Question

求论文英文摘要翻译

新闻专业论文摘要，帮忙翻译下，机译的不要
题目是 从奥运手机直播看电视栏目的渠道整合宣传

摘要
随着全球数字技术的发展，新的信息传播技术不断出现，涌现出一批新的媒体形态，如：手机报、网络电视、数字电视等，并迅速发展成熟。在新媒体环境下，对奥运这个大“栏目”，作为“内容提供者”的国际奥委会为了传播效果的最大化，选择了整合各个传播渠道：2008年北京奥运会，国际奥委会第一次把新媒体权益剥离出来单独出售，首次将互联网、手机等新媒体作为独立转播机构，与传统媒体一起列入奥运会的转播体系。面对新媒体的技术优势，目前仍然最为庞大的电视媒体也开始了自己的渠道整合之路。本文以新媒体中最具想象力的手机媒体和奥运手机直播为切入，分为四个部分：渠道整合宣传的理论基础、奥运手机直播与渠道整合的关系、奥运手机直播对电视媒体的启示、电视栏目渠道整合的发展前景，以大众传播学理论和整合营销传播理论为基础对电视栏目渠道整合宣传的必要性、现状、和前景进行了初步的探讨。

关键词：渠道整合；手机直播；新媒体；电视栏目
你是机译的吧

Answer 1

Mobile phone live from the Olympic television channel integration propaganda columns

Abstract

With the global development of digital technology, the new emerging information and communication technologies, the emergence of a group of new media forms, such as: cell phone reported that network television, digital television and so on, and quickly developed. In the new media environment, to the Olympic Games this "column" as a "content provider" of the International Olympic Committee in order to maximize the dissemination of results, select the integration of various communication channels: the 2008 Beijing Olympic Games, the first time the International Olympic Committee the new media rights and interests of individual stripping out the sale, the first time, the Internet, cell phones and other new media as an independent broadcasting organizations, together with the inclusion of traditional media broadcasting system of the Olympic Games. The face of the technological advantages of new media, is still the most massive television media have begun to channel their own path of integration. In this paper, the most imaginative new media, mobile media and mobile phone broadcast the Olympic Games for the cut, is divided into four parts: channels for the integration of the theoretical basis for propaganda, the Olympics live phone integration and the relationship between channels, the Olympic Games broadcast live on mobile TV media insights TV channels section of the development prospects of integration to the theories of mass communications and integrated marketing communication theory-based program on television channels need to promote integration, the status quo, and the prospect of a preliminary study.

Answer 2

With the global development of digital technology, the new emerging information and communication technologies, the emergence of a number of new forms of media, such as: cell phone reported that network television, digital television and so on, and quickly developed. In the new media environment, to the Olympic Games this "column" as a "content provider" of the International Olympic Committee in order to maximize the dissemination of results, select the integration of various communication channels: the 2008 Beijing Olympic Games, the first time the International Olympic Committee the new media rights and interests of individual stripping out the sale, the first time, the Internet, cell phones and other new media as an independent broadcasting organizations, together with the inclusion of traditional media broadcasting system of the Olympic Games. The face of the technological advantages of new media, is still the most massive television media have begun to channel their own path of integration. In this paper, the most imaginative new media, mobile media and mobile phone broadcast the Olympic Games for the cut, is divided into four parts: channels for the integration of the theoretical basis for propaganda, the Olympics live phone integration and the relationship between channels, the Olympic Games broadcast live on mobile TV media insights TV channels section of the development prospects of integration to the theories of mass communications and integrated marketing communication theory-based program on television channels need to promote integration, the status quo, and the prospect of a preliminary study.

Key words: channel integration; phone live; new media; TV section