Question

毕业论文摘要 英文翻译 急急急！

名人代言的创新手法

摘 要

在众多明星充当产品代言人的今天，要真正把代言人的特点与品牌形象结合起来，并最大化地、立体地挖掘明星代言人的价值，并非一件易事，绝不是一个广告就可以完成的任务，而是一个系统工程。名人代言就是要通过代言人的活用，使其贯穿在整合传播活动的始终，成为品牌的灵魂人物，从而发挥其最大的价值，为品牌创造更多的资产。
名人广告的效果受名人可信度的影响,名人可信度包括吸引力、专业性与可靠性3个要素,专业性与可靠性对名人广告的效果具有积极的影响,吸引力对广告效果的影响受名人与广告商品间关系的一致性制约,名人形象与商品形象一致性进一步说明了名人广告对消费者产生影响的具体过程,在名人广告中名人形象与商品形象的一致性是影响广告效果的决定性因素。
利用广告代言人来代言产品就是相当常见的营销手法，因为使用广告代言人作为与消费者沟通的桥梁，除了可以让消费者快速认识产品外，更可以藉由广告代言人的推荐及背书，提高品牌的辨识度及不同于其它品牌的独特性，进而提升产品的广告效果并强化产品在消费者心中的正面印象。
本文主要通过对现有的名人代言方法，来分析当前名人广告所使用的创新手法，从而理出现今为消费者欢迎和喜爱的名人代言手法，并明确名人代言要注意的各方面问题以及在今后的名人代言广告中要注意的要点。

关键词：名人代言；创新；广告；方法

只翻译第2段和第4段即可！谢谢高手！我明天要交阿！这两段实在是不行了~~~~~~~

Answer 1

参考一下,希望能帮到lz

Celebrities speak of innovative practices

Abstract

Among the many stars as spokesmen of the product today, to really the voice of the combination of features and brand image, and maximize, three-dimensional star to tap the value of spokesmen, is not an easy task, not an ad on the tasks to be completed , But a systems engineering. Celebrity is to speak through the voice to use, it runs through the integration of communications activities has become the soul of brand characters, its maximum value for the brand to create more assets.
Celebrity ads by the effect of the impact of celebrity credibility, including the attraction of celebrity credibility, professionalism and reliability of three elements, professionalism and reliability of the results of the celebrity ads have a positive impact on the attractiveness of the effect of advertising The impact of celebrity and advertising of goods between the consistency of constraints, celebrity image and the image consistency of goods further explanation of the celebrities have an impact on consumer advertising for the specific process, in the image of celebrity celebrities in advertising and commodity image of the impact of advertising is consistency of results The decisive factor.
Use your voice to speak products is a common marketing practices, the use of advertising and consumer advocate as a bridge for communication, not only to consumers quickly recognize products, but also by advertising spokesman for the recommendation and endorsement, enhance brand Identification of and different from other brands of unique, then the advertising effect of upgrading our products and enhance the positive impression on the minds of consumers.
In this paper, mainly through the existing method of celebrities speak to an analysis of the current celebrity ads by the use of innovative practices, Li Chu today to welcome and consumer favorite celebrity speak practices, and clearly speak to the attention of celebrity in all its aspects and in the future The celebrities speak in the ad to the attention of the points.

Key words: celebrities speak; innovation; advertising; methods

Answer 2

第2段:
The result of celebrity's advertisement is influenced by celebrity's credibility, celebrity's credibility includes 3 key elements of appeal, professional lines and dependability, professional lines and dependability have positive influence on the result of celebrity's advertisement, the impact on advertising result of appeal receives the consistency restriction of the relation among celebrities and advertising goods, celebrity's image and goods image consistency have further explained the concrete course that celebrity's advertisement exerts an influence on consumers, celebrity's image and consistency of the goods image are to influence the decisive factor of the advertising result in celebrity's advertisement.

第4段:
This text mainly through speak on behalf method to existing celebrity, come, analyze celebrity innovative tactics advertisement uses at present, pay attention to, appear, speak on behalf tactics for celebrity that consumer welcome and like today, define celebrity speak on behalf of various fields question that should pay attention to and speak on behalf main point that should pay attention to among the advertisement in celebrity in the future.