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近年来,随着互联网的迅速普及,大大加快了各种信息的传播速度,扩大了人们的新闻视野,给人们及时广泛地获取新闻信息提供了极大的方便。但是,由于网络媒体中诸多负面现象的存在,网...
近年来,随着互联网的迅速普及,大大加快了各种信息的传播速度,扩大了人们的新闻视野,给人们及时广泛地获取新闻信息提供了极大的方便。但是,由于网络媒体中诸多负面现象的存在,网络媒体公信力相对传统媒体而言仍然存在很大的危机。鉴于此,如何提升网络媒体的公信力已成为亟待解决的问题。在理论意义上来说,本文的相关研究有助于填充国内该领域相关问题研究的空白,对三鹿奶粉事件过程中突显出得几个问题进行研究,提炼出传媒公信力所存在的若干问题,然后对这些问题进行深度思考,借鉴中西方媒体公信力的研究和对策,提出塑造网络媒体公信力的对策。
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In recent years, with the rapid popularization of the Internet has greatly accelerated the speed of all kinds of information to expand the vision of people's information to a wide range of people access to timely news and information provide a great convenience. However, due to a variety of network media the existence of a negative phenomenon, the relative credibility of online media in terms of traditional media is still a great crisis. In view of this, how to enhance the credibility of online media has become a serious problem. In the theoretical sense, this article will help fill the related research in the field of domestic issues related to gaps in research on the process of Sanlu milk powder incident was highlighted in several studies, the credibility of the media to extract a number of issues that exist, and then the depth of thinking of these issues, drawing on the credibility of Western media in research and countermeasures, to shape the credibility of online media solutions.
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