Question

英语毕业论文翻译(高手进）

以下是文章
英语广告语言词汇特点
为了使信息让读者易于理解，英语广告中词的选择必须非常谨慎且具有技巧。广告制作者希望采用给人印象深刻的词汇来吸引消费者的注意力。英语广告语言有许多独特的词汇特点如：用词力求简洁；恰用大众化的口语和非正式词汇；专有名词的使用；形容词及其比较级、最高级的使用；词汇的重复；妙用人称代词；广告英语词汇的构词方式灵活多样。下面就此分别进行简要的分析。
1、 用词力求简洁
广告需要在有限的空间和时间里发挥出最大的效益，简洁的广告让人一目了然，过目不忘，既引起读者的注意和兴趣，又烘托主题，突出重点。因此，一些单音节或字母较少的词语经常被使用。如：Buy one, eat more.这则汽车销售广告中，buy和get是两个简单的单音节动词，直截了当地将广告商与消费者之间的双边活动表现出来。既反映了广告商的诚意，又使消费者产生简单、快捷、实惠的感觉，从而增添买卖关系的可信度。The only car in its class．（1993 VILLAGER 汽车广告）. Buy one pair．Get one free．（眼镜广告） . 以上两则广告所用词汇长度都不超过六个字母，其词义是每个普通人都能明白的，体现了广告英语浅显易懂的特点。
2、 恰用大众化的口语和非正式词汇
许多广告中使用大众化的口语和非正式词汇，使广告显得很有亲切感，并吸引他们的注意力，使其产生购买欲望。并且，大众化的口语、非正式的语言便于人们理解和记忆。如：Yes! The Philippines, now!本则旅行社的广告用词极为简单，口语性极强，先用非常富有感染力的YES来激发消费者的认同心理，又用NOW极力号召消费者即行动。

Answer 1

1, the wording of try to be brief
Advertisement required in a limited space and time exert maximum effectiveness, concise ads make clear, did not forget to read not only cause the reader's attention and interest in subject contrast and focus. Therefore, the number of monosyllabic words or letters less frequently used. Such as: Buy one, eat more. This car sales ads, buy and get are two simple monosyllabic verb, straightforward manner to advertisers and consumers manifested bilateral activities. Reflects not only the sincerity of the advertisers, but also so that consumers have easy, efficient, cost-effective sense of trade relations in order to add credibility. The only car in its class. (1993 VILLAGER car ads). Buy one pair. Get one free. (Advertisement glasses). More than two terms used in ads are not more than six letters in length, and its meaning is the ordinary people can understand English ads reflect the characteristics of easy to understand.
2, just use popular colloquial and informal vocabulary
Lot of ads used in popular spoken language and informal vocabulary, so that ads appear very friendly, and attract their attention, their desire to buy produce. In addition, popular colloquial, informal language to facilitate understanding and memory. Such as: Yes! The Philippines, now! Travel Agency this is the wording of ads is extremely simple, highly verbal, very rich first infectious YES to stimulate consumer recognition of the psychological, but also strongly called on consumers to use NOW that action.

Answer 2

Advertising English vocabulary characteristics
In order to make readers to understand information, English advertisement must be very careful choice of property and skills. Advertisement producers want by an impressive vocabulary to attract customers attention. English advertising language has many unique features such as: the words of vocabulary, concise, Just use the popularization of oral and informal words, The use of proper nouns, Adjectives and comparison, the highest use, Repeat the words, The pronoun of magical function, Advertising English vocabulary of word-formation flexible way. Below this brief analysis respectively.
1, concise wording
Advertising needs in the limited space and time, most of the benefits of concise advertising, let a person be clear at a glance, neither have caused the attention of readers and interest, and foil, emphasize the key themes. Therefore, some monosyllabic words or letters less often used. Such as: eat more crashes, this one is car sales advertisements, and get two sorts of simple one-syllable verbs, flatly between consumers and advertisers will show the bilateral activity. Both reflects the sincerity of advertisers, and consumer produce simple, quick, affordable, thus adding business relationship feeling of credibility. The car in its scale-up. How VILLAGER (1993). The car crashes pair one AD copy, Get one (ads) above two glasses words advertisement is not more than six letters length, its meaning is each person can understand, embodies The characteristics of simple English advertisements.
With the popularization of 2, just oral and informal words
Many advertisements using the popularization of oral and informal words, make advertisement appears very kindness, and attract their attention, make its produce purchasing desire. And the popularization of oral English, informal language for people to understand and memory. Such as: Yes! The researches, now! This is the very simple words advertising agency, oral sex is extremely strong, with very infectious YES to stimulate the self-identity of consumer psychology, and NOW to consumers for action.