Question

高分悬赏：帮忙翻译~~~在线等~~~!!

1．比喻。为了鲜明、形象地刻划某一事物，而将具有共同特征的两种不同事物加以对比，用另一事物比喻所要说明的事物。汉语中这一辞格可分为明喻、隐喻和借喻三类。在英语广告中,与明喻相对应的辞格是simile,喻体(vehicle)和本体(tenor)同时出现，两个成分不但分明并揭，而且分明有别。通常用like或as等连接。使人产生一种清晰而具体的联想，具体、形象地了解商品，熟悉品牌，从而赢得消费者的认同、信赖和喜爱。例如：
①What’sonyourarmshouldbe as beautiful as who’sonit . (Citizen)
此广告语句运用as...as的修辞，再配以男女手的特写图片，表达了刚柔并济的和谐美感，又有相得益彰之效。
②Lightasabreeze , softasacloud .
这则服装广告运用两个明喻，形容其服装用料：轻如拂面之微风，软如天上之浮云。让消费者自然联想到用这种面料所做衣服的轻松感和舒服感，进而联想到自己穿上这种服装潇洒飘逸的形象，以刺激人们产生跃跃欲试的消费心理。
③Coolasamountainstream . . .coolfreshConsulate.
这是Consulate牌香烟的广告。广告将该香烟比作山间溪流，言下之意是Consulate牌香烟犹如山间溪流那样清新、甘爽、提神、醒脑……通过比喻把该烟的特点表现的淋漓尽致，面对这“挡不住的诱惑”，抽烟者能不为之心动吗？
在英语中与汉语暗喻、借喻相对应的辞格是Metaphor，意为隐喻或隐比。有时只出现喻体和本体，形式上为相合关系而不是相类关系；有时不出现本体事物和比喻词，只出现喻体事物，并用它来代替本体事物。例如：
④KodakisOlympiccolor . (KodacolorFilm)（柯达彩色胶卷）
这是柯达胶卷为了 1988年奥运所拍的广告，运动场上角逐激烈，瞬息万变，力与美的精彩刹那，不易捕捉，可是柯达不仅能捕捉精确，且色彩传真无比，谁会不为之解囊呢？
⑤Naturalcolorisnowsecondnature. (Hitachi) 这则广告只强调该机录放图像色彩自然，恰好迎合了消费者的需求。
2．拟人。以物比人，把通常仅用于描写人的各类词语用于描写物，赋予“物”以人类特有的言行或思想感情，以增强感染力和生动性。例如：
①Shehasherownspiritanditgraceseveryoneshecomesnear . (Lauren)
广告中的she将香水拟人化，既指广告画上钟爱罗伦香水的佳人，又指香水本身，并自然而然地点明，此香水专为女用。
②It’sforyourlifetime .
这则手表广告，将手表比作人，且与你朝夕相伴，仿佛是你的情人。既说明了商品的重要，又强调了该手表质量的经久耐用。
3.双关。即利用句中某个词的双重或多重含义，引发读者联想。英语广告中的双关修辞技巧不仅具有强化或解释词义，读来趣味隽永的作用，且能加深对商品的了解。例如：
①Webringhightechnologyhome . (NEC)
这句广告利用 bringsomethinghome的双关语意，既表示日本电气公司的产品落实普及到每一个家庭，更表示其电器技术的炉火纯青、臻于完美。
②Withsomanycarrots ,I’llbearealgem !(B.C. Muffins)
此广告中，carrots（胡萝卜）和Croat（克拉）同音异义，此处谐音双关假借其义，Muffin是Betty Croker食品公司的产品之一，是形若杯状，带胡萝卜味的发糕，该广告旨在宣传其内容的实在，分量充足，营养丰富。
③Tryoursweetcorn , andyou’llsmilefromeartoear.
这是一则商品广告。Fromeartoear一语双关，既表示满意而乐得合不拢嘴，又表示因喜欢而吃了一个又一个。
翻译成英文啊！！

Answer 1

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1. analogy. For bright, scores some thing vividly, but will have the common characteristic two kind of different things to contrast, must explain the thing with another thing analogy. In Chinese this refined language standard may divide into the simile, the metaphor and taking advantage of explains three kinds. In English advertisement, the refined language standard which corresponds with the simile is simile, explains body (vehicle) and main body (tenor) also appears, not only two ingredients distinct and uncover, moreover is able to discriminate clearly. Usually and so on connects with like or as. Causes the human to produce one kind clear and the concrete association, concrete, understands the commodity vividly, familiar brand, thus wins consumer's approval, the faith and the affection. For example: ①What'sonyourarmshouldbe as beautiful as who'sonit. (Citizen) This advertisement sentence utilizes as…as the rhetoric, matches again by the male and female hand's feature article picture, expressed the tamper force with mercy harmonious esthetic sense, also has complements each other effect. ②Lightasabreeze, softasacloud. the this clothing advertisement utilizes two similes, describes its clothing needed materials: Light like strokes breeze of the surface, floating clouds of the soft like space. Let the consumer associate naturally makes clothes' relaxed feeling and the comfortable feeling with this kind of lining, then associates itself to put on this kind of clothing natural elegant image, stimulates the expense psychology which the people produce are eager to try. ③Coolasamountainstream. .coolfreshConsulate this is the Consulate sign cigarette's advertisement. The advertisement compares with this cigarette the ravine brook, the implied meaning is the Consulate sign cigarette just likes the ravine brook is such fresh, Gan Shuang, to stimulate, to awake the brain ......Through the analogy this smoke's characteristic performance's incisiveness, “the enticement which cannot block” facing this, smoking can not for it heart movement? In English with Chinese metaphor, taking advantage of explains the refined language standard which corresponds is Metaphor, Italy for the metaphor or the metaphor. Sometimes only presents Yu Ti and the main body, formally to coincide the relations, but resembles the relations; Sometimes does not present the main body thing and the analogy word, only appears explains the body thing, and replaces the main body thing with it. For example: ④KodakisOlympiccolor. (KodacolorFilm) (the Kodak color film) this is the Kodak roll film, for in 1988 Olympic Games patted the advertisement, in the athletic field contended intensely, fast changing, strength and US splendid instant, was not easy to catch, but Kodak not only could catch precisely, and the color facsimile was incomparable, who could not open one's purse for it? ⑤Naturalcolorisnowsecondnature. the (Hitachi) this advertisement only stressed that this machine recording and sending out image natural colors, have catered to consumer's demand exactly. 2. personification. By the thing compared to the human, usually only uses in describing person's each kind of words and expressions to use in the description, entrusts with “the thing” by the human unique words and deeds or the thoughts and feelings, strengthens the power and the vitality. For example: ①Shehasherownspiritanditgraceseveryoneshecomesnear. in (Lauren) advertisement she personifies the perfume, both refers to the advertisement to mark cherishes the Loran perfume the beautiful woman, and refers to the perfume itself, and pointed out naturally, this perfume for female uses specially. ②It'sforyourlifetime. the this wristwatch advertisement, compares with the wristwatch the human, and accompanies from morning until evening with you, is your sweetheart as if. Both explained commodity important, and emphasized this wristwatch quality durable. 3. double meaning. Namely using sentence in some word dual or multiple meanings, initiates the reader to associate. In English advertisement's double meaning rhetoric skill not only has the strengthening or the explanation word meaning, reads the interest meaningful function, and can deepen to the commodity the understanding. For example: ①Webringhightechnologyhome. (NEC) this advertisement uses bringsomethinghome the double meaning meaning, also expressed that Nippon Electric Company's product carries out popularizes to each family, expressed that its electric appliance technology reach a high degree of proficiency, reaches perfectly. ②Withsomanycarrots, I'llbearealgem! (B.C. Muffins) in this advertisement, carrots (carrot) and Croat (carat) unison different righteousness, here harmonics double meaning borrow its righteousness, Muffin are Betty one of Croker Food company's products, is the shape, if the shape of cup, brings the carrot taste leavened cake, this advertisement is for the purpose of propagandizing its content solid, the component is sufficient, the nutrition is rich. ③Tryoursweetcorn, andyou'llsmilefromeartoear. this is a piece of commodity advertisement. Fromeartoear has double meaning, both expressed that satisfaction is glad to grin with ear to ear, and expressed that also because of liked eating one.