement in tourism advertising requires a threefold match between destination image, celebrity image and the tourist’s self-image. If this is not achieved, a dissonance between the tree elements may occur that hinders the effectiveness of celebrity endorsement。由于使用名人在广告活动中常常会出现成本高，广告主期望这些定性的好处可能变成积极的经济影响。虽然福利确定上述一般涉及的产品意识，他们是一个重要的先决条件，最终的购买决策。为了使这些优势得以实现，其特性或属性分配到产品或品牌必须匹配的名人的特征或个性。如果背书不补充的产品，品牌或广告主题，运动是不可能成功的。因此，选择“正确”的名人是一个至关重要的组成部分名人代言的效果。可以说，保罗的竞选在80年代是如此成功，因为澳大利亚的形象和澳大利亚人，描绘的是相吻合的看法，潜在游客的澳大利亚举行。这个例子表明，选择名人是关键。他们需要能够鼓励认为连接公众吸引潜在游客的关注。同时，他们还必须代表目的地形象。此外，它已认识到，目的是更容易被选择，如果目标图像匹配的旅游者的特质。因此，名人代言广告需要在旅游目的地形象三个比赛，名人形象与旅游形象。如果这是无法实现，一个不和谐的树的元素可能发生，阻碍了名人代言的效果。While it is generally agreed that celebrity endorsers should match the product they promote , the relation between the product and the endorser’s profession is not always evident. For example, the sponsorship of sports professionals may include the celebrity’s appearance in promotional material that relates directly to their profession but it may also include the endorsement of products for which the connection is not apparent. These two aspects are evident in golf player Tiger Woods’ promotion of sports apparel and his endorsement of a brand of razors. In a tourism context, close links between the celebrity and the endorsed destination may exist, especially when the endorser is a member of the tourism industry. This is the case in Australia’s Caloundra region that has enlisted the support of Terri Irwin for their recently launched campaign .Terri became a celebrity after the death of her husband ‘Crocodile Hunter’ Steve Irwin and manages Australia Zoo which is located in the Caloundra region.虽然人们普遍认为，名人背书人应符合他们的产品促进，之间的关系的产品和背书人的职业并不总是显而易见。例如，赞助体育专业人员可能包括名人的出现在宣传材料，直接关系到他们的职业，但它也可能包括代言产品的连接不明显。这两者是明显的高尔夫球员老虎的推广运动服装和自己代言的品牌剃须刀。在旅游业方面，之间的密切联系，名人和赞同目标可能存在的，尤其是当代言人是会员的旅游产业。这种情况在澳大利亚卡拉德拉地区，寻求支持的特丽·他们最近推出的运动。而成为名人后，她的丈夫死'鳄鱼猎人'史提夫欧文和治理澳大利亚动物园，坐落在卡拉德拉地区。

Answer 3

【自己翻译的，非机器翻译，楼主参考一下，希望对您有帮助】
考虑到使用名人的广告战中经常招致高成本, 广告商希望这些定性的利益变成积极的经济影响.
虽然普遍认为产品的好处与产品的知名度有关，但是它们仍是是决定最终购买决定的一个重要的先决条件
为了让这些积极的影响得到实现，广告在某种产品或品牌的特性或属性必须匹配名人的个性或者特征
如果代言人很好地诠释产品，品牌或者广告的主题，这个活动就意味着失败。
因此,选择的一个“对‘的名人是保证名人代言有效性一个关键。

可以这样说,保罗霍根品牌战役在1980年代之所以如此成功，是因为澳大利亚和澳大利亚人的塑造的形象正好和澳大利亚潜在客户的理解相符。这个例子说明了名人的选择至关重要。他们需要通过鼓励品牌理念与公众认知结合来吸引潜在客户的关注同时，他们必须展示目的意象。而且，如果目的意象与客户对产品的印象相符合的话更容易被选择这个观点已经被认可。 因此，名人代言的旅游广告要求目标意象，名人印象，旅游者自己心中的定位三者相符合。如果不符合，这三个元素会导致名人代言效果的失效。

追问

亲，还有一段。。。

追答

当普遍认为名人代言应与他们推广的产品相符合的时候，产品与代言人声明之间的联系不是那么显而易见。例如，专业运动产品的赞助广告可能不仅包括了名人促销资料中与他们擅长的领域关系密切的形象，还包括产品代言人与产品的一些不明显的联系
高尔夫球员老虎的推广运动服装和自己代言的品牌剃须刀是这两个方面的例子。而在旅游业方面，名人与他们代言的目的的密切关系可能存在，特别是当代言人是旅游行业的名人。
这种情况在澳大利亚卡拉德拉地区表现在特丽他们最近推出的活动，在丈夫'鳄鱼猎人'史提夫死后，欧文特丽成为了坐落在卡拉德拉地区的澳大利亚动物园的代言人。