急急急!!!谁能帮我翻译???在线等待!!! 30

[摘要]在当今竞争激烈的市场环境下,各个企业不可避免地面临危机事件的影响,这就要求企业必须充分认识危机公关的重要性和拥有应付危机公关的能力。危机公关包括建立防范机制预防危... [摘要]在当今竞争激烈的市场环境下,各个企业不可避免地面临危机事件的影响,这就要求企业必须充分认识危机公关的重要性和拥有应付危机公关的能力。危机公关包括建立防范机制预防危机,危机来临时积极坦诚面对,主动承认,正确引导舆论用正面的报道或者推广将负面的消息压下去,危机过后合理善后,总结经验教训,重树企业形象,化危机为契机。
[关键词]危机公关;危机;公关
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锁昶0S
2009-04-08
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[Abstract] in today's highly competitive market environment, all companies inevitably face the impact of crises, which requires enterprises must fully recognize the importance of public relations crisis and have the ability to deal with the crisis public relations.

PR crisis prevention mechanisms including the establishment of crisis prevention, crisis comes honest and positive, take the initiative to recognize and correctly guide public opinion is reported with a positive or a negative message to promote pressure will continue, a reasonable follow-up crisis, lessons learned, re-tree image, crisis as an opportunity. [Key words] crisis public relations; crisis; PR
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梁朝旭95
2009-04-08
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[Abstract] in today's highly competitive market environment, all companies inevitably face the impact of crises, which requires enterprises must fully recognize the importance of public relations crisis and have the ability to deal with the crisis public relations. PR crisis prevention mechanisms including the establishment of crisis prevention, crisis comes honest and positive, take the initiative to recognize and correctly guide public opinion is reported with a positive or a negative message to promote pressure will continue, a reasonable follow-up crisis, lessons learned, re-tree image, crisis as an opportunity.
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蕐鎂_旖旎
2009-04-08
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英文吗?

In competes now under the intense market environment, each enterprise faced with the crisis event influence, this request enterprise must know fully inevitably the crisis public relations the importance and has the manipulation crisis public relations ability.
The crisis public relations including the establishment guard mechanism prevention crisis, the crisis come positive to face honestly temporary, the initiative acknowledgment, will guide the public opinion correctly the negative news presses with the positive report or the promotion, the crisis will be reasonable from now on the damage control, will summarize the experience lesson, the heavy tree enterprise image, will turn the crisis into a turning point.
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