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Theattractionofanindustryistheessentialfactorthataffectstheprofitsthefirmcanobtain.Po...
The attraction of an industry is the essential factor that affects the profits the firm can obtain. Porter pointed out in Competitive Advantage that, not all industries offer the equal profit opportunity, the first and basic factor that determines the level of profits is industry attraction, and the relative competitive position in an industry is on the second place. An industry without enough attraction results in what Porter calls “stack in the middle” and do not enable the firm to gain average market profits.
The analysis of industry attraction is the starting point of the business choice process for a corporation from the risk and profits aspect. As a standard of business choice, Porter introduced three basic tests for diversification based on industry attraction:
The attraction test: the industry is structurally attractive, or may become an attractive one.
The coat-of-entry test: the cost of entry will not erode the profits in the future.
The better-off test: the corporation provides competitive advantage for the new business unit, while the new business unit increases competitive advantage for the corporation at the same time. 展开
The analysis of industry attraction is the starting point of the business choice process for a corporation from the risk and profits aspect. As a standard of business choice, Porter introduced three basic tests for diversification based on industry attraction:
The attraction test: the industry is structurally attractive, or may become an attractive one.
The coat-of-entry test: the cost of entry will not erode the profits in the future.
The better-off test: the corporation provides competitive advantage for the new business unit, while the new business unit increases competitive advantage for the corporation at the same time. 展开
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吸引行业是必不可少的因素,影响到该公司的利润可以获取。波特指出,在竞争优势,但并非所有行业的盈利提供了平等的机会,第一个和基本因素,决定了的利润水平是行业的吸引力,相对竞争优势的行业是在第二位。一个行业没有足够的吸引力在什么结果波特称之为“堆栈在中东” ,不使该公司获得市场平均利润。
分析行业的吸引力是起点选择的业务进程,公司的风险和利润方面的问题。作为一个标准的业务选择,波特提出了三项基本测试的基础上的多样化产业吸引力:
魅力测试:该行业在结构上有吸引力的,或有可能成为一个有吸引力的一个。
大衣入境测试:的入门成本不会侵蚀利润的未来。
较富裕的测试:该公司提供了竞争优势的新的业务部门,而新的业务部门增加竞争优势的公司在同一时间。
分析行业的吸引力是起点选择的业务进程,公司的风险和利润方面的问题。作为一个标准的业务选择,波特提出了三项基本测试的基础上的多样化产业吸引力:
魅力测试:该行业在结构上有吸引力的,或有可能成为一个有吸引力的一个。
大衣入境测试:的入门成本不会侵蚀利润的未来。
较富裕的测试:该公司提供了竞争优势的新的业务部门,而新的业务部门增加竞争优势的公司在同一时间。
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