Question

求大神翻译成英文

四、从正与反案例中得到的启示
（一）居安思危，未雨绸缪，树立危机意识。墨菲定律强调，如果事情有变坏的可能，哪怕只有很小的可能，那么它向最终变坏的方向发展的可能就会很大。因此，企业组织必须树立危机意识、忧患意识，高度重视各种潜在和现实的危机，抱有侥幸心理，认为企业不会发生危机本身就是企业最大的危机。谋事在人，提高企业的免疫能力关键是培训员工对危机的识别能力，掌握危机应对知识，时刻关注和敏感捕捉各种复杂信息的危机信号，增强危机中的心理承受力。
（二）明确权责，建立危机指挥体系。危机当前，头绪繁多，为保证政令通达，群策群力，必须建立由专家参与，集中公关、行销、安全、总务、财务、法律等各方面优秀人才组成的专门危机管理小组，明确其职能规范和各部门的相关责任。危机管理小组要依据充分授权，调查事实真相，研判对策措施，设计解决方案，应对公众和媒体，组织具体行动。危机管理中需要随时决策、相机而动，这种非程序化的特殊性要求主要负责人必须到位，直接指挥。如果权责不清，主要负责人迟疑不决，就会冲突不断，形成混乱。
（三）调查事实，有效整合各类资源。当危机事件发生后，迅速深入现场，调查摸清有关事实情况，了解相关人员的思想意识、心理状态，掌握指挥控制、物质装备、组织保障等基本情况，寻找最佳方案。调查结果对企业有利，应以最快的速度告知公众，如果调查结果对企业不利，也要说明真相，作出承诺；如果各方面看法不一，应请权威部门尽快作出科学、公正的检验。
（四）快速反应，认真化解矛盾。“非常时期，非常规矩。”针对危机的突发性特点，为最大限度地减少危害，必须第一时间启动危机处理反应机制，减少组织管理层级，迅速决策行动，让公众在最短时间内感受企业的态度和行动，取得社会谅解，使危机顺利化解。对危机的反应速度，往往直接影响危机的扩散和恶化，决定能否抓住时机甚至把危机消灭在萌芽状态。如果层层请示，注重环节程序，就可能失信于社会，贻误战机。
（五）公开坦诚，维护公众利益。现代社会，企业是社会的企业，企业的产品、服务与消费者直接相关，企业的任何危机都可能让社会公众产生种种猜疑，若不及时与公众沟通，就容易产生各种谣言、误解。因此，危机发生后，企业要赢得公众的信任，就需要采取公开、坦诚的态度，尽快提供以我为主的事件信息和行动情况。越是隐瞒真相，越会引起更大怀疑。处理危机不仅要从企业自身的角度出发，而且要考虑公众利益，特别是受到企业产品和服务伤害的顾客、公众，因此，要第一时间道歉，迅速改善质量与服务。如果只顾眼前利益、企业利益，不顾公众利益，只顾减少企业成本和损失，必然会付出更大代价。

Answer 1

参考吧：
Four, from working with the case of revelation
(a) in time of peace prepare for war, save for a rainy day, foster a sense of crisis.Murphy's law emphasized that if things change bad, even if only a small possibility of it to the end of bad direction could be very big.Therefore, the enterprise group must establish crisis consciousness, suffering consciousness, and attaches great importance to all kinds of potential and real crisis, hold fluky psychology, think the enterprise does not happen crisis itself is the biggest crisis.Man proposes, god disposes, improve the immunity of enterprises the ability to identify the key is to train staff to the crisis crisis knowledge, paying attention to and sensitive to capture all kinds of complex information crisis signal, the psychological endurance in a crisis.
(2) clear responsibilities, the establishment of crisis command system.Crisis at present, the idea is various, in order to ensure the order prudent, projects, must be established by experts to participate in, focus on public relations, marketing, security, communications, finance, law and so on various aspects of the excellent talents, the crisis management team, clear its function specification and all departments of the related responsibility.The crisis management team should be based on full authorization, investigate the truth, study countermeasures, design solutions, deal with the public and media, organization specific actions.Need at any time in the crisis management decision-making, turabi and the chief executive to the particularity of the procedural requirements must be in place to direct.If the power and responsibility is not clear, principal foot-dragging will conflict and chaos.
(3) investigate the facts, the effective integration of various resources.When the crisis after the incident, quickly into the scene, the investigation about the facts, understanding of relevant personnel consciousness, psychological state, master the command and control, material and equipment, organizational guarantee, such as basic conditions, to find the best solutions.The results of the survey is good for business, should inform the public at the fastest speed, if the results of the survey as bad for business, also want to show the truth, a commitment;If all aspects have different views, the authorities should be invited as soon as possible to make a scientific and fair test.
(4) rapid response, earnestly resolve contradictions."Very, very rules."In view of the characteristics of sudden crisis, to minimize harm, must first start the reaction mechanism of crisis management, reduce the organization and management level, decision-making and action quickly, for the public in the shortest time feel the enterprise attitude and action, the understanding of society, make the crisis successfully resolved.Response speed of the crisis, often directly affect the spread of the crisis and deterioration, could decided to seize the moment and even the crisis in the bud.If layer upon layer for instructions, pay attention to link the program, it is possible in society, delay aircraft.
(5) open honest, maintain the public interest.Modern society, the enterprise is a social enterprise, the enterprise is directly related to the products, services and consumers, enterprises of any crisis could make the social public speculation, if not as good as communication with the public, is easy to produce all sorts of rumors, misunderstanding.Therefore, after the crisis, enterprises want to win the trust of the public, you need to open, honest attitude, provide to me as soon as possible to give priority to the event information and action.The more to hide the truth, more can cause even more suspect.Deal with the crisis not only from the perspective of enterprise itself, but also to consider the public interest, especially the damage from enterprise products and services to customers, the public, therefore, to apologize for the first time, rapidly improve the quality and service.If you want to immediate interests and corporate interests, regardless of the public interest, just reduce the enterprise cost and loss, is bound to be more cost.