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需要翻译的内容如下：
近几年来，在我国经济快速发展的大前提下，随着国内旅游行业的蓬勃发展以及国外大众化游客的不断增多，给中国的市场带来了巨大的商机的同时也伴随着激烈的竞争，中国的酒店行业中悄然兴起一种以满足大众化消费需求和商务快捷为宗旨的新的酒店业态——经济型连锁酒店。经济型连锁酒店在国内的发展空间很大，因此如“七天”“锦江之星”“莫泰168”等大型经济型品牌连锁酒店像雨后春笋般在中国市场扎根，连锁酒店竞争空前激烈，而“如家集团”在竞争中脱颖而出，一跃成为中国经济型连锁酒店的霸主，客房总数连续多年保持业内第一，入住率高达百分之九十五以上。经济型连锁酒店在激烈的竞争中要想取得较高的受益，要想在中国市场这快大蛋糕上分一块的话，就必须在营销策略上下足功夫，成功的营销是酒店赖以生存和发展的根基，因此本文将结合中国经济连锁酒店的现状、特点和发展中存在的问题，以如家为例对我国经济型连锁酒店营销策略进行初探，期望从如家案例中找出其成功之处进行归纳和总结提出相应的策略，为这个行业的其他酒店提供一些启示，找出适合中国经济型酒店的特色发展道路，以提高我国经济型连锁酒店的竞争力。
本文首先对中国经济型酒店的营销环境和行业发展现状进行分析，从而揭示出中国经济型酒店自身存在的一些问题。然后通过对我国经济型酒店进行定性分析，综合考虑经济型酒店内部条件和外部环境等各种因素，进行系统的评价，从而为经济型酒店选择最佳经营策略提供可靠依据。
本文将理论与实践相结合，注重运用理论分析实际出现的问题，对经济型酒店行业在新的发展竞争中有一定的指导意义和借鉴作用，对经济型酒店的市场营销部门在制定和实施营销策略方面有一定的实用参考价值。

Answer 1

In recent years, the rapid development of the economy in our country, based on the premise, with domestic tourism industry of booming development and popularization of the rising number of tourists abroad, to the market in China has brought great opportunity at the same time is also associated with the fierce competition, China's hotel industry has emerged, a mass consumption to meet the needs and business fast for the purpose of the new hotel format-budget hotel chains. Budget hotel chains development in home space is very large, so such as "seven day" and "jinjiang star" "mo Thai 168" and other large economy brand chain hotels are springing up in the Chinese market take root, the hotel chain unprecedented fierce competition, and "and family-like group" from the competition, has become the dominance of the budget hotel chains, guest room number for many years to keep the first, the occupancy rate is as high as ninety-five percent above. Budget hotel chains in the fierce competition in order to acquire higher benefit to the China market this fast on a big cake points, you'll need in the marketing strategy fluctuation full time, the successful marketing is the survival and development of the foundation of the earth, and therefore this paper combines Chinese economy hotel chains of the present situation, characteristics and existing problems, for example to our country to and family-like budget hotel chains to make a preliminary marketing strategy, and expect to find out the cases from family-like successes this review of corresponding strategies for the industry to provide some enlightenment to other hotels, and find out the suitable for China's economy hotel features of development path, in order to improve the competitiveness of our country budget hotel chains.
This paper first to China economy hotel marketing environment and the current situation of the development of industry analysis, thus revealing China economy hotel own's problems. And then pass to our country economy hotel for qualitative analysis, comprehensive consideration of the economy hotel internal conditions and external environment factors, the system evaluation, so as to choose the best business strategy economy hotel provide reliable basis.
This paper combining theory with practice, pay attention to use actual analysis theory to the problems, and to economy hotel industry in the new development in the competition has certain directive significance and reference, to economy hotel Marketing Department in the formulation and implementation marketing strategies have certain practical reference value.

Answer 2

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Answer 3

In recent years, China has rapid economic development, with the vigorous development of the domestic tourism industry, as well as the growing number of foreign tourists flowing to China's market has brought huge opportunities but also accompanied by intense competition, The hotel industry has to rise to meet the popular consumer demand and business shortcut for the purpose of the new hotel formats - economy hotel chain. Economy hotel chain in the domestic space, such as "seven days" ，“Jinjiang Inn”，“ Motel 168” large-scale economic brand hotel chains have mushroomed rooted in the Chinese market competition is fiercer than ever, hotel chains, "Home Group" in the competition, became the overlord of the Chinese economy hotel chain, the number of rooms for many years maintained the industry's first occupancy rate of more than 95 percent. Economy hotel chain in the fierce competition in order to achieve a higher benefit in order to piece the words in the Chinese market faster big cake, you must foot effort from top to bottom in the marketing strategy, successful marketing is the hotel survival and development the foundation, so this article will be combined with the status quo of China's economy hotel chain, the problems in the characteristics and development of China's economy hotel chain marketing strategy, such as home, for example, expect to find its success to summarize the case of Home and summing up of the appropriate strategy to provide some inspiration for other hotels in this industry to identify the characteristics of the path of development suited to China's economy hotel, in order to improve the competitiveness of China's economy hotel chain.
Firstly, to analyze the marketing environment and industry development status of the budget hotels in China, thus revealing some of the problems of the Chinese economy hotel. And qualitative analysis on China's economy hotel, consider the hotels internal conditions and external environment for a variety of factors, conduct a systematic evaluation to select the best business strategy to provide a reliable basis for budget hotels.
In this paper, the combination of theory and practice, focusing on the use of the theoretical analysis of the actual problems, the economy hotel industry in the development of competition in the certain guidance meaning and reference, for economy hotels in the marketing department in developing and implementing marketing The strategy has some practical value.

Answer 4

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