Question

可不可以麻烦帮我翻译一下，谢谢

一、市场营销环境在企业发展中的重要性
　　1.保证了产品开发迈向高科技的发展轨道随着如今科学技术快速发展，许多的高新技术被引入到企业内部的生产和发展中，而且这些产品在使用上也越来越被更多的人接受，由于市场营销环境的刺激和影响，企业为了在行业中能够保持稳固的地位，在产品的品质上大下功夫，加大了企业内部产品质量方面的技术投入，并且顺应现代信息时代的发展，引入计算机等高新技术，使企业内部的创新能力得到提升，这同时也是企业减少营销风险的最好的途径。因此，目前企业要增强企业的市场竞争力，我们需要不断提高产品，服务的质量。
　　2.确保企业营销朝着现代化营销方面发展由于当前市场经济的发展，企业的市场营销方式已经发生了翻天覆地的变化，主要是把原来那种以市场为主体的营销模式，转变成以消费者为主体的消费模式，更加注重消费者的消费特点、习惯以及需求;在产品营销方面，把过去那种看重产品的销量转化为看重产品的质量，更加注重产品的本质-为消费者服务由于产品的质量有了保证，这样让消费者更加的信任企业，企业受营销环境的影响，创新产品，打造属于自己的品牌，在产品的推广方面，更加注重与消费者的互动，这样企业在各个方面不断的改进，运用现代营销方法，例如通过手机营销、QQ营销等多种现代营销方式，确保企业营销朝着现代化营销方面发展，这样企业才能顺应时代的发展，不被社会淘汰。
　　二、在变化的营销环境中企业能够发展的有效方法
　　1、步调一致。步调一致指的是企业要在同类型的企业中，在有一定的资金作保障的前提下，企业内部的人力和物力充足的时候，要时刻保持与同类型企业同步，防止被同类产品市场淘汰。每一类型产品的市场竞争者都很多，如果企业出风头，在自己实力不是很强的前提下，还要和比较强大的企业相互抗衡，其结果必定是被击败，导致企业灭亡，而企业如果和其他同类企业保持步调一致，这样企业有可能被保留下来，并且能够继续发展壮大也是有可能的。
　　2、产品的开发。顾客是微观环境要素的一部分，如果顾客对所买到的商品不满意，或者商品在使用上满足不了他们，这样就会使得产品的营销市场缺失，因此就需要企业要加大对新产品的研发投入，结合顾客的需求，尽可能的开发出新型的产品，以满足他们的需求。还有一点就是，在开发的过程中也要把宣传的工作做好，弥补因为开发的时间太长，顾客对产品的认知上的空白。
　　3、不断的改变和调整。这一方式也被叫做扭转策略。一般是指当微观环境发生改变时，消费者对企业的产品需求上下降，企业所采取的一种手段，以扭转消费者对产品的消费需求，从而提升了产品的销售市场。这里企业要根据不同的消费人群和消费观念，做出不同的应对措施，例如有理性消费的和冲动型消费的。可运用把部分商品做促销，把商品图片做成宣传海报，也可选用名人做宣传等多种方式以促进消费。
　　4、差别战略。企业要充分的了解消费区域人均的消费水平，在价格的设置上可根据消费者购买能力的不同做出相应的调整，让价格有一定的差别，以适应不同人群的消费观念。通常企业可采取换包装规格，在保证产品质量的基础上，降低生产的成本。
　　5、转移的政策。如产品在这个市场上销售不是很好，或者市场竞争力很大，导致产品滞销，企业应该根据市场调研部门的调查，结合产品的生产日期，尽快的转移到其他的市场上去。这里需要企业在转移前有缜密的调查研究，有计划性的转移，不要盲目的转移。
　　

Answer 1

First, the importance of the marketing environment in the enterprise development
1. To ensure that the product development towards high-tech development track with the rapid development of science and technology today, many of the high-tech is introduced into the internal production and development, but also in the use of these products by more and more accepted, due to the stimulation and the impact of marketing environment, companies in the industry in order to maintain a solid position in product quality big efforts, increase the technological input internal product quality, and conform to the modern information age development, the introduction of computers and other high-tech, so that internal innovation capability has been improved, which is also the best way of marketing companies to reduce risk. Therefore, enterprises should enhance their market competitiveness, we need to continuously improve products and service quality.
2. Ensure that corporate marketing towards the development of modern marketing, because of the current market economy, the company's marketing approach has undergone enormous changes, mainly the original kind of market as the main marketing mode, into consumer the main mode of consumption, pay more attention to consumer characteristics, habits and needs; in product marketing, the value of products sold in the past that value into the quality of products, pay more attention to the nature of the product - service to consumers as the product is With quality assurance, so give consumers more confidence enterprises, enterprises affected by the marketing environment, innovative products, create their own brand, in the promotion of the product, consumers pay more attention and interaction, so that enterprises continue in all areas improvement, use of modern marketing methods, such as through mobile marketing, QQ marketing and other modern marketing methods to ensure the modernization of corporate marketing towards marketing aspects of development, so that enterprises can follow the development of the times, not be eliminated.
Second, effective methods of marketing in a changing business environment, able to develop
1, in unison. Unison referring to the company to the same type of enterprise, in the case of certain funds for the protection of the premise, internal human and material resources adequate time, to keep pace with the same type of business, and prevent similar products out of the market . Each type of product market competitors are many, if companies limelight, in their own strength is not strong premise, but also, and more powerful companies compete with each other, the result is bound to be defeated, which causes death, while business if and other similar enterprises to keep pace, so that enterprises are likely to be retained and can continue to grow is possible.
2, product development. Customer is part of the micro environmental factors, if customers are not satisfied with the purchase of goods or merchandise can not meet them in the use, which would make the marketing of products missing markets, hence the need for enterprises to increase R & D for new products investment, combined with customer needs, as much as possible to develop new products to meet their needs. Another point is that, in the development process should also publicize the good, because the development time to make up for too long, customers on product knowledge gaps.
3, constant changes and adjustments. This approach is also known as reverse strategy. Generally refers to when the micro-environment changes, consumer demand for the company's products declined, adopted by enterprises as a means to reverse the consumer demand for consumer products, so as to enhance the sales market of the product. Here enterprises according to different consumer groups and consumer attitudes, make a different response, for example, rational consumption and impulse spending. May apply to some of the goods do promotions, the commodity picture made posters, celebrities can also be used to advertise a variety of ways to promote consumption.
4, the difference strategy. Enterprises should fully understand the level of consumption per capita consumption areas, the price is set to make the appropriate adjustments depending on the ability of consumers to buy, so the price is somewhat different, in order to adapt to consumer attitudes of different groups. Typically companies can take for packaging specifications, to ensure product quality, based on the lower cost of production.
5, the transfer policy. If a product on the market is not very good, or great market competitiveness, leading to sluggish sales, companies should be based on the survey of the market research sector, with the production date, shift to other markets as soon as possible up. It should enterprises in the metastasis careful research, have planned transfer, do not blindly transfer.

绝非本人操作

追问

亲，你自己翻译的还是机器翻译的？

追答

都说了非本人操作