一段中文 翻译成英文《7》
销量和选择从这次调查问卷中可以得出不论是在中国还是在美国选择喝可口可乐的多,在销售方面也一样如此。可以从以下找出依据:一直以来百事可乐一直扮演着挑战者的角色,无论从市场渗...
销量和选择
从这次调查问卷中可以得出不论是在中国还是在美国选择喝可口可乐的多,在销售方面也一样如此。可以从以下找出依据:一直以来百事可乐一直扮演着挑战者的角色,无论从市场渗透率还是品牌价值,可口可乐仍远远超过百事可乐(2009)。所以,人们仍然认为可口可乐是领导者,百事可乐是挑战者,而从中国的情况来看这更是一种不争的事实。根据新生代市场监测机构实施的、"中国市场与媒体研究(CMMS)"的连续监测(2011),可口可乐凭借其"拉网式"的市场攻略,全国布网,层层推进,市场渗透率(饮用某品牌可乐的消费者人数与可乐消费者总数之比)一直"遥遥领先"于百事可乐。1999年、2000年其全国20个城市的渗透率分别是83.9%和85%,而百事可乐则分别只有65.5%和67.9%.经过漫长的恶战,在美国可口可乐终于战胜了百事可乐,跃居全美软饮料销量冠军。去年,Diet Coca-Cola销量也超过了百事可乐,位于美国销量亚军。调查人群中大多数选择可口可乐是很正常的。 展开
从这次调查问卷中可以得出不论是在中国还是在美国选择喝可口可乐的多,在销售方面也一样如此。可以从以下找出依据:一直以来百事可乐一直扮演着挑战者的角色,无论从市场渗透率还是品牌价值,可口可乐仍远远超过百事可乐(2009)。所以,人们仍然认为可口可乐是领导者,百事可乐是挑战者,而从中国的情况来看这更是一种不争的事实。根据新生代市场监测机构实施的、"中国市场与媒体研究(CMMS)"的连续监测(2011),可口可乐凭借其"拉网式"的市场攻略,全国布网,层层推进,市场渗透率(饮用某品牌可乐的消费者人数与可乐消费者总数之比)一直"遥遥领先"于百事可乐。1999年、2000年其全国20个城市的渗透率分别是83.9%和85%,而百事可乐则分别只有65.5%和67.9%.经过漫长的恶战,在美国可口可乐终于战胜了百事可乐,跃居全美软饮料销量冠军。去年,Diet Coca-Cola销量也超过了百事可乐,位于美国销量亚军。调查人群中大多数选择可口可乐是很正常的。 展开
1个回答
2015-04-22
展开全部
Sales and choice
Can be concluded from the survey questionnaire both in China and in the United States choose to drink Coca Cola, so also in terms of sales. Can from the following to find out basis: Pepsi have been always play the role of a challenger, both from the market penetration and brand value of coke is still far more than Pepsi (2009). So, Coca-Cola is still regarded as the leader, Pepsi cola is a challenger, and from the point of view the situation in China it is a fact of life. According to monitor the implementation of new generation market, "the Chinese market and media studies (CMMS)" of the continuous monitoring (2011), Coca-Cola, with its "produced" market strategy, the national cloth net, layer upon layer, market penetration (drinking a coke in the number of consumers and brand the ratio of the total number of consumers) have been "far ahead" in the Pepsi. In 1999, 2000, the permeability of the 20 cities across the country were 83.9% and 85%, respectively, while Pepsi only 65.5% and 67.9% respectively after a long battle, in the United States finally beat Pepsi Coca-Cola, leaps to the soft drinks in the world. Last year, Diet Coca - Cola sales have exceeded the Pepsi, sales in the United States. Survey the crowd most choose Coca-Cola is very normal.
望采纳
Can be concluded from the survey questionnaire both in China and in the United States choose to drink Coca Cola, so also in terms of sales. Can from the following to find out basis: Pepsi have been always play the role of a challenger, both from the market penetration and brand value of coke is still far more than Pepsi (2009). So, Coca-Cola is still regarded as the leader, Pepsi cola is a challenger, and from the point of view the situation in China it is a fact of life. According to monitor the implementation of new generation market, "the Chinese market and media studies (CMMS)" of the continuous monitoring (2011), Coca-Cola, with its "produced" market strategy, the national cloth net, layer upon layer, market penetration (drinking a coke in the number of consumers and brand the ratio of the total number of consumers) have been "far ahead" in the Pepsi. In 1999, 2000, the permeability of the 20 cities across the country were 83.9% and 85%, respectively, while Pepsi only 65.5% and 67.9% respectively after a long battle, in the United States finally beat Pepsi Coca-Cola, leaps to the soft drinks in the world. Last year, Diet Coca - Cola sales have exceeded the Pepsi, sales in the United States. Survey the crowd most choose Coca-Cola is very normal.
望采纳
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