求翻译,英语四级

求翻译,英语四级Kodak'sdecisiontofileforbankruptcy(破产)protectionisasad,thoughnotunexpected,tu... 求翻译,英语四级Kodak's decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but ultimately failed to adapt to the digital revolution.
Although many attribute Kodak's downfall to "complacency(自满)," that explanation doesn't acknowledge the lengths to which the company went to reinvent itself. Decades ago, Kodak anticipated that digital photography would overtake film--and in fact, Kodak invented the first digital camera 1975--but in a fateful decision, the comply chose to shelf its new discovery to focus on its traditional film business.
It wasn't that Kodak was blind to the future, said Rebecca Henderson, a professor at Harvard Business School, but rather that it failed to execute on a strategy to confront it. By the time the company realized its mistake, it was too late. Kodak is an example of a firm that was very much aware that they had to adapt, and spent a lot of money trying to do so, but ultimately failed. Large companies bava difficult time switching to new markets because there is a temptation to put existing assets into the new businesses.
Although Kodak anticipated the inevitable rise of digital photography, its corporate (企业的) culture was too rooted in the successes of the past for it to make the clean break necessary to fully embrace the future. They were a company stuck in time. Their history was so important to them. Now their history has become a liability.
Kodak's downfall over the last several decades was dramatic. In 1976, the company commanded 90% of the market for photographic film and 85% of the market for cameras. But the 1980s brought new competition from Japanese film company Fuji Photo, which undermined Kodak by offering lower prices for film and photo supplies. Kodak's decision not to pursue the role of official film for the 1984 Los Angeles Olympics was a major miscalculation. The bid went instead to Fuji, which exploited its sponsorship to win a permanent foothold in the marketplace.
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柯达决定申请破产保护是可悲的,但并不意外,转折点为一家领先的美国企业开拓消费摄影和统治了几十年的电影市场,但最终未能适应数字化革命。

虽然许多人把柯达垮台归咎于“自满“,但这解释就是不承认公司太长时间没有改造自己。几十年前,柯达预计数码摄影将超过电影——事实上,1975年柯达发明了第一台数码相机——但在一个重大决定中,该公司选择将其新发现搁置在传统电影业务上。

哈佛商学院的教授Rebecca Henderson说,并不是说柯达对未来视而不见,而是因为它没有执行一项应对的策略。当公司意识到自己的错误时,已经太晚了。柯达就是这样一家公司的例子,他们非常清楚自己必须适应,并且花了很多钱试图做到这一点,但最终还是失败了。大公司难转入新的市场是因为有一种诱惑,想把现有的资产注入新公司。

虽然柯达预期数字摄影的必然上升,企业文化也植根于过去的成功,它的决策没有充分拥抱未来。他们是一个时间久远的公司。他们的历史对他们来说非常重要。现在他们的历史成了一种责任。

柯达在过去几十年的衰落是戏剧性的。1976,该公司占据了摄影胶片市场的85%,占照相机市场的90%。但1980年代,日本电影公司富士影业带来了新的竞争,这使得电影和照片供应价格下降,从而削弱了柯达的竞争力。柯达的决定不追求为1984洛杉矶奥运会当官方胶片赞助商是一个重大的错误。投标人改为富士,该国利用自己的赞助赢得了市场的永久立足点。
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Kodak's decision to file for bankruptcy (破产) protection is a sad, though not unexpected, turning point for a leading American corporation that pioneered consumer photography and dominated the film market for decades, but u...
柯达决定申请破产保护(破产)是可悲的,但并不意外,转折点为一家领先的美国企业开拓消费摄影和统治了几十年的电影市场,但美国..
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一项印第安纳州大学的研究发现,人种混合的舍友在学期末不再继续住在一起的可能性是两个白人舍友不住在一起可能性的三倍。
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柯达决定申请破产保护(破产)是可悲的,但并不意外,转折点为一家领先的美国企业开拓消费摄影和统治了几十年的电影市场,但美国
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