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银行保险发展是在经济全球化和金融自由化的推动下,银行业务与保险业务相互渗透、银行资本和保险资本相互融合的产物,其已成为西方发达国家银行业和保险业开辟新市场、提高利润率的重...
银行保险发展是在经济全球化和金融自由化的推动下,银行业务与保险业务相互渗透、银行资本和保险资本相互融合的产物,其已成为西方发达国家银行业和保险业开辟新市场、提高利润率的重要手段。我国的银保合作处于起步阶段,呈现出快速发展势头;但双方合作局限于简单的兼业代理层次,银行代理的保险业务在各银行总体业务比例较低,代理保险业务收入不多,还没有体现出银保合作的价值和优势。在当前银保快速发展中,问题不断暴露,甚至一些地方的代理业务出现大起大落。本文就通过分析当前银保发展中存在问题,找出原因之所在,提出了解决困扰银保发展的因素、产品创新和渠道维护等建议,探索加快银保的发展步伐、建立战略伙伴关系、实现银保双赢等途径。
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The bank insurance development is in the economic globalization and under the financial liberalization impetus, the mechanics of banking and the insurance business seep the product which mutually, the banking capital and the insurance capital fuse mutually, its has become the Western Developed country Banking industry and the insurance business opens the new market, to raise the profit margin the important means. Our country's bancassurance cooperation is at the start stage, presents the fast development momentum; But both sides cooperate limit to the simple concurrently industry proxy level, bank agent's insurance business are low in various banks overall service proportion, the agent insurance business income are not many, has not manifested the bancassurance cooperation the value and the superiority. In the current bancassurance fast development, the question exposes unceasingly, even some place's agency business presents the major rises and falls. This article has the problem through the analysis current bancassurance development, discovered the reason to be, proposed solution puzzle bancassurance suggestions and so on development's factor, product innovation and channel maintenance, the exploration sped up the bancassurance the development step, the establishment strategic partnership, the solid cash to guarantee and so on ways win-win.
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