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报纸的设计不同于艺术设计,它要服从和服务于内容的需要,可以说是戴着手铐脚镣跳舞的艺术,不能也不应随心所欲。本文论述的就是报纸色彩运用中所应坚守的形式美的一些基本规律。一、...
报纸的设计不同于艺术设计,它要服从和服务于内容的需要,可以说是戴着手铐脚镣跳舞的艺术,不能也不应随心所欲。本文论述的就是报纸色彩运用中所应坚守的形式美的一些基本规律。
一、 和谐美。色彩的和谐就是要使人的视觉产生愉悦感,更要使人的精神世界产生愉悦感,从而得到放松和升华。在报纸版面设计中标题、正文、图片、线框、刊头等版面要素的色彩运用都要注意色彩和谐的问题。尤其是标题色彩的运用,必须慎之又慎,充分注意色彩与正文内容的搭配,看色彩的视觉效果、情感效果、象征效果与正文是否相符,要有“天衣云锦用在我”的匠心。一般而言,和谐的色彩搭配有三种常见形式:一是同色系颜色的搭配,即在版面上用同一色系的色彩,仅在色彩的明度、纯度上作相应变化,如青绿、蓝绿、蓝同属中性色系,红、橙、橙黄、黄属暖色系。这些同色系的色彩相配是比较和谐统一的。二是相邻色的搭配,亦即使用色环上相邻近的颜色或使用明度、纯度相近的色彩,如黄与绿、蓝与紫的搭配。这类相邻色搭配起来,明度与纯度较为相近,给人的视觉感受相对较和谐统一。三是补色搭配。在十二种色相环中直径相对的两种颜色是互补色,如红与绿、黄与紫、蓝与橙。这些互补色按一定比例搭配在一起,对比很鲜明,能在版面上起到画龙点睛的作用。版面上以一种颜色为主,以其补色为辅,能使整个版面充满灵气,既有铺陈之章,又有点睛之笔。 展开
一、 和谐美。色彩的和谐就是要使人的视觉产生愉悦感,更要使人的精神世界产生愉悦感,从而得到放松和升华。在报纸版面设计中标题、正文、图片、线框、刊头等版面要素的色彩运用都要注意色彩和谐的问题。尤其是标题色彩的运用,必须慎之又慎,充分注意色彩与正文内容的搭配,看色彩的视觉效果、情感效果、象征效果与正文是否相符,要有“天衣云锦用在我”的匠心。一般而言,和谐的色彩搭配有三种常见形式:一是同色系颜色的搭配,即在版面上用同一色系的色彩,仅在色彩的明度、纯度上作相应变化,如青绿、蓝绿、蓝同属中性色系,红、橙、橙黄、黄属暖色系。这些同色系的色彩相配是比较和谐统一的。二是相邻色的搭配,亦即使用色环上相邻近的颜色或使用明度、纯度相近的色彩,如黄与绿、蓝与紫的搭配。这类相邻色搭配起来,明度与纯度较为相近,给人的视觉感受相对较和谐统一。三是补色搭配。在十二种色相环中直径相对的两种颜色是互补色,如红与绿、黄与紫、蓝与橙。这些互补色按一定比例搭配在一起,对比很鲜明,能在版面上起到画龙点睛的作用。版面上以一种颜色为主,以其补色为辅,能使整个版面充满灵气,既有铺陈之章,又有点睛之笔。 展开
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The design of newspaper is different from that of the art, and it must meet and serve the content need. Someone calls it is the art of "Dancing in handcuff and shackles". It couldn's also shouldn't be designed freewheelingly. This paper discusses some fundimental principles about "style beautiful" which should be persevered in color using of the newspaper.
Firstly, harmonious beautiful. The harmonious of color is to make our views and spirit produce joviality feeling,thus relax and sublime.
In the newspaper layout designing, the title, the text, the pictures, the skretches, and the running head all need to consider using harmonious color, specially the title color, which must be paid extremely care, pays much attention to the matching between the color and the text, and the accordance of color visual effect, the emotion effect, the symbolic effect with the text, "the emperor's clothes cloud brocade uses in me".
Generally speaking, the harmonious color matches has three kinds of forms: One is the homochromy is color matching, namely on the page layout with the identical color department's color, only in the color brilliance, the purity makes the corresponding change, like dark green, the bluish green, blue with is the sex-linked colors department, red, the orange, is orange yellow yellow, is the warm color department. These homochromy departments' colors match are the quite harmonious unifications. Two is neighboring color matching, that is the use color link is photogenic the neighbor color or the use brilliance, the purity close color, like Huang Yulv, blue and purple matching. This kind of neighboring color matches, the brilliance and the purity are close, relative harmoniously unifies for human's visual feeling. Three is the complement color matches. In 12 kind of appearances links the diameter relative two kind of colors are the complementary colors, like red and green, Huang Yuzi, blue and the orange. These complementary colors match according to the certain proportion in the same place, the contrast are very bright, can on the page layout to the function which adds the finishing touch. On page layout take one kind of color primarily, by its complement color as auxiliary, can cause the entire page layout to fill the divine and wonderful spirit, both has lays out the chapter, and a little pen of the eyeball.
Firstly, harmonious beautiful. The harmonious of color is to make our views and spirit produce joviality feeling,thus relax and sublime.
In the newspaper layout designing, the title, the text, the pictures, the skretches, and the running head all need to consider using harmonious color, specially the title color, which must be paid extremely care, pays much attention to the matching between the color and the text, and the accordance of color visual effect, the emotion effect, the symbolic effect with the text, "the emperor's clothes cloud brocade uses in me".
Generally speaking, the harmonious color matches has three kinds of forms: One is the homochromy is color matching, namely on the page layout with the identical color department's color, only in the color brilliance, the purity makes the corresponding change, like dark green, the bluish green, blue with is the sex-linked colors department, red, the orange, is orange yellow yellow, is the warm color department. These homochromy departments' colors match are the quite harmonious unifications. Two is neighboring color matching, that is the use color link is photogenic the neighbor color or the use brilliance, the purity close color, like Huang Yulv, blue and purple matching. This kind of neighboring color matches, the brilliance and the purity are close, relative harmoniously unifies for human's visual feeling. Three is the complement color matches. In 12 kind of appearances links the diameter relative two kind of colors are the complementary colors, like red and green, Huang Yuzi, blue and the orange. These complementary colors match according to the certain proportion in the same place, the contrast are very bright, can on the page layout to the function which adds the finishing touch. On page layout take one kind of color primarily, by its complement color as auxiliary, can cause the entire page layout to fill the divine and wonderful spirit, both has lays out the chapter, and a little pen of the eyeball.
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The newspaper design is different with the artistic design, it must obey and serve the content need, may say wears art which the handcuff foot shackles dances, cannot not be supposed to have one's wish. This article elaborates is beauty of form some basic rules which in the newspaper color utilization should persevere.
First, and is graceful and friendly. The color harmony is must cause human's vision to have 愉悦感, must cause human's inner world to have 愉悦感, thus obtains relaxes with the sublimation. In the newspaper layout the title, the main text, the picture, the line frame, the publication prime page layout essential factor color utilization all needs to pay attention to the color harmonious question. The title color utilization, must be extremely careful in particular, fully pays attention to the color and main text content matching, looked color visual effect, emotion effect, symbolic effect and main text whether do tally, must have "the emperor's clothes cloud brocade uses in me" the ingenuity. Generally speaking, the harmonious color matches has three kind of common forms: One is the homochromy is color matching, namely on the page layout with the identical color department's color, only in the color brilliance, the purity makes the corresponding change, like dark green, the bluish green, blue with is the sex-linked colors department, red, the orange, is orange yellow yellow, is the warm color department. These homochromy departments' colors match are the quite harmonious unifications. Two is neighboring color matching, that is the use color link is photogenic the neighbor color or the use brilliance, the purity close color, like Huang Yulv, blue and purple matching. This kind of neighboring color matches, the brilliance and the purity are close, relative harmoniously unifies for human's visual feeling. Three is the complement color matches. In 12 kind of appearances links the diameter relative two kind of colors are the complementary colors, like red and green, Huang Yuzi, blue and the orange. These complementary colors match according to the certain proportion in the same place, the contrast are very bright, can on the page layout to the function which adds the finishing touch. On page layout take one kind of color primarily, by its complement color as auxiliary, can cause the entire page layout to fill the divine and wonderful spirit, both has lays out the chapter, and a little pen of the eyeball.
First, and is graceful and friendly. The color harmony is must cause human's vision to have 愉悦感, must cause human's inner world to have 愉悦感, thus obtains relaxes with the sublimation. In the newspaper layout the title, the main text, the picture, the line frame, the publication prime page layout essential factor color utilization all needs to pay attention to the color harmonious question. The title color utilization, must be extremely careful in particular, fully pays attention to the color and main text content matching, looked color visual effect, emotion effect, symbolic effect and main text whether do tally, must have "the emperor's clothes cloud brocade uses in me" the ingenuity. Generally speaking, the harmonious color matches has three kind of common forms: One is the homochromy is color matching, namely on the page layout with the identical color department's color, only in the color brilliance, the purity makes the corresponding change, like dark green, the bluish green, blue with is the sex-linked colors department, red, the orange, is orange yellow yellow, is the warm color department. These homochromy departments' colors match are the quite harmonious unifications. Two is neighboring color matching, that is the use color link is photogenic the neighbor color or the use brilliance, the purity close color, like Huang Yulv, blue and purple matching. This kind of neighboring color matches, the brilliance and the purity are close, relative harmoniously unifies for human's visual feeling. Three is the complement color matches. In 12 kind of appearances links the diameter relative two kind of colors are the complementary colors, like red and green, Huang Yuzi, blue and the orange. These complementary colors match according to the certain proportion in the same place, the contrast are very bright, can on the page layout to the function which adds the finishing touch. On page layout take one kind of color primarily, by its complement color as auxiliary, can cause the entire page layout to fill the divine and wonderful spirit, both has lays out the chapter, and a little pen of the eyeball.
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Unlike newspaper design art design, it must be subordinated to and serve the needs of the content, can be said to be wearing shackles dance arts, can not and should not be arbitrariness. This paper addresses the use of color in newspapers is the Xingshimei should adhere to some basic rules. 1, harmonious America. Color harmony is to have a sense of the visual sense, but should have a happy sense of the spiritual world, and thus eased sublimation. Newspaper layout of the title, text, pictures, Xiankuang, included elements of the color of the first page must pay attention to the color harmony. In particular flavor of the title, must ever full attention to color and the text content of the mix to see the colors visual effects, emotional effects, symbolic effects are consistent with the text must be "seamless cloud Kam used in my" artistic. Generally speaking, harmonious colors mix three common forms : First, the background colour with the mix that in with the same layout, the color scheme alone in the dark color, purity, consequential changes, such as dark green, blue, neutral shades are blue, red, orange, orange yellow, yellow is a warm color. These colors match with the scheme is relatively harmonious unity. Second, adjacent color mix, or use colored neighbouring Central photographed or use dark colors, purity similar colors, such as yellow and green, blue and purple mix. Such adjacent colors mix together green and purity is closer, gives the visual impression relatively harmonious unity. Third, fill color mix. Central twelve sexual favours in diameter relative two colours are complementary colors, such as red and green, yellow and purple, blue and orange. These complementary colors mix together at a certain proportion, contrast is clear to play in the lives of the page. , in a color-page, color supplement their fill, make the whole page is full of valuable, both presented the chapter, as well as crowning touch.
是这样的,这个比较准确
是这样的,这个比较准确
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