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摘要:近年来植入式广告越来越受到广告主青睐,90后也因突出的群体个性备受关注。本文在此时代背景下,首先通过引用多份调研报告的数据,描述了植入式广告和90后生活方式的特点,... 摘要:近年来植入式广告越来越受到广告主青睐,90后也因突出的群体个性备受关注。本文在此时代背景下,首先通过引用多份调研报告的数据,描述了植入式广告和90后生活方式的特点,并且运用回归分析法,分析植入式广告对90后的影响,发现后者在经济、心理和社会层面容易影响和驱动。本文运用归纳法,试图在分析问题的基础上提出针对90后可借鉴的植入式广告营销对策,从媒介终端和信息内涵两方面进行思考。此外,还根据90后的消费习惯提出制定植入式广告策略时应注意的问题和方法。
关键词:植入式广告,90后,融合,娱乐化,互动
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菜茑阿八
2009-05-19 · TA获得超过227个赞
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Abstract: In recent years more and more implantable advertisers advertising favor, 90 after the group also highlighted the personalized attention. (摘要:近年来植入式广告越来越受到广告主青睐,90后也因突出的群体个性备受关注。)In this paper, against the background of this era, first of all, the adoption of the report cited a number of research data, describes the 90 implanted after advertising and lifestyle characteristics, and the use of regression analysis, analysis of implant-up ads on the impact of post-90, found in the economic, psychological and social dimensions of the impact and drive easily.(本文在此时代背景下,首先通过引用多份调研报告的数据,描述了植入式广告和90后生活方式的特点,并且运用回归分析法,分析植入式广告对90后的影响,发现后者在经济、心理和社会层面容易影响和驱动。) In this paper, the use of inductive method, trying to analyze problems based on the draw for the 90 after the implantation of advertising marketing strategy, from the media and information terminals think the connotation of both. (本文运用归纳法,试图在分析问题的基础上提出针对90后可借鉴的植入式广告营销对策,从媒介终端和信息内涵两方面进行思考。)In addition, in accordance with the spending habits of 90 after the implantation of the development of advertising strategy should pay attention to issues and approaches. (此外,还根据90后的消费习惯提出制定植入式广告策略时应注意的问题和方法。


Key words: implant-up ads, 90, the integration of entertainment, interactive(关键词:植入式广告,90后,融合,娱乐化,互动)
宝珠biubiubiu
2009-05-19 · TA获得超过100个赞
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Implanted in recent years more and more advertisers advertising favor, 90 after the group also highlighted the personalized attention. In this paper, against the background of this era, first of all, the adoption of the report cited a number of research data, describes the 90 implanted after advertising and lifestyle characteristics, and the use of regression analysis, analysis of implant-up ads on the impact of post-90, found in the economic, psychological and social dimensions of the impact and drive easily. In this paper, the use of inductive method, trying to analyze problems based on the draw for the 90 after the implantation of advertising marketing strategy, from the media and information terminals think the connotation of both. In addition, in accordance with the spending habits of 90 after the implantation of the development of advertising strategy should pay attention to issues and approaches.

植入式广告Implantable ad

90后After 90

融合Integration

娱乐化Entertainment

互动Interactive
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風▎焱へ连城5a0
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Summary: The planting into type advertisement is being favored by the ad owner in recent years because after 90 too because the outstanding colony individual character receive much concern. This text passes the data which quote many research reports at first under the background at this age, have described the characteristic of the life style after the planting into type advertisement and 90, and use and return to the analytic approach, analyze advertisement to influence behind the 90 of planting into etc., find the latter in economic, psychology and social aspect easy to influence and urge. This text uses induction, the planting into type advertising marketing countermeasure that can be drawn lessons from after attempting to put forward to 90 on the basis of analyzing the question, think deeply in two respects of terminal from media and information intension. In addition, also put forward question and method that should be paid attention to while making the planting into type advertising tactics according to the consumption habit after 90.
Keyword: The planting into type advertisement, after 90, merge, amusement, interdynamic
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shmily0112
2009-05-19 · 超过15用户采纳过TA的回答
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This years Product Placements become more and more aquaintable, the 90's are becoming topics of most concern. In this paper, the feature of Product Placements and the life style of 90's generation are described by means of numbers of survey and regression analysis. We found that the 90's generation are very easy to effect with economy, psychology and society. In the paper, regression analysis is used to propose a mardeting strategy of Product Placements. Furthermore,this article introduces the requirements and matters need attention of Product Placements strategy by the consumption habit of 90's generation.

Key words: Product Placements , The 90's generation, Inosculate, Entertainment, Interactive

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