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摘要目前,我国的C2C网站发展迅速,但由于C2C网站盈利模式不完善,导致C2C的发展并没有得到有效的发挥。电子商务的盈利模式是电子商务发展的关键因素之一。本文通过对C2C...
摘要
目前,我国的C2C网站发展迅速,但由于C2C网站盈利模式不完善,导致C2C的发展并没有得到有效的发挥。电子商务的盈利模式是电子商务发展的关键因素之一。
本文通过对C2C电子商务国内外发展情况以及现状的分析,对C2C电子商务应该选择哪种盈利模式问题进行了探讨和摸索,在探索之前分别从我国C2C目标市场、C2C市场定位两个方面对C2C市场作了详细的分析,并摸索出四种可能给C2C网站带来利润的商务模式,分别为交易提成、广告收入、首页“黄金铺位”推荐费、网站提供增值服务。
并将淘宝网站作为代表案例进行实际探讨和摸索,通过利润点、利润对象、利润源、利润杠杆、利润屏障等五个方面对淘宝网站未来盈利模式进行了详细分析。
最后做出了对我国C2C电子商务盈利模式的展望。
关键词:C2C 电子商务 盈利模式 利润 市场
★请不要用软件翻译.谢谢★ 展开
目前,我国的C2C网站发展迅速,但由于C2C网站盈利模式不完善,导致C2C的发展并没有得到有效的发挥。电子商务的盈利模式是电子商务发展的关键因素之一。
本文通过对C2C电子商务国内外发展情况以及现状的分析,对C2C电子商务应该选择哪种盈利模式问题进行了探讨和摸索,在探索之前分别从我国C2C目标市场、C2C市场定位两个方面对C2C市场作了详细的分析,并摸索出四种可能给C2C网站带来利润的商务模式,分别为交易提成、广告收入、首页“黄金铺位”推荐费、网站提供增值服务。
并将淘宝网站作为代表案例进行实际探讨和摸索,通过利润点、利润对象、利润源、利润杠杆、利润屏障等五个方面对淘宝网站未来盈利模式进行了详细分析。
最后做出了对我国C2C电子商务盈利模式的展望。
关键词:C2C 电子商务 盈利模式 利润 市场
★请不要用软件翻译.谢谢★ 展开
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Abstract
At present, China's rapid development of the C2C website, but because C2C website profitability model is imperfect, leading to the development of C2C has not been effective play. The profitability of e-commerce model is the development of e-business one of the key factors.
Based on C2C e-commerce development at home and abroad, as well as the status quo of the C2C e-commerce should choose which mode of profit issue was discussed and explored, in the exploration of China's C2C from before the target market, C2C market position of both C2C Made a detailed analysis of the market and worked out four possible return to the site of the C2C business model, were trading commission, advertising revenue, Home "gold shops" referral fees, site provides value-added services.
And Taobao station as a representative of the actual case study and explore, through profit, profit targets, the source of profits, profit leverage, profit barriers five points on Taobao future profitability model carried out a detailed analysis.
Finally made a profit of China's C2C e-commerce model prospects.
Key words: C2C e-commerce market profit profit model
At present, China's rapid development of the C2C website, but because C2C website profitability model is imperfect, leading to the development of C2C has not been effective play. The profitability of e-commerce model is the development of e-business one of the key factors.
Based on C2C e-commerce development at home and abroad, as well as the status quo of the C2C e-commerce should choose which mode of profit issue was discussed and explored, in the exploration of China's C2C from before the target market, C2C market position of both C2C Made a detailed analysis of the market and worked out four possible return to the site of the C2C business model, were trading commission, advertising revenue, Home "gold shops" referral fees, site provides value-added services.
And Taobao station as a representative of the actual case study and explore, through profit, profit targets, the source of profits, profit leverage, profit barriers five points on Taobao future profitability model carried out a detailed analysis.
Finally made a profit of China's C2C e-commerce model prospects.
Key words: C2C e-commerce market profit profit model
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