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Themagazineyouholdinyouhandsthe13thyearwe’vesponsoredtheIndustrialDesignExcellenceAwa...
The magazine you hold in you hands the 13th year we’ve sponsored the Industrial Design Excellence Awards,presented by Industrial Designers Society of America.Although the society is American,the judges are international and the competition is about the best designed products in the world for business,industrial,consumer,medical,and scientific markets.Since 1996, the awards have expanded greatly. The 2003 competition drew entries from 15 countries. Asia’s designers were the big surprise this year, with seven awards-three gold, three sliver,and one bronze.
Look at LCD personal TV from Samsung Electronics of Korea, a gold winner. Or Winsurfing Sails(Figure3-1)Collection by meyerhoffer for Hong Kong-based Neil Pryde
International, an ambitions attempt to capture the spirit of the sport.
Then there’s the silver-winning paper shredder from Michael Graves&Associates and Memcorp in Hong Kong, combining pencil sharpener and trash can.
Business Week’s Bruce Nussbaum,who has produced all of our annual design award special reports, says over the past 20 years there’s been nothing less than a global design revolution. “First it was putting a pretty extrior on a product,then incorporating functionality and ease of use,”he notes.”Now we’re seeing designers creat an experience for the customer, rather than a mere product.That’s the leading edge of design in Europe, the U.S.,and Japan.”Korea has also long used design to move from manufacturer into a producer of well-known branded products. Now China is following.
Take the nascent industrial design work coming out of major Chinese companies, as reported Hong Kong Correspondent Frederik Balfour and Beijing Bureau Chief Dexter Roberts. China is exporting locally designed and manufactured Haier appliances and Legend computers. Now such international companies as General Motors, LG Electronics, and Electrolux have set up design shops in Shanghai and Beijing. Some 200 schools in China are turning out 8,000 designers a year to work for
Local and global companies.
When Business Week first lent its support to IDEA,”the hope was that American designers could come to emulate the great European and Japanese designs of ‘70s and ‘80s,” says Nussbaum. “It was difficult even to get companies to spend money on design. They’ve since become converts and made it a central function of their companies , which Europe had done for decades.”
We would be remiss if we did not also salute our own Business Week design team, Associate Art Director Don Besom and Assistant Photo Editor Sarah Greenberg Morse, who collaborated on this year’s special report.
Whether it’s conceptual work or tweaking existing products, good design is mjcreasingly providing the competitive edge for old and new products. Take a look. We think you’ll agree. 展开
Look at LCD personal TV from Samsung Electronics of Korea, a gold winner. Or Winsurfing Sails(Figure3-1)Collection by meyerhoffer for Hong Kong-based Neil Pryde
International, an ambitions attempt to capture the spirit of the sport.
Then there’s the silver-winning paper shredder from Michael Graves&Associates and Memcorp in Hong Kong, combining pencil sharpener and trash can.
Business Week’s Bruce Nussbaum,who has produced all of our annual design award special reports, says over the past 20 years there’s been nothing less than a global design revolution. “First it was putting a pretty extrior on a product,then incorporating functionality and ease of use,”he notes.”Now we’re seeing designers creat an experience for the customer, rather than a mere product.That’s the leading edge of design in Europe, the U.S.,and Japan.”Korea has also long used design to move from manufacturer into a producer of well-known branded products. Now China is following.
Take the nascent industrial design work coming out of major Chinese companies, as reported Hong Kong Correspondent Frederik Balfour and Beijing Bureau Chief Dexter Roberts. China is exporting locally designed and manufactured Haier appliances and Legend computers. Now such international companies as General Motors, LG Electronics, and Electrolux have set up design shops in Shanghai and Beijing. Some 200 schools in China are turning out 8,000 designers a year to work for
Local and global companies.
When Business Week first lent its support to IDEA,”the hope was that American designers could come to emulate the great European and Japanese designs of ‘70s and ‘80s,” says Nussbaum. “It was difficult even to get companies to spend money on design. They’ve since become converts and made it a central function of their companies , which Europe had done for decades.”
We would be remiss if we did not also salute our own Business Week design team, Associate Art Director Don Besom and Assistant Photo Editor Sarah Greenberg Morse, who collaborated on this year’s special report.
Whether it’s conceptual work or tweaking existing products, good design is mjcreasingly providing the competitive edge for old and new products. Take a look. We think you’ll agree. 展开
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该杂志你认为在你的手13年我们赞助的优秀工业设计大奖,提出工业设计师协会美国。尽管社会是美国人,法官正在国际和竞争是最好的设计产品,在全球商业、工业、消费、医疗和科学的市场。从1996年起,颁奖典礼极大地扩张。2003年的比赛吸引了来自15个国家的条目。亚洲的设计者有大惊喜,今年股票
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