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而招商招展是一个有针对性,选择性和技巧性的工作,各种营销方式和技巧的综合运用。由于我国会展业起步比较晚,在招展技巧上还需要继续的探索和发展,因此对会展业的招展技巧的研究就...
而招商招展是一个有针对性,选择性和技巧性的工作,各种营销方式和技巧的综合运用。由于我国会展业起步比较晚,在招展技巧上还需要继续的探索和发展,因此对会展业的招展技巧的研究就显得非常必要,是需要深入研究的一门课程。
本文通过对国内外多家会展机构和大型展会的运作模式,招商招展技巧和方式的调查和研究,对目前所运用的各种招展技巧和宣传手段进行详细的阐述和分析,运用各种分析法,归类法,比较法等对国内外的各种招展技巧进行研究,结合广州本地会展业的发展现状和招展现状提出针对性意见和建议。随着会展业的发展,各种招展工具宣传方式的不断出现,该课题还存在着大量的后续研究工作。
关键词:招展技巧;广州; 建议 展开
本文通过对国内外多家会展机构和大型展会的运作模式,招商招展技巧和方式的调查和研究,对目前所运用的各种招展技巧和宣传手段进行详细的阐述和分析,运用各种分析法,归类法,比较法等对国内外的各种招展技巧进行研究,结合广州本地会展业的发展现状和招展现状提出针对性意见和建议。随着会展业的发展,各种招展工具宣传方式的不断出现,该课题还存在着大量的后续研究工作。
关键词:招展技巧;广州; 建议 展开
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And investment in the breeze is a targeted, selective and skill work, comprehensive use of various marketing methods and skills. Because of China's exhibition industry started relatively late, the exploration and development to also need fluttering in the skill, so it is very necessary to research on the Convention and exhibition industry promotional skills, is a subject need further research. Mode of operation based on the domestic and foreign exhibition organizations and large-scale exhibition, investigation and study of business promotional techniques and methods, are described and analyzed in detail the current use of various promotional techniques and means of propaganda, using a variety of analytical method, classification method, various promotional techniques on the comparative method of study, in conjunction with the development status and the status quo of Guangzhou local exhibitors exhibition industry to put forward opinions and suggestions. With the development of exhibition industry, various promotional tools propaganda methods appear continuously, the problem still exists a lot of subsequent research work.
Keywords: promotional skills; Guangzhou; suggestions
Keywords: promotional skills; Guangzhou; suggestions
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And for inviting businesses and exhibitors is a targeted, selective and technical work, the comprehensive use of various marketing methods and skill.Due to convention and exhibition industry in China started relatively late, on the ostentatious techniques also need to continue to explore and development, so study of exhibition industry flaunt skills is very necessary, is the need for in-depth study of a subject.This article through to several exhibition institutions and large-scale exhibitions at home and abroad mode of operation, for inviting businesses and exhibitors techniques and methods of investigation and research, at present the use of a variety of ostentatious techniques and propaganda carries on the detailed elaboration and analysis, use all kinds of analysis method, classification method, comparative method and so on to study methods of the various businesses and exhibitors at home and abroad, together with the present situation of guangzhou local exhibition industry development present situation and flaunt pertinent opinions and Suggestions are put forward.With the development of exhibition industry, flaunt tools of propaganda way, there are a large number of subsequent research work of the subject.Keywords: ostentatious techniques;Guangzhou;advice
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