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Formergertype1,theDRcoef?cientisnotsigni?cantbuttheregressioncoef?cientonthemanageria...
For merger type 1, the DR coef?cient is notsigni?cant but the regression coef?cient on the managerial OWN variable is positiveand signi?cant at the 5 and 10 percent level for model (1) and model (2), respectively. Similarly, formerger type 2, the DRhas an insigni?cant coef?cient butmanagerialOWNhas a regression coef?cient that is positive and signi?cant at 5 percent level for bothmodels. Hence, it seems that higher insider OWN induces acquiring ?rms to increaseadvertising intensity in pre-merger announcement period if the method of payment isstock.
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