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Baudrillard对於消费的独特理论

Jean Baudrillard对於消费一概念，於1968年出版的物体系(Le Systeme des objects,1968,trans. 1996) 以及1970 消费社会(The consumer society. Myths and structures) 可以看出他对於消费观点的诠释与其他学者的不同。我们无法忽视Baudrillard撰写此书与出版此书当时的历史背景。当时西方社会，特别是他所处的法国，面临的是：冷战--也就是国际安全危机。可是物质生活首次达到人类历史的鼎盛时期，西方受教育人数第一次达到高峰，人民政治参与度开放，劳工首次享有最完善的社会福利政策，多数人有余钱做休闲生活。企业与经济学者为刺激经济发展，鼓励消费，不断生产发明各种消费的产品，种类繁多，从物质到精神休闲文化等领域，皆可消费。因此，整个社会活力积极投入消费活动的行列。群众消费力强，大型购物中心出现，签帐卡营运也在此时期诞生。因此，面对社会剧烈的变动，物质文化生活的氾滥，资本主义蔓延扩张，他认为(或者说是面对当代社会的一种反思)，人，这个主体面对著物的现代世界，已经不自觉地为各种物件所迷惑，以及被物件控制了感官，知觉，思想与行为。因此Baudrillard主张：消费是物与物之间的积极关系，而这关系却奠定了整个文化系统。他认为，消费不再只是物件的交换与耗用，而是将事物组织成符号意义的结构。消费不是指个体做了些什麼，然后从中获得愉快，满足与快感；而是一种强施压於个体的外在结构。如果要成为消费的对象，产品必须要成为符号。因此，为我们所消费的，不再是商品本身的物质部份，而是商品所表达/传递的符号意义。他更进一步指出，由物/商品转化成为系统的符号地位，也就表示了人类的关系也同时转化为一种消费和被消费的关系，而符号是消费与行动的中介。

Baudrillard认为的<消费>指是什麼？简单地说：在现代社会里，消费就是整个社会文化结构。在他两本著作：物体系与消费社会里，我们可以将他认为的消费简要地归纳出几个特点。消费是：(1)以盛大的场面展示出诸多物件的方式，来传达出一种意义的规律；(2) 消费就是系统，或是符码，是表意；(3) 消费也是操纵表意的一种规律；(4) 消费像是种语言，是种沟通系统。(5) 消费是交换系统。(6) 消费也是种道德规范，它就是一种价值观的体系；(7) 消费也是种社会的功能；(8) 甚至消费本身就是结构性的组织；(9) 消费是集体现象；(10) 消费是区别个体差异的产物，(11) 消费是将流行资讯组合的过程流传出去；(12) 消费本身就是种隔离与标示个体性的行动，(13) 消费也是种无意识的约束，这种约束同时来自符号系统与政治经济体系。(14) 最重要的是：任何事物(包括人)都成为可消费的对象。总而言之，归纳出的一个结论：消费如同水，渗透入现代社会的层层关系，人类可从水获得所需，获得愉悦，可却也为水所困住，脱离不了消费的任何分子。
Baudrillard对於消费的观点：整个社会文化就是<消费> .

Answer 1

Thing system (Le Systeme des that Jean Baudrillard publishes to the concept consuming one , on 1968.
Objects, 1968, trans. 1996) and 1970 consume society (The consumer society. Myths and structures) can perceive him to the annotation consuming a viewpoint's and scholar's block of wood is other same. We have no way to ignore Baudrillard writing this book and publishing this book historical setting that time. West society that time , being that France got along by him, is confronted with especially: Cold war- - is just a state security crisis. The material life reaches human being history's in any case first heyday, the west is educated number first time to reach a peak , the people participation in political affairs is opened to the outside world, the labourer enjoys the most perfect public welfare policy first , the majority has spare money to do the livelihood lying fallow. Enterprise and the economy scholar are to stimulate the economy development , encourage consumption , produce the product , a great variety inventing various consumption unceasingly, from matter to spirit, the culture lying fallow waits for a field , consume all. Therefore, the entire society vigour throws into flexible ranks of consumption actively. Strenuously strong , large-scale the masses consumption emporium appears , the charge card services here period also comes into being. And therefore, face acute alteration of society, chronic model of the cultural and material life ? ? capitalism spreads dilating , that he thinks (or speaks is to face one kind of self-examination) , person of the present age society , this main body faces the work thing modern times world , is not already confused by various article conscientiously, the sense organ having been controlled by the article , consciousness , thought and behavior. Baudrillard advocates that therefore: But relation consuming active between being a thing and a thing, this has concerned but establish entire culture systematically. He thinks that no longer, consumption is only the article exchange and consumes, using , is to organize the structure becoming sign significance but with object. Consumption not being that the finger is particular have made some of miscellaneous ? N , then out of, happy to gain , is satisfied with with pleasant sensation; But be that a kind of is strong exert pressure in particular external structure. If needing to become the marriage partner who consumes,the product must need to become a sign. But therefore, what consumed by us , be a commodity no longer self matter headquarter share, is sign significance expressed/ delivery by commodity. He goes a step further pointing out , the commodity changes from the thing/ becoming systematic sign position, the relation having expressed human being's also right away changes into one kind of consumption and the relation being consumed also at the same time , the sign is to consume the intermediary agent with action but.

Is that the that Baudrillard regards as is pointed to miscellaneous ? N? Say simplely: Structure being in modern society lining , consuming to be entire society culture. Depend on his two book: In thing system and consumption society, we can sum up in several characteristics briefly with the consumption that he regards as. Consumption is: (1) shows a lot of articles way out with a grand occasion , comes to communicate one kind of the significance law out; (2) consumption it is system, or magic figure code, to be ideographic; (3) consumption is also to control ideographic one kind of law; (4) consumption looks like kind of language , is to link system up kind. (5) consumption is to exchange system. (6) consumption is also kind of code of ethics , it is one kind of the outlook on values system; (7) consumes the function being also kind of society; That (8) consumes self even is architectural organization right away; (9) consumption is a collective phenomenon; (10) consumes the outcome being to differentiate an individual difference (, (11) consumption is to hand down the process information combination being in popular going out; (12) consumes self it is kind to isolate from the action labeling an individual (, (13) consumption is also that the kind is unconscious restraining , this restrains at the same time coming from sign system and the politics economic setup. (14) the most important being: Marriage partner who become, but consumes any object (include person). A conclusion making a long story short , being summed up as out: Consume the relation seeping through layer-upon-layer becoming a member of modern society like water,human being is delighted to may gain what needs , gains from water , may be bottled up by water but also , isolate self from any numerator consuming without end.
Baudrillard viewpoint to consumption: Entire society culture is .

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Answer 2

Baudrillard's unique theory of the consumption

Jean Baudrillard to the concept of consumption, in 1968, were published in the system (Le Systeme des objects, 1968, trans. 1996) as well as the 1970 Consumer Society (The consumer society. Myths and structures) can see his point of view for the interpretation of consumer different from other scholars. Baudrillard, we can not ignore this book and the publication of the book written by the historical background at that time. At that time, Western society, especially in France where he is facing is this: the cold war - that is, an international security crisis. But the material life of human history to reach the first peak, the number of Western education the first time reached a peak, and opening up people's political participation, labor the first time to enjoy the best social welfare policy, the majority of money to do more than leisure. Business and economic scholars in order to stimulate economic development, encourage consumption and keep the production of the invention a wide range of consumer products, a wide range of material to the spirit of leisure and cultural fields, can the consumer. Therefore, the vitality of the whole community actively involved in the ranks of consumption activities. Mass consumption and strong, large-scale shopping center there, the operation debit card is also the birth of this period. Therefore, in the face of dramatic changes in society, the spread of material and cultural life, the spread of capitalist expansion, he thought (or said to be the face of a reflection of contemporary society), who were the main face of the modern world has unconsciously led astray for a variety of objects, as well as control of the sensory object, perception, thinking and behavior. Baudrillard therefore advocate: consumption is a complex and positive relationship between objects, and this relationship laid the entire cultural system. In his view, the consumer is no longer just an object of exchange and consumption, but things are organized into the structure of symbolic significance. Refers to the individual consumer is not done, and then get a happy, satisfaction and pleasure; but a strong external pressure on the structure of the individual. If you want to become the object of consumption, the product must become a symbol. Therefore, we are spending is no longer a material part of the product itself, but expressed by commodity / delivery meaning of symbols. He further pointed out that the object / commodity into a symbol of the status of the system, it is said that the relationship between human beings at the same time into a kind of consumption and the relationship between the consumer, and consumer and action is symbolic of the intermediary.

Baudrillard believes that the <Consumption> refers to what? To put it simply: in a modern society, the consumer is the cultural fabric of society as a whole. In his two books: complex system and consumer society, we can think of the consumer, he briefly summarized the characteristics of a few. Consumption are: (1) to the grand object of the scene showed a number of ways to convey a meaning of the law; (2) the consumer is the system, or code is ideographic; (3) the consumer is also a manipulation of meaning kinds of laws; (4) languages such as consumption, is a communication system. (5) consumption is a switching system. (6) is also the kinds of consumer ethics, it is a system of values; (7) consumption is a function of social species; (8) and even consumption itself is a structural organization; (9) consumption is a collective phenomenon; (10) consumption is the difference between the product of individual differences, (11) Consumer information is a combination of pop out of the process of circulation; (12) consumption itself is isolated with the marker of individual action, (13) is also the kinds of unconscious consumption constraints, such constraints At the same time from the symbolic system and the political and economic system. (14) The most important thing is: everything (including people) have become the object of consumption. To sum up, sum up a conclusion: as water consumption, infiltration into the relationship between the layers of modern society, human beings can be obtained from the water required to obtain pleasure, but also can be trapped by water, not out of any consumer elements.
Baudrillard's point of view for the consumer: the community as a whole culture is <Consumption>.
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Answer 3

Jean Baudrillard to the concept of consumption, in 1968, were published in the system (Le Systeme des objects, 1968, trans. 1996) as well as the 1970 Consumer Society (The consumer society. Myths and structures) can see his point of view for the interpretation of consumer different from other scholars. Baudrillard, we can not ignore this book and the publication of the book written by the historical background at that time. At that time, Western society, especially in France where he is facing is this: the cold war - that is, an international security crisis. But the material life of human history to reach the first peak, the number of Western education the first time reached a peak, and opening up people's political participation, labor the first time to enjoy the best social welfare policy, the majority of money to do more than leisure. Business and economic scholars in order to stimulate economic development, encourage consumption and keep the production of the invention a wide range of consumer products, a wide range of material to the spirit of leisure and cultural fields, can the consumer. Therefore, the vitality of the whole community actively involved in the ranks of consumption activities. Mass consumption and strong, large-scale shopping center there, the operation debit card is also the birth of this period. Therefore, in the face of dramatic changes in society, the spread of material and cultural life, the spread of capitalist expansion, he thought (or said to be the face of a reflection of contemporary society), who were the main face of the modern world has unconsciously led astray for a variety of objects, as well as control of the sensory object, perception, thinking and behavior. Baudrillard therefore advocate: consumption is a complex and positive relationship between objects, and this relationship laid the entire cultural system. In his view, the consumer is no longer just an object of exchange and consumption, but things are organized into the structure of symbolic significance. Refers to the individual consumer is not done, and then get a happy, satisfaction and pleasure; but a strong external pressure on the structure of the individual. If you want to become the object of consumption, the product must become a symbol. Therefore, we are spending is no longer a material part of the product itself, but expressed by commodity / delivery meaning of symbols. He further pointed out that the object / commodity into a symbol of the status of the system, it is said that the relationship between human beings at the same time into a kind of consumption and the relationship between the consumer, and consumer and action is symbolic of the intermediary.

Baudrillard believes that the <Consumption> refers to what? To put it simply: in a modern society, the consumer is the cultural fabric of society as a whole. In his two books: complex system and consumer society, we can think of the consumer, he briefly summarized the characteristics of a few. Consumption are: (1) to the grand object of the scene showed a number of ways to convey a meaning of the law; (2) the consumer is the system, or code is ideographic; (3) the consumer is also a manipulation of meaning kinds of laws; (4) languages such as consumption, is a communication system. (5) consumption is a switching system. (6) is also the kinds of consumer ethics, it is a system of values; (7) consumption is a function of social species; (8) and even consumption itself is a structural organization; (9) consumption is a collective phenomenon; (10) consumption is the difference between the product of individual differences, (11) Consumer information is a combination of pop out of the process of circulation; (12) consumption itself is isolated with the marker of individual action, (13) is also the kinds of unconscious consumption constraints, such constraints At the same time from the symbolic system and the political and economic system. (14) The most important thing is: everything (including people) have become the object of consumption. To sum up, sum up a conclusion: as water consumption, infiltration into the relationship between the layers of modern society, human beings can be obtained from the water required to obtain pleasure, but also can be trapped by water, not out of any consumer elements.
Baudrillard's point of view for the consumer: the community as a whole culture is

Answer 4

"Unique Baudrillard theory to consumption" Jean Baudrillard consumes one concept with regard to, in the thing system (Le Systeme des objects coming out in 1968, 1968, trans. 1996) and 1970 consume society (The consumer society. Myths and structures) can perceive him to the annotation consuming a viewpoint's and scholar's block of wood is other same. We have no way to ignore Baudrillard writing this book and publishing this book historical setting that time. West society that time , being that France got along by him, is confronted with especially: Cold war- - is just a state security crisis. The material life reaches human being history's in any case first heyday, the west is educated number first time to reach a peak , the people participation in political affairs is opened to the outside world, the labourer enjoys the most perfect public welfare policy first , the majority has spare money to do the livelihood lying fallow. Enterprise and the economy scholar are to stimulate the economy development , encourage consumption , produce the product , a great variety inventing various consumption unceasingly, from matter to spirit, the culture lying fallow waits for a field , consume all. Therefore, the entire society vigour throws into flexible ranks of consumption actively. Strenuously strong , large-scale the masses consumption emporium appears , the charge card services here period also comes into being. And therefore, face acute alteration of society, chronic model of the cultural and material life ? ? capitalism spreads dilating , that he thinks (or speaks is to face one kind of self-examination) , person of the present age society , this main body faces the work thing modern times world , is not already confused by various article conscientiously, the sense organ having been controlled by the article , consciousness , thought and behavior. Baudrillard advocates that therefore: But relation consuming active between being a thing and a thing, this has concerned but establish entire culture systematically. He thinks that no longer, consumption is only the article exchange and consumes, using , is to organize the structure becoming sign significance but with object. Consumption not being that the finger is particular have made some of miscellaneous ? N , then out of, happy to gain , is satisfied with with pleasant sensation; But be that a kind of is strong exert pressure in particular external structure. If needing to become the marriage partner who consumes,the product must need to become a sign. But therefore, what consumed by us , be a commodity no longer self matter headquarter share, is sign significance expressed/ delivery by commodity. He goes a step further pointing out , the commodity changes from the thing/ becoming systematic sign position, the relation having expressed human being's also right away changes into one kind of consumption and the relation being consumed also at the same time , the sign is to consume the intermediary agent with action but. Is that the that Baudrillard regards as is pointed to miscellaneous ? N? Say simplely: Structure being in modern society lining , consuming to be entire society culture. Depend on his two book: In thing system and consumption society, we can sum up in several characteristics briefly with the consumption that he regards as. Consumption is: (1) shows a lot of articles way out with a grand occasion , comes to communicate one kind of the significance law out; (2) consumption it is system, or magic figure code, to be ideographic; (3) consumption is also to control ideographic one kind of law; (4) consumption looks like kind of language , is to link system up kind. (5) consumption is to exchange system. (6) consumption is also kind of code of ethics , it is one kind of the outlook on values system; (7) consumes the function being also kind of society; That (8) consumes self even is architectural organization right away; (9) consumption is a collective phenomenon; (10) consumes the outcome being to differentiate an individual difference (, (11) consumption is to hand down the process information combination being in popular going out; (12) consumes self it is kind to isolate from the action labeling an individual (, (13) consumption is also that the kind is unconscious restraining , this restrains at the same time coming from sign system and the politics economic setup. (14) the most important being: Marriage partner who become, but consumes any object (include person). A conclusion making a long story short , being summed up as out: Consume the relation seeping through layer-upon-layer becoming a member of modern society like water,human being is delighted to may gain what needs , gains from water , may be bottled up by water but also , isolate self from any numerator consuming without end. Baudrillard viewpoint to consumption: Entire society culture is .

Answer 5

Jean Baudrillard to the concept of consumption, in 1968, were published in the system (Le Systeme des objects, 1968, trans. 1996) as well as the 1970 Consumer Society (The consumer society. Myths and structures) can see his point of view for the interpretation of consumer different from other scholars. Baudrillard, we can not ignore this book and the publication of the book written by the historical background at that time. At that time, Western society, especially in France where he is facing is this: the cold war - that is, an international security crisis. But the material life of human history to reach the first peak, the number of Western education the first time reached a peak, and opening up people's political participation, labor the first time to enjoy the best social welfare policy, the majority of money to do more than leisure. Business and economic scholars in order to stimulate economic development, encourage consumption and keep the production of the invention a wide range of consumer products, a wide range of material to the spirit of leisure and cultural fields, can the consumer. Therefore, the vitality of the whole community actively involved in the ranks of consumption activities. Mass consumption and strong, large-scale shopping center there, the operation debit card is also the birth of this period. Therefore, in the face of dramatic changes in society, the spread of material and cultural life, the spread of capitalist expansion, he thought (or said to be the face of a reflection of contemporary society), who were the main face of the modern world has unconsciously led astray for a variety of objects, as well as control of the sensory object, perception, thinking and behavior. Baudrillard therefore advocate: consumption is a complex and positive relationship between objects, and this relationship laid the entire cultural system. In his view, the consumer is no longer just an object of exchange and consumption, but things are organized into the structure of symbolic significance. Refers to the individual consumer is not done, and then get a happy, satisfaction and pleasure; but a strong external pressure on the structure of the individual. If you want to become the object of consumption, the product must become a symbol. Therefore, we are spending is no longer a material part of the product itself, but expressed by commodity / delivery meaning of symbols. He further pointed out that the object / commodity into a symbol of the status of the system, it is said that the relationship between human beings at the same time into a kind of consumption and the relationship between the consumer, and consumer and action is symbolic of the intermediary.