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Byunderstandingwheredemandislikelytohead(consumerpreferenceknowledge)aswellasopportun...
By understanding where demand is likely to head (consumer preference knowledge) as well as opportunities and challenges created by the other players and resources on the field (environmental resources and risks knowledge), many service providers seek to maximize returns from profits by investing in innovation and other practical change to
grow revenue, cut costs, and improve relationships that co-create more profits and value (production capability knowledge). One thing that makes decision making difficult is anticipating the actions of others (Brandenburger and Nalebuff, 1995). 展开
grow revenue, cut costs, and improve relationships that co-create more profits and value (production capability knowledge). One thing that makes decision making difficult is anticipating the actions of others (Brandenburger and Nalebuff, 1995). 展开
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