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Businessesarewitnessingadifficulttime,whichhasinturnproducedinfluenceonconsumers’desi... Businesses are witnessing a difficult time, which has in turn produced influence on consumers’ desire to go green. However, shoppers are still laying stress on environmental concerns.
Two thirds of customers say that environmental considerations inform their purchases to the same degree as they did a year ago, while more than a quarter say that they are now even better aware of the environmental effect on what they buy.
This may help to influence how shops store goods on their shelves. And the companies should still make efforts to become more environmentally friendly. Two out of three people think it is important to buy from environmentally responsible companies, with about one in seven saying that they had even decided to take their custom elsewhere if they felt a company’s environmental reputation was not good enough.
Harry Morrison, chief executive(主管)of the Carbon Trust, sympathizes:“I understand this situation where survival is very important now. But from environmental considerations, the clock is ticking—we don’t have much time. In addition, cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand.”
Larger companies have an extra motivation to look at reducing their carbon footprint, as new rules next year will require businesses to buy carbon allowances to make up for their emissions(排放). Those that have taken early action will have a head start. More than two thirds of consumers are not clear about which companies are environmentally responsible. This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers.
The Carbon Trust believes that it can help by informing customers about the good work companies are doing. “When companies are granted(授予)the standard, they can use a logo(标识)in all their marketing which makes it clear that they are working towards cutting emissions,” Mr. Morrison said.
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2013-08-18 · TA获得超过111个赞
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企业正在见证一个困难的时间,反过来又产生影响消费者的欲望去绿色。然而,消费者仍强调环境问题。
  三分之二的客户说,环境问题的通知他们购买到相同的程度一年前一样,而超过四分之一的说,他们现在甚至更好的意识到环境影响他们买些什么。
  这可能有助于影响商店商店货物架上的。和公司仍然应该努力变得更加环保。三分之二的人认为它是重要的购买对环境负责的公司,约有百分之十的说,他们甚至决定把他们的自定义其他地方如果他们觉得一个公司的环境声誉不够好。
  哈里·莫里森,首席执行官(主管)的碳信托,体贴:“我理解这情况是非常重要的现在生存。但是从环境考虑,时钟滴答作响的我们没有那么多的时间。此外,削减碳有立竿见影的效果随着成本下降和中期效益的品牌。”
  大公司有一个额外的动机看减少他们的碳足迹,明年的新规则将要求企业购买碳补贴来弥补他们的排放(排放)。那些已经早早采取行动将有一个头开始。超过三分之二的消费者并不清楚哪些公司是环保。这表明企业能够继电器显然他们的信息传达给公众将在一个有利的位置来吸引顾客。
  碳信托相信它可以帮助告知客户关于公司正在做的好工作。“当公司授予(授予)标准,他们可以使用一个标志(标识)在他们所有的营销而明确地表示他们正在朝着削减排放,”莫里森说。
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