Question

求帮忙翻译以下一段英语

Ghoshal (1987, p. 428) notes that a general premise in the strategic management literature is that the concept of strategy is meaningful only when the actions of one firm can affect the actions or performance of another. Along similar lines, it makes sense to view the concept of marketing strategy as meaningful only when the marketing actions or behaviors of an organization have an effect (are undertaken with the intent to have an effect) on the affect, cognition and/or behavior of customers for specific product offerings of the organization. They also have an effect on the actions and performance of an organization’s competitors as a consequence of their effect (or potential to have an effect) on the affect, cognition and/or behavior of customers for specific product offerings.
谢谢了~~

Answer 1

戈沙尔（1987年，第428页）指出，战略管理文献中的一般前提是，战略的概念是有意义的，只有当一个公司的行动可以影响的行动或另一个表现。沿着相似的线，它是有道理的，查看营销策略的概念是有意义的，只有当一个组织的营销活动或行为有效果的意图有效果（进行）的情感，认知和/或行为客户针对特定产品种类的组织。他们也有一个影响一个组织的竞争对手的行动和表现的情感，认知和/或客户特定的产品的行为作为一个后果，其效果（或潜在的有效果）。