
请大家帮我翻译下面一段话,谢谢了!!
旅游行业中的营销策略应用摘要中国旅游营销经过30年的发展、经过不断探索、引进、模仿、借鉴、学习和创新。随着中国经济的调整发展,中国旅游市场也发生了一系列的结构性变化,消费...
旅游行业中的营销策略应用
摘要
中国旅游营销经过30年的发展、经过不断探索、引进、模仿、借鉴、学习和创新。随着中国经济的调整发展,中国旅游市场也发生了一系列的结构性变化,消费需求升级,网络经济的到来,投资主体多元化,旅游产业升级,全新的盈利模式不断涌现,导致中国旅游主流营销体系正在发生越来越快的变化,如何在短期内获得可以和外资巨头竞争的实力,提升国际竞争力,引起了大部分学者的强烈关注和讨论。通过对旅游业发展现状、存在的问题以及旅游业发展的内外部障碍的研究,来揭示中国旅游业应采取的发展策略,以推动中国旅游业的可持续发展。
关键词:旅游行业 , 营销 , 策略应用 展开
摘要
中国旅游营销经过30年的发展、经过不断探索、引进、模仿、借鉴、学习和创新。随着中国经济的调整发展,中国旅游市场也发生了一系列的结构性变化,消费需求升级,网络经济的到来,投资主体多元化,旅游产业升级,全新的盈利模式不断涌现,导致中国旅游主流营销体系正在发生越来越快的变化,如何在短期内获得可以和外资巨头竞争的实力,提升国际竞争力,引起了大部分学者的强烈关注和讨论。通过对旅游业发展现状、存在的问题以及旅游业发展的内外部障碍的研究,来揭示中国旅游业应采取的发展策略,以推动中国旅游业的可持续发展。
关键词:旅游行业 , 营销 , 策略应用 展开
1个回答
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The tourism industry in the application of marketing strategy
Abstract
China's tourism marketing after 30 years of development, through continuous exploration, import, copying, drawing, learning and innovation. With the development of China's economic readjustment, China's tourism market has seen a series of structural changes in consumer demand upgrades, the advent of the Internet economy, investment diversification and upgrading of the tourism industry, the new profitability model will continue to emerge, leading to the China Tourism Mainstream marketing system are taking place in the increasingly rapid changes, how can in the short term access to foreign rivals and the strength, enhance international competitiveness, the majority of scholars from the strong concern and discussion. Through the development of the tourism industry, the problems and the development of tourism in the internal and external obstacles to the study, to reveal China's tourism industry should adopt a development strategy to promote the sustainable development of China's tourism industry.
Abstract
China's tourism marketing after 30 years of development, through continuous exploration, import, copying, drawing, learning and innovation. With the development of China's economic readjustment, China's tourism market has seen a series of structural changes in consumer demand upgrades, the advent of the Internet economy, investment diversification and upgrading of the tourism industry, the new profitability model will continue to emerge, leading to the China Tourism Mainstream marketing system are taking place in the increasingly rapid changes, how can in the short term access to foreign rivals and the strength, enhance international competitiveness, the majority of scholars from the strong concern and discussion. Through the development of the tourism industry, the problems and the development of tourism in the internal and external obstacles to the study, to reveal China's tourism industry should adopt a development strategy to promote the sustainable development of China's tourism industry.
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