谁帮我翻译这段英语啊,谢谢啊急!!!
2.TheoreticalBackgroundande-TourismUsageModelStartingwithatheoreticalevaluationofdete...
2. Theoretical Background and e-Tourism Usage Model
Starting with a theoretical evaluation of determinants influencing the use of the Internet for travel planning ,the e-Tourism Usage Model was derived on the basis of previous models concerning relevant fields of research. The following three fields of research proved to be interesting and relevant for deriving the model: i) theories of consumer behaviour,ii)models of decision making in tourism and iii)theories of e-shopping acceptance including the subject of website evaluation. In the following a short overview of existing theories within these fields of interest will be provided.
Based upon these theoretical considerations the “e-Tourism Usage Model”will be introduced.
Theories in consumer behaviours are generally developed to better understand and explain consumer decisions and behaviour. These studies aim to find principles in consumer behaviour to be able to derive practical (Kroeber-Riel&Weinberg,1999; Groppel-Klein,2001). The consumer behaviour research shows two different views in looking at the consumer decision process: the behaviouristic and the neobehaviouristic view of research. While behaviourists are focusing on the observable constructs of stimulating aspects and responses within the consumer decision process,neobehaviourists expand their research on the theoretical and hypothetical constructs interceding between stimuli and responses(Kroeber-Riel,1996). The present study is following the neobehaviouristic research tradition in building upon a three-step structure of consumer behaviour(Freter,1983). This structure was also adopted from(Middleton,1994;Swarbrokke&Horner,1999)to explain tourists’ behaviour during the decision making process. Stimuli within this context consist of endogenous and exogenous factors showing decision relevant characteristics of the consumer. These include consumer’s usage of new technologies as well as variables describing his social and economic environment. The responses show the consumer’s reaction on towards adopting or refusing the use of a certain technology. While individual attitudes and subjective norms form a person’s behavioural intention,an individual’s actual behaviour is the natural consequence(Fishbein&Ajzen,1975). Introducing perceived behavioural contral as an additional determinant of behavioural intention,the TPB was built upon the TRA(Ajzen&Madden,1986). The most common and most adopted theory of accepting a new technology is the TAM(Davis,1989;Davis,Bagozzi,&Warshaw,1989). The TAM states attitude as the central construct influencing the behavioural intention and thereby the actual use or non-adoption of the technology. This theory explains a person’s attitude towards using a certain technology by three determinants:perceived ease of use,perceived usefulness and perceived enjoyment. 展开
Starting with a theoretical evaluation of determinants influencing the use of the Internet for travel planning ,the e-Tourism Usage Model was derived on the basis of previous models concerning relevant fields of research. The following three fields of research proved to be interesting and relevant for deriving the model: i) theories of consumer behaviour,ii)models of decision making in tourism and iii)theories of e-shopping acceptance including the subject of website evaluation. In the following a short overview of existing theories within these fields of interest will be provided.
Based upon these theoretical considerations the “e-Tourism Usage Model”will be introduced.
Theories in consumer behaviours are generally developed to better understand and explain consumer decisions and behaviour. These studies aim to find principles in consumer behaviour to be able to derive practical (Kroeber-Riel&Weinberg,1999; Groppel-Klein,2001). The consumer behaviour research shows two different views in looking at the consumer decision process: the behaviouristic and the neobehaviouristic view of research. While behaviourists are focusing on the observable constructs of stimulating aspects and responses within the consumer decision process,neobehaviourists expand their research on the theoretical and hypothetical constructs interceding between stimuli and responses(Kroeber-Riel,1996). The present study is following the neobehaviouristic research tradition in building upon a three-step structure of consumer behaviour(Freter,1983). This structure was also adopted from(Middleton,1994;Swarbrokke&Horner,1999)to explain tourists’ behaviour during the decision making process. Stimuli within this context consist of endogenous and exogenous factors showing decision relevant characteristics of the consumer. These include consumer’s usage of new technologies as well as variables describing his social and economic environment. The responses show the consumer’s reaction on towards adopting or refusing the use of a certain technology. While individual attitudes and subjective norms form a person’s behavioural intention,an individual’s actual behaviour is the natural consequence(Fishbein&Ajzen,1975). Introducing perceived behavioural contral as an additional determinant of behavioural intention,the TPB was built upon the TRA(Ajzen&Madden,1986). The most common and most adopted theory of accepting a new technology is the TAM(Davis,1989;Davis,Bagozzi,&Warshaw,1989). The TAM states attitude as the central construct influencing the behavioural intention and thereby the actual use or non-adoption of the technology. This theory explains a person’s attitude towards using a certain technology by three determinants:perceived ease of use,perceived usefulness and perceived enjoyment. 展开
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理论背景和电子旅游业的使用模型
从理论评价因素影响使用因特网的旅行计划,电子旅游使用模型推导的基础上,以前的型号,有关的研究领域。以下三个领域的研究证明是有趣的和相关的计算模型: 1 )理论的消费行为,二)模型的决策旅游业和三)理论的网上购物接受包括主题网站的评价。在下面的简短概述了现有的理论,在这些领域的利益将提供。
基于这些理论思考“电子旅游用法模型”将推出。
消费行为理论在一般发达国家更好地理解和解释消费者的决定和行为。这些研究的目的是找到消费者的行为原则能够得到切实(克罗伯,里尔和温伯格, 1999年; Groppel ,克莱因, 2001年) 。消费者行为的研究显示,两种不同的意见,着眼于消费者的决策过程:在behaviouristic和neobehaviouristic鉴于研究。虽然behaviourists的重点观测建构的刺激和反应方面的消费决策过程中, neobehaviourists扩大其研究的理论和假设的建构之间调解刺激和反应(克罗伯,里尔, 1996年) 。本研究后neobehaviouristic研究传统的基础上有三个步骤的结构,消费行为( Freter , 1983 ) 。这种结构还通过了由(米德尔顿, 1994年; Swarbrokke &霍纳尔, 1999年)解释旅游者的行为,在决策过程。刺激在这个范围内包含的内在和外在因素显示有关决定的消费特征。这些问题包括消费者的使用情况,新技术以及变量描述他的社会和经济环境。答复显示,消费者的反应,以便通过或拒绝使用某种技术。虽然个人的态度和主观规范的形式一个人的行为意图,个人的实际行为是自然结果(菲斯& Ajzen , 1975年) 。介绍知觉行为控制作为一项额外因素的行为意图,城规会是建立在台湾关系法( Ajzen &疯狂, 1986年) 。最常见和最通过理论,接受新的技术是谭耀宗议员(戴维斯, 1989年;戴维斯,巴戈齐, & Warshaw , 1989年) 。谭公国家的态度为中心,构建了影响行为意向,从而在实际使用或不采用该技术。这一理论解释了一个人的态度使用某些技术的三个决定因素:易用知觉,知觉有用性和感知享受。
从理论评价因素影响使用因特网的旅行计划,电子旅游使用模型推导的基础上,以前的型号,有关的研究领域。以下三个领域的研究证明是有趣的和相关的计算模型: 1 )理论的消费行为,二)模型的决策旅游业和三)理论的网上购物接受包括主题网站的评价。在下面的简短概述了现有的理论,在这些领域的利益将提供。
基于这些理论思考“电子旅游用法模型”将推出。
消费行为理论在一般发达国家更好地理解和解释消费者的决定和行为。这些研究的目的是找到消费者的行为原则能够得到切实(克罗伯,里尔和温伯格, 1999年; Groppel ,克莱因, 2001年) 。消费者行为的研究显示,两种不同的意见,着眼于消费者的决策过程:在behaviouristic和neobehaviouristic鉴于研究。虽然behaviourists的重点观测建构的刺激和反应方面的消费决策过程中, neobehaviourists扩大其研究的理论和假设的建构之间调解刺激和反应(克罗伯,里尔, 1996年) 。本研究后neobehaviouristic研究传统的基础上有三个步骤的结构,消费行为( Freter , 1983 ) 。这种结构还通过了由(米德尔顿, 1994年; Swarbrokke &霍纳尔, 1999年)解释旅游者的行为,在决策过程。刺激在这个范围内包含的内在和外在因素显示有关决定的消费特征。这些问题包括消费者的使用情况,新技术以及变量描述他的社会和经济环境。答复显示,消费者的反应,以便通过或拒绝使用某种技术。虽然个人的态度和主观规范的形式一个人的行为意图,个人的实际行为是自然结果(菲斯& Ajzen , 1975年) 。介绍知觉行为控制作为一项额外因素的行为意图,城规会是建立在台湾关系法( Ajzen &疯狂, 1986年) 。最常见和最通过理论,接受新的技术是谭耀宗议员(戴维斯, 1989年;戴维斯,巴戈齐, & Warshaw , 1989年) 。谭公国家的态度为中心,构建了影响行为意向,从而在实际使用或不采用该技术。这一理论解释了一个人的态度使用某些技术的三个决定因素:易用知觉,知觉有用性和感知享受。
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