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一、问题的提出名牌，已经充斥于我们现在的生活。走在大街上，坐在校园里，到处晃动着名牌的标志。耐克、阿迪达斯、kappa、puma、李宁、艾格、美特斯邦威……在提倡追求个性...
一、问题的提出
名牌，已经充斥于我们现在的生活。走在大街上，坐在校园里，到处晃动着名牌的标志。耐克、阿迪达斯、kappa、puma、李宁、艾格、美特斯邦威……在提倡追求个性的今天，选择自己喜欢的名牌似乎已经成为了人的“个性”的一个部分。名牌，也已越来越成为时下高中生空闲时间聊天谈论的一个话题。
然而我们高中生为什么会去追求名牌？追求名牌有什么意义？追求名牌的背后到底隐藏着什么？这些问题使本研究小组决定对高中学生追求名牌的原因进行探源，并对追求名牌所带来的利弊进行研究。
二、研究目标
为此，我们设计了相关问卷，用九大问题对目前高中学生进行调查，以了解高中学生对名牌的不同心态。问卷的回答者对问题表现出浓厚的兴趣，使我们的调查得以成功。我们发现，高中学生追求名牌其实是社会人群追求名牌的一种反映，但由此带来的问题却与社会人群追求名牌有很大不同。
三、本论
1、名牌的定义
名牌在词典中被解释为“出名（货物）的牌子”。在实际生活中，名牌已经从一种品牌引申为出名的货物。但是到底何为出名，却并没有一个统一的答案。
在我们的调查问卷中，设立这样四个选项，用来对名牌进行诠释： A、时髦 B、质量好 C、好看 D、大公司出品。结果有8.3%的人选择了“好看”，而有91.6%的人都选择了“大公司出品”。
在社会上，被人津津乐道的耐克、阿迪达斯、kappa、puma、李宁、艾格、美特斯邦威……这些响当当的名牌也都是大公司产品。这就证明了，将名牌定义为大公司出品的货物较有道理，也更为社会一般消费者认同。
2、名牌占高中学生生活用品的比例
在我们的调查问卷中，我们调查到有8.3%的人生活中完全没有名牌产品；有25.0%的人名牌产品占其生活用品的10%；有41.6%人的名牌产品占其生活用品的10-50%；另有25.0%的人，名牌产品占其全部生活用品的50%以上。
总体看来，名牌拥有率在10-50%的人最多。同时，从统计学角度来看，高中生平均拥有名牌率为27.48%，约占他们整个生活用品的四分之一。不过，我们也不能忽视对名牌拥有率在10%以下的四分之一人群，和对名牌拥有率在50%以上的四分之一人群，以及那8.3%人群完全没有名牌。因为这三者相加有58.4%，超过了半数。
所以，名牌产品在高中生的生活中比例并不平均一致，只能说从整体上看名牌产品占高中学生生活用品约四分之一。
3、高中生追求名牌的原因
（1）名牌象征身份并提升个人地位
这是我们调查问卷中的第四题：“一年中你大约会用多少钱去添置名牌产品”？选择答案为“500元以下；500—1000元；1000—2500元；2500元以上”。我们惊奇地发现，四个答案的被选率居然各占了25%！这是因为每个学生的家庭收入不同，导致个人对名牌产品投入不同，我们的调查结果则充分反映出这一事实。 展开
名牌，已经充斥于我们现在的生活。走在大街上，坐在校园里，到处晃动着名牌的标志。耐克、阿迪达斯、kappa、puma、李宁、艾格、美特斯邦威……在提倡追求个性的今天，选择自己喜欢的名牌似乎已经成为了人的“个性”的一个部分。名牌，也已越来越成为时下高中生空闲时间聊天谈论的一个话题。
然而我们高中生为什么会去追求名牌？追求名牌有什么意义？追求名牌的背后到底隐藏着什么？这些问题使本研究小组决定对高中学生追求名牌的原因进行探源，并对追求名牌所带来的利弊进行研究。
二、研究目标
为此，我们设计了相关问卷，用九大问题对目前高中学生进行调查，以了解高中学生对名牌的不同心态。问卷的回答者对问题表现出浓厚的兴趣，使我们的调查得以成功。我们发现，高中学生追求名牌其实是社会人群追求名牌的一种反映，但由此带来的问题却与社会人群追求名牌有很大不同。
三、本论
1、名牌的定义
名牌在词典中被解释为“出名（货物）的牌子”。在实际生活中，名牌已经从一种品牌引申为出名的货物。但是到底何为出名，却并没有一个统一的答案。
在我们的调查问卷中，设立这样四个选项，用来对名牌进行诠释： A、时髦 B、质量好 C、好看 D、大公司出品。结果有8.3%的人选择了“好看”，而有91.6%的人都选择了“大公司出品”。
在社会上，被人津津乐道的耐克、阿迪达斯、kappa、puma、李宁、艾格、美特斯邦威……这些响当当的名牌也都是大公司产品。这就证明了，将名牌定义为大公司出品的货物较有道理，也更为社会一般消费者认同。
2、名牌占高中学生生活用品的比例
在我们的调查问卷中，我们调查到有8.3%的人生活中完全没有名牌产品；有25.0%的人名牌产品占其生活用品的10%；有41.6%人的名牌产品占其生活用品的10-50%；另有25.0%的人，名牌产品占其全部生活用品的50%以上。
总体看来，名牌拥有率在10-50%的人最多。同时，从统计学角度来看，高中生平均拥有名牌率为27.48%，约占他们整个生活用品的四分之一。不过，我们也不能忽视对名牌拥有率在10%以下的四分之一人群，和对名牌拥有率在50%以上的四分之一人群，以及那8.3%人群完全没有名牌。因为这三者相加有58.4%，超过了半数。
所以，名牌产品在高中生的生活中比例并不平均一致，只能说从整体上看名牌产品占高中学生生活用品约四分之一。
3、高中生追求名牌的原因
（1）名牌象征身份并提升个人地位
这是我们调查问卷中的第四题：“一年中你大约会用多少钱去添置名牌产品”？选择答案为“500元以下；500—1000元；1000—2500元；2500元以上”。我们惊奇地发现，四个答案的被选率居然各占了25%！这是因为每个学生的家庭收入不同，导致个人对名牌产品投入不同，我们的调查结果则充分反映出这一事实。 展开
1个回答
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A, problem was proposed
Famous brand, has pervading our present life. Walking in the street, sitting on campus, everywhere wiggling brand logo. Nike, adidas, puma, kappa, li ning, Edgar, beauty TeSiBangWei... In advocate to pursue the personality of today, the choice that oneself like, the famous brand seems to have become a person's "character," a part. Famous brand, also has become free time to chat about high school students nowadays a topic.
However, we will pursue high brand? Why What is the significance of pursue name brands? Pursuit of famous brand of hidden behind exactly? These issues to the research group decided to high school students to pursue the reason of famous brand, and the pursuit of famous brand extricated brought by the pros and cons of the research.
Second, research objective
Therefore, we designed a questionnaire, with nine problems related to current high school students were investigated, in order to understand the high school students of brand-name different mentality. The questionnaire of respondents to question showed a keen interest in the survey, that we succeeded. We found that high school students to pursue brand is actually society people pursuit of famous brand of a kind of reflection, but which brings problems still and society people pursue brands are very different.
Three, body
1, famous brand definition
Famous brand in the dictionary is interpreted as "famous brand" (goods). In real life, the famous brand from a brand has been extended to famous goods. But what exactly what is famous, but not a unified answers.
In our survey, four options, used to establish such of brand-name interpretive: A, B, fashionable good quality C, good-looking D, big company produces. Results are 8.3% people choose a "nice", and have 91.6% choose the "great company produces".
In society, being a prurient interest of Nike, adidas, puma, kappa, li ning, Edgar, beauty TeSiBangWei... These famous brand also is big company products. It is proved that will brand defined as big company produces goods more reasonable and more social general consumer self-identity.
2, the famous brand of high school students everydays ratio
In our survey, we survey to 8.3% people life completely without famous-brand products, 25.0% compared people brand products have accounted for 10% of the articles for daily use, The famous products 41.6% people have of the daily necessities of 10-50%; Otherwise 25.0% compared, famous-brand products of all the articles for daily use of more than 50 percent.
Overall, the famous brand sale in 10-50% of most people. At the same time, from statistical perspective, the average rate of senior high school students with famous brand 27.48%, accounting for approximately their entire everydays quarter. However, we cannot neglect of brand-name ownership under 10 percent a quarter of people, and of brand-name ownership in 50% above a quarter of population, as well as the crowds have no prestigious 8.3%. Because these three summarizations have 58.4%, more than half had.
So, famous brand product in high school life proportions in average consistent, can only say that look from whole famous-brand products accounted for high school students everydays about a quarter.
3 and high school students pursuing brand-name reasons
(1) brand identity and promote the personal status symbol
This is our questionnaire for the fourth question: "a year you will be about how much money to acquire with famous brand product"? The answer choices for "500 yuan of the following; 500-1000 yuan; 1000-2500 yuan; 2500 yuan of above". We were surprised to find that the selected, four answer all accounts for 25% rate unexpectedly! This is because each student's family income, lead to different individuals of brand-name products into different, our results are fully reflect the fact.
Famous brand, has pervading our present life. Walking in the street, sitting on campus, everywhere wiggling brand logo. Nike, adidas, puma, kappa, li ning, Edgar, beauty TeSiBangWei... In advocate to pursue the personality of today, the choice that oneself like, the famous brand seems to have become a person's "character," a part. Famous brand, also has become free time to chat about high school students nowadays a topic.
However, we will pursue high brand? Why What is the significance of pursue name brands? Pursuit of famous brand of hidden behind exactly? These issues to the research group decided to high school students to pursue the reason of famous brand, and the pursuit of famous brand extricated brought by the pros and cons of the research.
Second, research objective
Therefore, we designed a questionnaire, with nine problems related to current high school students were investigated, in order to understand the high school students of brand-name different mentality. The questionnaire of respondents to question showed a keen interest in the survey, that we succeeded. We found that high school students to pursue brand is actually society people pursuit of famous brand of a kind of reflection, but which brings problems still and society people pursue brands are very different.
Three, body
1, famous brand definition
Famous brand in the dictionary is interpreted as "famous brand" (goods). In real life, the famous brand from a brand has been extended to famous goods. But what exactly what is famous, but not a unified answers.
In our survey, four options, used to establish such of brand-name interpretive: A, B, fashionable good quality C, good-looking D, big company produces. Results are 8.3% people choose a "nice", and have 91.6% choose the "great company produces".
In society, being a prurient interest of Nike, adidas, puma, kappa, li ning, Edgar, beauty TeSiBangWei... These famous brand also is big company products. It is proved that will brand defined as big company produces goods more reasonable and more social general consumer self-identity.
2, the famous brand of high school students everydays ratio
In our survey, we survey to 8.3% people life completely without famous-brand products, 25.0% compared people brand products have accounted for 10% of the articles for daily use, The famous products 41.6% people have of the daily necessities of 10-50%; Otherwise 25.0% compared, famous-brand products of all the articles for daily use of more than 50 percent.
Overall, the famous brand sale in 10-50% of most people. At the same time, from statistical perspective, the average rate of senior high school students with famous brand 27.48%, accounting for approximately their entire everydays quarter. However, we cannot neglect of brand-name ownership under 10 percent a quarter of people, and of brand-name ownership in 50% above a quarter of population, as well as the crowds have no prestigious 8.3%. Because these three summarizations have 58.4%, more than half had.
So, famous brand product in high school life proportions in average consistent, can only say that look from whole famous-brand products accounted for high school students everydays about a quarter.
3 and high school students pursuing brand-name reasons
(1) brand identity and promote the personal status symbol
This is our questionnaire for the fourth question: "a year you will be about how much money to acquire with famous brand product"? The answer choices for "500 yuan of the following; 500-1000 yuan; 1000-2500 yuan; 2500 yuan of above". We were surprised to find that the selected, four answer all accounts for 25% rate unexpectedly! This is because each student's family income, lead to different individuals of brand-name products into different, our results are fully reflect the fact.
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