
求毕业论文英文摘要翻译一份,我只有20分了,我会多做任务追加悬赏分的。不要机器翻译,求诚意,感谢。
在商业广告如此发达的今天,女性形象在广告中占有绝对重要的一席之地。有调查表明:在国内媒体上,女性形象做广告的比例占有绝对优势。本文从卫生巾的发展史,女性形象在卫生巾广告中...
在商业广告如此发达的今天,女性形象在广告中占有绝对重要的一席之地。有调查表明:在国内媒体上,女性形象做广告的比例占有绝对优势。
本文从卫生巾的发展史,女性形象在卫生巾广告中的运用,女性形象在卫生巾广告中的负面运用及其在未来的发展走向四个大方面对我国卫生巾广告的发展、现状、问题和未来进行了系统全面的分析。
在各类广告中,由于卫生巾具有女性专属产品的特征,从而使得女性形象的塑造在这类产品的广告中最为集中和具有代表性。在卫生巾广告中,广告策划人往往根据不同的品牌定位、调性和目标受众在广告中设定不同类别的女性形象以吸引眼球。
虽然卫生巾广告中的女性形象也有可圈可点的地方,但其存在的弊端更加令人担忧。即使是作为女性专属产品的卫生巾广告中,女性形象也更多是以男权社会背景下对男性的一种附庸的形式出现——女性形象的设定似乎已经形成套路。套路化带给女性的无疑是对其价值的否定和个性的伤害,女性的内涵美和内在文化差异应予更多的重视和呵护。
随着女性自我意识的觉醒和社会地位的提高,广告中的女性形象将更加主流化和多样化。广告中女性形象的本位回归是一种必然趋势。 展开
本文从卫生巾的发展史,女性形象在卫生巾广告中的运用,女性形象在卫生巾广告中的负面运用及其在未来的发展走向四个大方面对我国卫生巾广告的发展、现状、问题和未来进行了系统全面的分析。
在各类广告中,由于卫生巾具有女性专属产品的特征,从而使得女性形象的塑造在这类产品的广告中最为集中和具有代表性。在卫生巾广告中,广告策划人往往根据不同的品牌定位、调性和目标受众在广告中设定不同类别的女性形象以吸引眼球。
虽然卫生巾广告中的女性形象也有可圈可点的地方,但其存在的弊端更加令人担忧。即使是作为女性专属产品的卫生巾广告中,女性形象也更多是以男权社会背景下对男性的一种附庸的形式出现——女性形象的设定似乎已经形成套路。套路化带给女性的无疑是对其价值的否定和个性的伤害,女性的内涵美和内在文化差异应予更多的重视和呵护。
随着女性自我意识的觉醒和社会地位的提高,广告中的女性形象将更加主流化和多样化。广告中女性形象的本位回归是一种必然趋势。 展开
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As commercial advertisement is so developed nowadays, female image occupies an absolutely important position in advertisements. The investigations show that the proportion of female image in advertising has an overwhelming superiority in the domestic media.
The development, situation, problems and future of sanitary napkin advertising are comprehensively analysed in four aspects,which is the history of sanitary napkin,the application,negative effects and the future of female image in advertisement in the article.
In various advertisements, the sanitary napkin has a feature of exclusive product for female.So female image are most concentrative and representative in this kind of advertisements . In the sanitary napkin advertising, advertising planner often sets different types of female images to appeal to attention according to different positioning of brands , tonality and target audience in advertising .
Although there are some commendable images of women in sanitary napkin advertising ,its disadvantages is of more worrying.Even in a woman exclusive sanitary napkin advertisement, female images appeared in the form of dependency under the background of a patriarchal society.The setting of the female images has seemed to be a routine.
Stereotypical brings undoubtedly deny of value and damage of characteristic to women.
the implicit beauty of a female and intrinsic cultural differences should be paid more attention.
With the awakening of female self-consciousness and the improvement of social status, the female images in advertisements will become more mainstream and diverse. It is a necessary tendency of standard return of female images in advertising .
纯手工翻译,花我了好久呢,真不容易!
The development, situation, problems and future of sanitary napkin advertising are comprehensively analysed in four aspects,which is the history of sanitary napkin,the application,negative effects and the future of female image in advertisement in the article.
In various advertisements, the sanitary napkin has a feature of exclusive product for female.So female image are most concentrative and representative in this kind of advertisements . In the sanitary napkin advertising, advertising planner often sets different types of female images to appeal to attention according to different positioning of brands , tonality and target audience in advertising .
Although there are some commendable images of women in sanitary napkin advertising ,its disadvantages is of more worrying.Even in a woman exclusive sanitary napkin advertisement, female images appeared in the form of dependency under the background of a patriarchal society.The setting of the female images has seemed to be a routine.
Stereotypical brings undoubtedly deny of value and damage of characteristic to women.
the implicit beauty of a female and intrinsic cultural differences should be paid more attention.
With the awakening of female self-consciousness and the improvement of social status, the female images in advertisements will become more mainstream and diverse. It is a necessary tendency of standard return of female images in advertising .
纯手工翻译,花我了好久呢,真不容易!
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