请各位大大帮忙翻译一下,好吗? 50

过几天我要演讲啊,我的英语水平实在不咋地,想翻译也翻译不出来,为了不出丑,希望哪位大大能够好心帮一下忙,我多给你点积分。帮帮忙!!!Frigidaire牌冰箱各位早上好!... 过几天我要演讲啊,我的英语水平实在不咋地,想翻译也翻译不出来,为了不出丑,希望哪位大大能够好心帮一下忙,我多给你点积分。帮帮忙!!!

Frigidaire牌冰箱

各位早上好!老师早上好!

今天我要讲得是一则Frigidaire冰箱的广告,其实评价一则广告不应该简单地看广告本身。在我看来,一则广告的成功与否应该包括两个方面,一是广告本身,是否能引起消费者的注意,吸引大众的眼球。二是广告是否与产品的诉求点吻合一致,而不是张冠李戴,与产品毫不匹配。

在写广告前,撰稿者应该先熟悉广告产品,分清产品的优势和劣势,趋利避害,挖掘产品潜在的顾客。产品的诉求点是什么?那么广告也应该重视什么。

Frigidaire冰箱突出的是其牢固耐用的特性。那么广告也就应该从牢固耐用这一方面着手。而究竟应该如何突出冰箱的这一特性呢?该广告则非常幽默地写道“in the past 15 years,I have had 5 husbands,104alimony clecks”。

当然,这是写虚的手法,广告以女子的自述开篇,仿佛一个故事,平易近人,似只是在和别人拉拉家常,没有丝毫寻常广告的枯燥乏味感。读者在看到这部分内容时,会产生亲切和好奇心,吸引读者继续往下看。

15 years,5 husbands,104 alimony clecks。三句话就提供了三组数据,虽然没有提到广告产品,但读者在读过这三句话时,就会自然而然地产生一种岁月感,联想到时间的久远,营造出一种心理环境,进而为下一步突出产品的坚固耐用做好了蓄势准备。

行文至此,广告内容中尚未出现一点有关Frigidaire冰箱特性的介绍,然而当读者读到“and one refrigerator,A Frigidaire.”时,便会情不自禁地联想到Frigidaire冰箱的牢固耐用。15、5、104和one一对比,效果立竿见影。这里采用的是对比的手法,在不经意间形成强烈的反差。

一台Frigidaire冰箱伴随着女子走过了15年的岁月,而在这15年中,她已经换了5任丈夫,领到了104张赡养费的支票。或许是意外收获,撰稿者也没有想到的是当人们想到Frigidaire冰箱时,便会不由自主地联想到“忠诚、信用”。从而大大地提升了产品在消费者心中的地位。

毫无疑问,这则广告非常成功,不论是对产品特性的切入点,还是广告本身的妙趣横生,都让它充满了说服力。而以讲故事的形式开头,则更加大了公众的关注度。寥寥数语,却胜过万千。

文字和图片的结合,图文并茂,在加强故事性和叙述性的同时,也让该广告有了一种感情情绪,从而与它的感性诉求相切合。而再与广告正文相联系,不由打动了消费者的心理防线。

然而,若说该广告的劣势,也并不是没有。广告在强调Frigidaire冰箱牢固耐用的同时,也会给人“呆板、僵硬、缺乏生趣”的印象。

That all!Thank you!
呜呜~~~在线翻译就不需要了,那里错误太多,希望有精深英语的大大能帮帮忙,如果你是用的在线翻译,那也请修改一下嘛,我水平有限,即使知道哪里错误也不会改正啊!
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You good morning! Teachers Good morning! Today, I speak to is a Frigidaire refrigerator ad, in fact, evaluation of an ad should not simply look at the ads themselves. In my view, an ad's success should include two aspects: 1 ad itself, it can cause the consumer's attention, attracting the attention of the public. The second is whether the advertising and product demands anastomosis point line, rather than Zhangguanlidai, and products without match. In writing before the advertisements, the contributors should be familiar with the first advertising products, to distinguish products of the advantages and disadvantages, trapped inside a mining products potential customers. Product demand is what » So what should pay attention to ads.
Frigidaire refrigerator prominent is the durability of its strong features. So advertising will be strong durable this regard from the start. And how should we highlight the characteristics of the refrigerator? » The ads are very humorous wrote "in the past 15 years, I have had 5 husbands, 104alimony clecks".
Of course, this is the way to write false, advertising to women's self opening, as if to tell a story, amiable, it is only in Latin America Lajia Chang and others, do not have the slightest sense of unusual ads boring. Readers see in this part, will have a cordial and curious, to attract readers to Read. 15 years, 5 husbands, 104 alimony clecks. Three sentences on the provision of the three sets of data, although no mention of advertising products, but readers have read it in three sentences, it will automatically create a sense of time, think of the long time, creating a psychological environment, The next step for further highlighted the durable products do a good job in preparing the ready.
Reads now, there has not been content of the ads point of Frigidaire refrigerators, but when a reader to read "and one refrigerator, A Frigidaire." When they can not help but think of a strong durable Frigidaire refrigerators. 15,5,104 and one of a contrast, the immediate effect. Here is a comparison of the way, inadvertently create a strong contrast.
A Frigidaire refrigerator accompanied by a woman passed 15 years, and in these 15 years, she has a 5-for-husband, received a 104 alimony checks. Perhaps the windfall, the contributors have not thought of is when people think of Frigidaire refrigerators, who could not help but to think that would be "loyalty, and credit." Thereby greatly enhancing the product's status in the hearts of consumers. There is no doubt that it was, very successful, whether it is the product of the entry points, or your own fun, it is full of convincing. And to a story in the form of the beginning, even intensify the public's attention. A few words, but better than the thousands.
The combination of text and pictures, text, in strengthening the narrative and descriptive, but also to the ad with a feeling emotional, and its emotional appeal of the suit. And with the text ads linked to the consumer was not touched the psychological line of defense. However, the disadvantage of the advertisement said, is not. Ads emphasizing the durability of Frigidaire refrigerators firmly at the same time, people will be "inflexible and rigid, lack of Shengqu" impression.

提分呀!!!!!!!!!!!!!!
小巫嚣张
2008-06-14
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2008-06-15
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Frigidaire refrigerator licence

everyone good morning!

Today, I speak to is a Frigidaire refrigerator ad, in fact, evaluation of an ad should not simply look at the ads themselves. In my view, an ad's success should include two aspects: 1 ad itself, it can cause the consumer's attention, attracting the attention of the public. The second is whether the advertising and product demands anastomosis point line, rather than Zhangguanlidai, and products without match.

In writing before the advertisements, the contributors should be familiar with the first advertising products, to distinguish products of the advantages and disadvantages, trapped inside a mining products potential customers. Product demand is what » So what should pay attention to ads.

Frigidaire refrigerator prominent is the durability of its strong features. So advertising will be strong durable this regard from the start. And how should we highlight the characteristics of the refrigerator? » The ads are very humorous wrote "in the past 15 years, I have had 5 husbands, 104alimony clecks".

Of course, this is the way to write false, advertising to women's self opening, as if to tell a story, amiable, it is only in Latin America Lajia Chang and others, do not have the slightest sense of unusual ads boring. Readers see in this part, will have a cordial and curious, to attract readers to Read.

15 years, 5 husbands, 104 alimony clecks. Three sentences on the provision of the three sets of data, although no mention of advertising products, but readers have read it in three sentences, it will automatically create a sense of time, think of the long time, creating a psychological environment, The next step for further highlighted the durable products do a good job in preparing the ready.

Reads now, there has not been content of the ads point of Frigidaire refrigerators, but when a reader to read "and one refrigerator, A Frigidaire." When they can not help but think of a strong durable Frigidaire refrigerators. 15,5,104 and one of a contrast, the immediate effect. Here is a comparison of the way, inadvertently create a strong contrast.

A Frigidaire refrigerator accompanied by a woman passed 15 years, and in these 15 years, she has a 5-for-husband, received a 104 alimony checks. Perhaps the windfall, the contributors have not thought of is when people think of Frigidaire refrigerators, who could not help but to think that would be "loyalty, and credit." Thereby greatly enhancing the product's status in the hearts of consumers.

There is no doubt that it was, very successful, whether it is the product of the entry points, or your own fun, it is full of convincing. And to a story in the form of the beginning, even intensify the public's attention. A few words, but better than the thousands.

The combination of text and pictures, text, in strengthening the narrative and descriptive, but also to the ad with a feeling emotional, and its emotional appeal of the suit. And with the text ads linked to the consumer was not touched the psychological line of defense.

However, the disadvantage of the advertisement said, is not. Ads emphasizing the durability of Frigidaire refrigerators firmly at the same time, people will be "inflexible and rigid, lack of Shengqu" impression.

That all! Thank you!
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