Question

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摘要
电视媒体作为提供信息和娱乐的重要工具在人们的生活中具有重要的作用。随着行业竞争的加剧，电视媒体不可避免地遇到已在其他领域存在多时的激烈竞争局面。省级卫星电视台作为中国电视传媒的排头兵，一方面要承担重要的新闻宣传的政治任务，另一方面更要做好经营，最大化争夺收视率，承担省台广告创收的大任。怎样使省级卫视在众多同类中脱颖而出，成为吸引更多观众眼球的品牌媒体，已经成为电视从业人员及广告人目前面临的重要课题。 在过硬的电视节目质量的基础上，电视媒体导入CIS并正确应用VI正逐渐成为电视媒体吸引观众、并不断提示观众以保持其对特定电视台、频道及栏目收视忠诚度，并进而提升电视品牌资产的重要战略选择。本文以具有代表性的湖南卫视为个案，通过对其VIS视觉识别系统的研究，映射中国省级卫视VIS应用的现状，探讨省级卫视VI省级卫视VI应用的一般途径及设计策略。
关键词：省级卫视 CI VI VI应用 频道包装

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Answer 1

摘要:Abstract

电视媒体作为提供信息和娱乐的重要工具在人们的生活中具有重要的作用。随着行业竞争的加剧，电视媒体不可避免地遇到已在其他领域存在多时的激烈竞争局面。省级卫星电视台作为中国电视传媒的排头兵，一方面要承担重要的新闻宣传的政治任务，另一方面更要做好经营，最大化争夺收视率，承担省台广告创收的大任。怎样使省级卫视在众多同类中脱颖而出，成为吸引更多观众眼球的品牌媒体，已经成为电视从业人员及广告人目前面临的重要课题。 在过硬的电视节目质量的基础上，电视媒体导入CIS并正确应用VI正逐渐成为电视媒体吸引观众、并不断提示观众以保持其对特定电视台、频道及栏目收视忠诚度，并进而提升电视品牌资产的重要战略选择。本文以具有代表性的湖南卫视为个案，通过对其VIS视觉识别系统的研究，映射中国省级卫视VIS应用的现状，探讨省级卫视VI省级卫视VI应用的一般途径及设计策略。
The television media achievement provides the information and entertainment's important tool has the vital role in people's life. Along with the profession competition's aggravating, the television media meets inevitably already when other domains have are many steep competition aspect. The provincial level Satellite TV station takes the Chinese television media platoon guide, on the one hand must undertake the important press campaign political task, on the other hand must complete the management, the maximization competes for the viewing ratio, undertakes big duty which the province Taiwan advertisement creates income. How to cause the provincial level health apparent numerous similar blooming, becomes the attraction more audience eyeball's brand media, already became the important topic which the television jobholders and the adman face at present. In the perfect television program quality's foundation, the television media inducts CIS and applies VI is becoming the television media to attract the audience, and prompts the audience maintains unceasingly gradually correctly it to the specific television station, the channel and the column reception of TV loyalty, and then promotion television brand property important strategic choice. This article by has the representative Hunan health regards as a case, through to its VIS vision recognition system's research, maps the Chinese provincial level health to regard the VIS application the present situation, the discussion provincial level health regards VI provincial level health to regard VI application the general way and the design strategy.

关键词:Key word
省级卫视:Provincial level Wei Shi
CI VI VI应用:CI VI VI application
频道包装:Channel packing

Answer 2

Summary
TV media regard as, offer information and important tool of amusement have important function among people's life. With the aggravation of trade competition, the TV media will meet the keen competition situation when there are other fields more unavoidably. Provincial satellite TV station as file leader soldier of media, TV of Chinese, want, undertake important political task of press campaign on one hand, want, do well, manage, maximize audience rating of fighting for, bear province whom sets of advertisement create income heavy to let even more on the other hand. How make province grade break out defend apparent and numerous and similar, become, attract more audience brand media of eyeball, have already become the important subject that TV employee and advertiser have faced at present.On the basis of TV programme quality really up to the mark, TV media channel into CIS and correct to employ VI become TV set media absorb the audience gradually, and is pointing out the audience in order to keep it to particular TV station, the channel and column rating loyalty constantly, and then promote the important strategic choice of TV brand assets. This text defend case of regarding so as to representative Hunan as, pass the study on its VIS visual recognition system, shine upon China provincial Satellite TV current situation that VIS employ, probe into provincial provincial Satellite TV general route and layout strategy that VI employ, VI of Satellite TV.
Keyword: Provincial Satellite TV, CI VI VI application, the packaging of channel