Question

求翻译一段中译英

伴随着消费者强调自我和对个性的追求，服装市场日益转向多样化、个性化、细分化和复杂化，服装企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服务竞争、品牌竞争，中国服装消费市场已逐步从“商品消费”进入“品牌消费”。在“品牌消费”时代，服装企业能否培育出自有品牌，并塑造成知名品牌，将决定一个企业在市场上的竞争力，加强品牌规划管理与运用已成为时代的要求，成为服装企业现代化和成熟程度的重要标志。本文以秋水伊人为案例探究女装的品牌营销，不仅为印象集团旗下其余品牌提供参考，也有助于中国本土女装品牌的塑造与发展。

Answer 1

伴随着消费者强调自我和对个性的追求，服装市场日益转向多样化、个性化、细分化和复杂化，服装企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服务竞争、品牌竞争，中国服装消费市场已逐步从“商品消费”进入“品牌消费”。

In light of the focus on ego and the pursuit of personality by consumers, the trend of garment markets is shifting to diversification, individualization, segmentation and complication; the competitions amongst garment enterprises are also gradually moving from the aspects of scale, quality and technology to sales tactics, services and brands. Thus, the fashion apparel market in China is gradually moving into “brand consumption” from “commodity consumption”.

在“品牌消费”时代，服装企业能否培育出自有品牌，并塑造成知名品牌，将决定一个企业在市场上的竞争力，加强品牌规划管理与运用已成为时代的要求，成为服装企业现代化和成熟程度的重要标志。本文以秋水伊人为案例探究女装的品牌营销，不仅为印象集团旗下其余品牌提供参考，也有助于中国本土女装品牌的塑造与发展。

In the times of “brand consumption”, whether or not a garment enterprise can foster its own brand and make it well known will decide its market competitiveness. Intensifying brand planning management and application has become the demand of times, as well as an important symbol for the extent of modernization and maturity of a garment enterprise.
This paper explores the brand marketing of women’s wear by citing “Qiushuiyiren” as a case study; not only can it provide reference to the other brands under the stable of View Industrial, but also be beneficial to the brand moulding and developing for Chinese local women’s wear.

【英语牛人团】

Answer 2

Along with consumer emphasis on self and the pursuit of individuality, the apparel market are increasingly turning to diversification, personalization, segmentation and complexity of competition among garment enterprises from the scale of the strength of competition, quality competition, technological competition have gradually shifted the competition in the marketing tool,service competition, brand competition, Chinese apparel consumer market has been gradually from the "consumer goods" into the "brand consumption". Garment enterprises in the era of "brand consumption" ability to cultivate its own brand, and molded into a well-known brands, will determine an enterprise's competitiveness in the market, brand planning and management and application has become a requirement of the times, garment enterprises, modernization and important sign of maturity.For the case to the Qiushuiyiren explore women's brand marketing, to provide a reference not only for the remainder of the impression Group brand, also contribute to the local Chinese clothing brand

Answer 3

Accompanied by a consumer that the personality and self-seeking, the clothing market is increasingly diversified, personalization, segmentation and complicated, clothing companies are with competition quality competition, technology, and gradually shifted toward sales competition means competition, the competition, and competition, China's clothing brand consumer market has been gradually moving from the "consumer goods" to go to the "consumer" brand. In the branded consumer" era, clothing companies can foster from brands, and shape into a well-known brand, the decision will be in a business competitiveness in the market, and strengthen their brand planning and management and has become a demand of the times and become a fashion business modernization and maturity of the vital signs. This article takes a look into the man-made case with the brand marketing, not only impressed by the Group for the remaining brand provides reference and also helps the local women's brand of shape and development.

Answer 4

Along with the consumer self and to the pursuit of individuality, clothing to the growing market diversification, individuation, subdivision and complicated, the competition between enterprises from the clothing strength of the scale of competition, technology competition, quality competition gradually shifted the marketing competition, service competition, brand competition, Chinese clothing market has gradually from the" consumer goods" enter" brand consumption". In" brand consumption" era, clothing enterprises can produce its own brand, and create famous brand, decided an enterprise in the market competitive ability, strengthens the brand plan management and operation has become the time the request, become the clothing enterprise modernization and the mature degree important symbol. This paper is to bear a case study of women's brand marketing, not only for the impression group's other brands to provide reference, also contribute to the local Chinese women's brand building and development.
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